In Digital since 1996, 400 clients and 1.380 projects in B2B, 90% with positive ROIs. I have founded 4 companies and 1 e-commerce. International experience in the US, USA, LATAM and Asia.I am a founding partner of IMANTA and I help companies to sell more, with fewer resources thanks to a better alignment of Sales and Marketing. Specifically thanks to the automation of processes, the structuring and management of commercial data and the intensive adoption of technology throughout the sales process, with a focus on the people who make sales possible.:: The problemIn most cases, the data generated by the traditional B2B sales network through CRM is not well structured or integrated with the data from digital channels. They are data silos that coexist in a separate, inefficient and analog way.Marketing managers do not have a vision of what is happening in the real world and salespeople do not know what is happening in the digital world. They are two worlds that coexist but divorced.:: The prediction. by Gartner => The Future of SalesAccording to Gartner report the future of sales, by 2025 80% of interactions in traditional B2B sales models will occur in digital channels.The collection and management of data using the potential of technology, as well as the interpretation and activation of data by the commercial network, will be decisive for success in sales.:: Our VisionForce greater alignment between Marketing and SalesHave structured data for the sales network, unifying with the data from digital channels to apply the potential of technology.The commercial network is able to use this data and know where and how to invest resources to sell more at a lower cost.:: ¿How do we do it?Through a process: i) Help the management committee to have the vision and knowledge through Workshops ii) Carry out an audit to have a diagnosis with a roadmap.iii) Launch a pilot project to have a first experience and be able to rectify it as soon as possible.Expected results?Companies that invest in sales and marketing alignment are:67% are more effective in closing opportunities.58% are more effective in customer retention and loyalty.They close 208% more sales as a result of making more and better use of their investment in Marketing.Sources: Gartner and HBR (Harvard Business Review) studies.