Tarado Ni Você is a project created by a collective of artists, thinkers, activists that redesigned the aesthetics of Brazilian street carnival. With 10 years, the project celebrates the vast work of singer and composer Caetano Veloso and annually brings more than 150.000 people through São Paulo's city streets.In this project my role is about to identify the zeitgeist and create the narratives and atmosphere we spread every year as a platform for artistic, cultural and politics issues,… Show more Tarado Ni Você is a project created by a collective of artists, thinkers, activists that redesigned the aesthetics of Brazilian street carnival. With 10 years, the project celebrates the vast work of singer and composer Caetano Veloso and annually brings more than 150.000 people through São Paulo's city streets.In this project my role is about to identify the zeitgeist and create the narratives and atmosphere we spread every year as a platform for artistic, cultural and politics issues, addressing actions that engage transformation through music, video, art, brand activations and cathartic experiences. Show less

ENSO is an American future design company with mission-driven brands driving social impact initiatives with fearless creativity and collaborative action. Providing successful strategies that are broader, deeper, and more sustainable.

I worked on the creative and marketing team doing Strategy, Creative development, Community Activation, and Movement Building. Acting as a local curator, I crafted a strategic plan to have 20 ambassadors in Brazil during this period, engaging them to… Show more ENSO is an American future design company with mission-driven brands driving social impact initiatives with fearless creativity and collaborative action. Providing successful strategies that are broader, deeper, and more sustainable.

I worked on the creative and marketing team doing Strategy, Creative development, Community Activation, and Movement Building. Acting as a local curator, I crafted a strategic plan to have 20 ambassadors in Brazil during this period, engaging them to create a story system around their life-work projects to inspire others around the world. Show less

With 10 years of existence, MECA is a platform that connects people through a festival, shaking up culture by identifying the most innovative and emerging movements in the creative industry. It brings together political aspects and involves creative minds, brands, researchers, and activists to feel and develop solutions for the current challenges we face.In 2022, I joined as a curator and programmer for the festival at Inhotim Museum, with the primary objective of promoting a… Show more With 10 years of existence, MECA is a platform that connects people through a festival, shaking up culture by identifying the most innovative and emerging movements in the creative industry. It brings together political aspects and involves creative minds, brands, researchers, and activists to feel and develop solutions for the current challenges we face.In 2022, I joined as a curator and programmer for the festival at Inhotim Museum, with the primary objective of promoting a sustainable event through talks and creative experiences aimed to engage the festival community. As one of the results, this year's edition had its carbon offset neutralized by the brand Nude, in collaboration with WayCarbon, which provided all the necessary support for carbon mapping and offsetting. Show less

MESA is team based work system designed to solve complex challenges by unleashinghuman potential to process more and execute faster. We are a Brazilian company operating globally. We've worked with Kobe Bryant, film director Fernando Meirelles, photographer and creative Dario Calmese; Kickstarter founder Perry Chen, founder Tai Beauchamp just to name a few. Today we have global clients like Google, Bayer, Nike, Nestlé, Netflix who bring us their challenges. My role is co-lead our… Show more MESA is team based work system designed to solve complex challenges by unleashinghuman potential to process more and execute faster. We are a Brazilian company operating globally. We've worked with Kobe Bryant, film director Fernando Meirelles, photographer and creative Dario Calmese; Kickstarter founder Perry Chen, founder Tai Beauchamp just to name a few. Today we have global clients like Google, Bayer, Nike, Nestlé, Netflix who bring us their challenges. My role is co-lead our 5-day sprint to create a work environment for final decision making and a place where some of the great professionals in the world can perform at their very best to prototype the best solution for the challenges we accept to solve. Show less

By understanding the society in which we live and where one of our biggest political and problems are expressed through the conduct of the human body, I founded Todo Corpo Dança (Every Body Dances) with Artur Hiroyuki as a practice that combines contemporary dance exercises and body awareness practices with the aim of stimulating, researching and deeply discovering the personal-body work of each participant. Aimed at all those who want to reconnect and develop their body knowledge, create and… Show more By understanding the society in which we live and where one of our biggest political and problems are expressed through the conduct of the human body, I founded Todo Corpo Dança (Every Body Dances) with Artur Hiroyuki as a practice that combines contemporary dance exercises and body awareness practices with the aim of stimulating, researching and deeply discovering the personal-body work of each participant. Aimed at all those who want to reconnect and develop their body knowledge, create and expand their movement vocabulary and expression. Show less

