Mariana Guimaraes Email and Phone Number

- Leader of Innovation at Cushman and Wakefield’s Brazilian operations;- Work with the business units as a technology innovation consultant to identify client’s pain points and address required solutions;- Establish solid partnership with Brazil’s Open Innovation institutions, focusing on research for the most suitable startup solution to address business’s needs;- Design and manage new business and services for pilots of new solutions to test viability and market demand;- Work… Show more - Leader of Innovation at Cushman and Wakefield’s Brazilian operations;- Work with the business units as a technology innovation consultant to identify client’s pain points and address required solutions;- Establish solid partnership with Brazil’s Open Innovation institutions, focusing on research for the most suitable startup solution to address business’s needs;- Design and manage new business and services for pilots of new solutions to test viability and market demand;- Work as a cross-functional project management (startups, IT, business units, clients, compliance etc.) to ensure successful delivery of innovation projects;- Develop process and platform for ongoing idea generation and collection, ensuring robust documentation, ease of submission and review;- Analyze and deploy US innovation programs into the Brazilian CW branch Show less

- Innovation Consultant for Life Insurance, Private Pension and Capitalization`s business units to identify pain points and innovative solutions;- Lead workshops, research and studies to identify clients behavior and new trends;- Work closely with Bradesco's inovaBra startup environment to find and implement solutions for the insurance business; - Foster innovation amongst Bradesco Seguro's employees through workshops, lectures and etc.;

Marketing Consultant focusing on Design Thinking application for companies and individuals.- Design Thinking specialist and coach.- Business Developer.

• Developed and implemented communications and marketing actions for the Clients and Industries Program towards internal and external stakeholders of Deloitte Brazil. • Created regional marketing collateral material and intranet to support Deloitte’s Industries Leaders client approach.• Adapted and implemented global marketing campaigns in the Brazilian Firm.• Organized business meetings, conferences and seminars to foster relations of Deloitte’s Industries leaders and major… Show more • Developed and implemented communications and marketing actions for the Clients and Industries Program towards internal and external stakeholders of Deloitte Brazil. • Created regional marketing collateral material and intranet to support Deloitte’s Industries Leaders client approach.• Adapted and implemented global marketing campaigns in the Brazilian Firm.• Organized business meetings, conferences and seminars to foster relations of Deloitte’s Industries leaders and major client’s representatives. • Supported the Incentive Program Team in the monthly communication material and annual award ceremony of the program’s most relevant employees. Show less

• Planned, organized and executed seminars, meetings, trade shows and fairs throughout Brazil to promote and demonstrate products to external stakeholders. • Coordinated the event’s preparation team (booth signage, catering, hostess, security, PR) • Prepared collateral material.• Budget control and ROI analysis.

• Support and execution of Advertising and Brand Marketing Campaigns (TV film, magazines, newspaper and websites Ads) in the years of 2008 and 2009.• Responsible for the Itau Social Foundation’s Program “Itau Criança” Communication Campaign in all of the 4000 bank branches in Brazil.