Guillermo Novelli Email & Phone Number

Panama City, Panamá, Panama

Brought in to develop an operational structure and process that provided direct assistance to our main client (Cubitt Panama and subsidiaries). Recruited and trained a team to execute the necessary tasks in line with the company’s objectives. I managed the marketing, social media, and media investment budgets in an efficient manner to ensure that resources are utilized correctly. In addition, developed omnichannel marketing strategies that included creative tactics to reach specific target… Show more Brought in to develop an operational structure and process that provided direct assistance to our main client (Cubitt Panama and subsidiaries). Recruited and trained a team to execute the necessary tasks in line with the company’s objectives. I managed the marketing, social media, and media investment budgets in an efficient manner to ensure that resources are utilized correctly. In addition, developed omnichannel marketing strategies that included creative tactics to reach specific target audiences while increasing brand awareness across all channels. Show less

Panama

In my current capacity, I orchestrate the entire team including high-performing Creative and Media departments. I was hired with a mandate to reorganize team structure and operational processes to provide direct assistance to my main client (Digicel Group). I manage the social media budget and resource allocation planning process across key channels to enhance engagement and brand recognition. I lead all BTL carried out within the Panamanian territory. Some of my core contributions to date… Show more In my current capacity, I orchestrate the entire team including high-performing Creative and Media departments. I was hired with a mandate to reorganize team structure and operational processes to provide direct assistance to my main client (Digicel Group). I manage the social media budget and resource allocation planning process across key channels to enhance engagement and brand recognition. I lead all BTL carried out within the Panamanian territory. Some of my core contributions to date include the following: ● Collaborated with team members to gather requirements and understand needs before developing campaigns.● Successfully increased SOV of the telco category in Panama and developed opportunities for sponsorship activations. Show less

Madrid Area, Spain

In this position, I provided ongoing support and strategic management for club venues including Santiago Bernabeu and training centre. I worked with senior sales professionals and executive leaders to optimise the sales/marketing strategy based on intensive industry analysis and liaison with representatives throughout the operation. Some of my achievements included the following: ● Conducted extensive benchmarking of facilities for sporting events and global sports tours.●… Show more In this position, I provided ongoing support and strategic management for club venues including Santiago Bernabeu and training centre. I worked with senior sales professionals and executive leaders to optimise the sales/marketing strategy based on intensive industry analysis and liaison with representatives throughout the operation. Some of my achievements included the following: ● Conducted extensive benchmarking of facilities for sporting events and global sports tours.● Created innovative sales/marketing programmes to increase demand and produce strong revenue returns. Show less

Latam - Caribbean - North America

I conceptualised an innovative marketing and advertising strategy for Copa Airlines in North American and LATAM markets based on comprehensive research, planning, and stakeholder liaison. I designed and launched a range of creative campaigns including content development and sponsorship activations linked to long-term corporate goals and objectives. Some of my achievements included the following: ● Supported the brand rollout across a variety of new territories including the… Show more I conceptualised an innovative marketing and advertising strategy for Copa Airlines in North American and LATAM markets based on comprehensive research, planning, and stakeholder liaison. I designed and launched a range of creative campaigns including content development and sponsorship activations linked to long-term corporate goals and objectives. Some of my achievements included the following: ● Supported the brand rollout across a variety of new territories including the negotiation of branding and sponsorship opportunities to engage the target audience and secure strong brand recognition in key demographics.● Held accountability for the regional (LATAM and US) budget and managed key sponsorship activations.● Fostered strategic alliances with tourism authorities to promote products and launched the frequent flyer program.● Managed the social media presence and participated in a major annual social responsibility event (Viaje Inolvidable). Show less

Panama

Supported Brand Managers in key categories (Running, Soccer, and Originals).

Panama

Collaborated with Sales Professionals to develop winning proposals for client presentation while also supporting the TV Advertisement insertion team.

Panama

Delivered support for high-value sales and marketing engagements.

Master'S Degree, Sports Marketing

Master'S Degree, Marketing/Marketing Management, General

Bachelor In Communications, Marketing