On Dialogues.one I worked on leading the communication and strategies focused on creative ideas to build a huge community across the globe. Dialogues.one is an open source community experimenting with what collective intelligence can be. A tool to create safer spaces for drafting future scenarios. An ancient new way of speaking and listening to each other. Radical inclusive diversity enabling profound systemic innovation and an invitation to step beyond our echo-chambers and explore the serious… Show more On Dialogues.one I worked on leading the communication and strategies focused on creative ideas to build a huge community across the globe. Dialogues.one is an open source community experimenting with what collective intelligence can be. A tool to create safer spaces for drafting future scenarios. An ancient new way of speaking and listening to each other. Radical inclusive diversity enabling profound systemic innovation and an invitation to step beyond our echo-chambers and explore the serious realization that we are all deeply interconnected, deeply one. Show less

Developed a full customized project uniting and working with entire PepsiCo teams, sectors, VPs, and all partners (agencies, HR, MKT) to design and create the social purpose for H2OH! brand. As one of the result initiatives we empowered independent and small food and beverages business in São Paulo area by multiplatforms campaigns.
During the pandemic we developed an initiative to support independent food entrepreneurs creating a network and colaborating with product to increase their… Show more Developed a full customized project uniting and working with entire PepsiCo teams, sectors, VPs, and all partners (agencies, HR, MKT) to design and create the social purpose for H2OH! brand. As one of the result initiatives we empowered independent and small food and beverages business in São Paulo area by multiplatforms campaigns.
During the pandemic we developed an initiative to support independent food entrepreneurs creating a network and colaborating with product to increase their meals delivery offers and enhance their sales results. Show less

I worked for Campari Group in Brazil creating the social purpose of SKYY Vodka. It was an inside > outside process with the whole company until we had the first LGBTQIA+ campaign on streets. During this time I continuously worked with different social movements that have gender and diversity as their purpose, supporting and engaging them directly to the brand.

 In the same project I had the honor to curate and programming the initiative of Casa Ponte: a space aimed for LGBTQIA+… Show more I worked for Campari Group in Brazil creating the social purpose of SKYY Vodka. It was an inside > outside process with the whole company until we had the first LGBTQIA+ campaign on streets. During this time I continuously worked with different social movements that have gender and diversity as their purpose, supporting and engaging them directly to the brand.

 In the same project I had the honor to curate and programming the initiative of Casa Ponte: a space aimed for LGBTQIA+ community and allies with an intense program such as Voguing class, LGBTQIA+ movies, talks with celebs like Jamie Clayton, artistic installations and more. Show less

B&J's arrived in Brazil in 2014 with a big and respected history of activism around the world. My mission was to introduce, create and connect the brand social purpose with social movements and clusters acting on Public Occupation, LGBTQIA+ and Climate Change issues, creating a true relation and value to the brand by supporting real causes and urgent initiatives. Working with marketing/social media/creative team developing strategic ideas and creating campaigns. Granted my image to all… Show more B&J's arrived in Brazil in 2014 with a big and respected history of activism around the world. My mission was to introduce, create and connect the brand social purpose with social movements and clusters acting on Public Occupation, LGBTQIA+ and Climate Change issues, creating a true relation and value to the brand by supporting real causes and urgent initiatives. Working with marketing/social media/creative team developing strategic ideas and creating campaigns. Granted my image to all audiovisual content and to some local campaigns. Show less

Nokia was a milestone in the 2000s generation with famous cell phones in Brazil. Nokia Trends Team was a group of people connected to music, art and nightlife that I selected and leaded to collaborate in the production of authorial content for the Nokia Mob Jam. There were 75 participants from Rio and São Paulo, including owners of the best blogs, Fotologs, Flickrs, YouTube channels and well-connected ones on MySpace and Orkut.Nokia Mob Jam was a circuit of ten art-music experience… Show more Nokia was a milestone in the 2000s generation with famous cell phones in Brazil. Nokia Trends Team was a group of people connected to music, art and nightlife that I selected and leaded to collaborate in the production of authorial content for the Nokia Mob Jam. There were 75 participants from Rio and São Paulo, including owners of the best blogs, Fotologs, Flickrs, YouTube channels and well-connected ones on MySpace and Orkut.Nokia Mob Jam was a circuit of ten art-music experience events with the objective of promoting a local culture and creating a community of brand lovers of the Nokia 5200 - with a unique design and famous among young people and teenagers at the time. Show less