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Guillermo Fernández Email & Phone Number
Co-Founder - Data Scientist and Business Designer
at
Ocelot
1 work email found
@mbitschool.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Co-Founder - Data Scientist and Business Designer
Location
Greater Madrid Metropolitan Area, Spain
Company size
Who is Guillermo Fernández? Overview
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Quick answer
Guillermo Fernández is listed as Co-Founder - Data Scientist and Business Designer at Ocelot, a with 13 employees, based in Greater Madrid Metropolitan Area, Spain. AeroLeads shows a work email signal at mbitschool.com and a matched LinkedIn profile for Guillermo Fernández.
Guillermo Fernández previously worked as Co-Founder - Data Scientist & Business Designer at Pattterns and Marketing Intelligence US Market at Pattterns. Guillermo Fernández holds Bachelor (Hons) In International Business Management from Northumbria University.
Company email context
Email format at Ocelot
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*@mbitschool.com
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Profile bio
About Guillermo Fernández
THIS IS WHY I'M INTO DATA-DRIVEN DESIGNWe live in a complex world with diverse people, firms, and governments whose behaviors aggregate to produce novel, unexpected phenomena. Evidence shows that people who think with models consistently outperform those who don't. And, moreover people who think with lots of models outperform people who use only one (Scott E Page). I work developing behavior models to understand why people buy specific products, like certain pictures or choose one e-commerce over another.THIS IS HOW I LEARNED HOW TO DO ITSince I was very young I have been involved in strategy and marketing projects. At the beginning I did not know the concept of data-driven design, nor did I know how to make machine learning models, but I always tried to stay away from intuition and focus on real data.That allowed me to rise quickly to positions such as Technology Director and Internationalization Advisor at the Spanish Embassy in Miami, Chicago, and Guatemala. After that experience, I worked as co-director of strategy in a consulting firm in Madrid.However, the radical change came after the founding of the company Pattterns, which I used to deepen the concept of data-driven, causing all our projects to far exceed the results of previous agencies and consulting firms, our record was to increase by 270% a conversion rate of a running e-commerce, through design and usability improvements based on data. Now I also teach Data Science Innovation at a prestigious business school and I advise the Government of Castilla-La Mancha (where the manchego cheese is from, yes) on data science and smart cities.In these years I have worked for exciting companies such as Estrella Galicia, Michellin, Starbucks, IE or Globalcaja.If you have read this far, why don't you DM me and tell me your story? I would love to hear it
Listed skills include Business Strategy, International Trade, Management, Start Ups, and 7 others.
Current workplace
Guillermo Fernández's current company
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Ocelot
11 roles
Guillermo Fernández work experience
A career timeline built from the work history available for this profile.
Co-Founder - Data Scientist & Business Designer
CurrentCo-founder of www.pattterns.ioDeveloping behavior models to understand why people buy specific products, like certain pictures, or download content for international brands.From that models, we are able to design extraordinary products, campaigns, and digital experiences
May 2018 - Present
Marketing Intelligence Us Market
Marketing Intelligence and Digitalization Expert for Texas-based companies in the home services and retail sector in Houston. My responsibilities included developing and implementing effective marketing campaigns, leveraging digital technologies to enhance customer engagement, and providing strategic recommendations to stay ahead of the competition.
Jun 2021 - Aug 2022
Data Strategy Professor
CurrentProfessor at a Premier Technical school in Data Science, Big Data, and Artificial Intelligence applied to business.Working with executive and professional programs in Data Science.
Mar 2021 - Present
Chief Marketing Officer
Marketing Manager in a top Business School specialized in data science and analytics. We are reshaping the organization from top to bottom wih a data-driven design approach: new Website, Branding, CRM, Social Media, Ads, SEO...
Feb 2022 - Dec 2022
Co-Director Strategy Division
Business Unit ManagementSide Projects DevelopmentCustomer Experience ResearchTeam Development
Sep 2017 - May 2018
Jan 2015 - Sep 2017
Usa Business Analyst
Youngest professional to be Head of Technology at the Trade Commission of Spain in Miami (top 1% from +8k candidates)Provide advice and information to new exporters during the initial stage and oversee their export strategies.Identify new business opportunities in the technology and services sector.IT Manager of Miami, Chicago & Guatemala´s Trade CommissionsPromoting Spanish companies at faresMarket research and preparation of market reports
Dec 2013 - Jan 2015
Innovation Management Department
Part of the consulting team. Advising medium-size companies on innovation management and digital strategy.
May 2013 - Oct 2013
Internationalization Programme
Icex
Graduate Programme.Grant supported by the Chamber of Economy and Competitiveness.
Oct 2012 - Sep 2013
External Relations (Er) Member
Sep 2009 - Jun 2010
3 education records
Guillermo Fernández education
Bachelor (Hons) In International Business Management
Master Of Business Administration - Mba, International Business
Undergraduate In Business
FAQ
Frequently asked questions about Guillermo Fernández
Quick answers generated from the profile data available on this page.
What company does Guillermo Fernández work for?
Guillermo Fernández works for Ocelot.
What is Guillermo Fernández's role at Ocelot?
Guillermo Fernández is listed as Co-Founder - Data Scientist and Business Designer at Ocelot.
What is Guillermo Fernández's email address?
AeroLeads has found 1 work email signal at @mbitschool.com for Guillermo Fernández at Ocelot.
Where is Guillermo Fernández based?
Guillermo Fernández is based in Greater Madrid Metropolitan Area, Spain while working with Ocelot.
What companies has Guillermo Fernández worked for?
Guillermo Fernández has worked for Ocelot, Pattterns, Mbit School, Hydra.Digital, and Icex.
How can I contact Guillermo Fernández?
You can use AeroLeads to view verified contact signals for Guillermo Fernández at Ocelot, including work email, phone, and LinkedIn data when available.
What schools did Guillermo Fernández attend?
Guillermo Fernández holds Bachelor (Hons) In International Business Management from Northumbria University.
What skills is Guillermo Fernández known for?
Guillermo Fernández is listed with skills including Business Strategy, International Trade, Management, Start Ups, Financial Analysis, Market Research, International Project Management, and Design Thinking.
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