Miguel Guimarães Email and Phone Number

- Definition of the strategic plan, objectives and economic model, with a focus on performance, growth and profitability, that allign with organizational goals- Leading a team comprising one direct report, guiding and coordinating their efforts to attain objectives and optimize overall performance.- Accountable for negotiations with suppliers and for the commercial process of stationery products at national level.- Identifying market trends and implementing innovative strategies to enhance product offerings, aiming customer satisfaction and sustainability.- Working closely with suppliers to negotiate contracts, ensure the quality of products and build long-term partnerships .- Collaborating with various departments, including marketing, sales, and supply chain, to develop and execute comprehensive category strategies.- Implementation of the commercial plan, including Back to School campaign.Achievements & Results:- Sales Revenue Growth (Full Years 2018 vs 2023): +27%.- Margin Increase 2018 vs 2023: +2.9 percentage points.- Market Share Increment 2018 vs 2023: +2.3 percentage points.

- Managing a client portfolio, comprising of 70% pediatricians and 30% pharmacies.- Developing and implementing strategies to enhance Nestlé’s market presence and drive revenue growth in Madrid, Toledo, Ciudad Real and Cuenca.- Nurturing relationships with medical professionals, pharmacies, and stakeholders.- Recommendation and promoting Nestlé Infant Formulas to Pediatricians and KOL.- Overseeing commercial negotiations and promotional activities with pharmacies.Achievements & Results:- Opening of +200 New Customers in the Pharmacy Channel (2012-2018).- Market Share Increase: +2.1 percentage points.

- Leading sales initiatives within the pharmacy channel, overseeing client acquisition, retention, and satisfaction.- Developing and executing strategic plans to increase brands (Nidina and NAN) visibility and market share in highly competitive environments.- Achieving sales targets through effective negotiation, promotional activities, and market analysis.Achievements & Results:- Sales Growth in a Mature Market (2015 vs. 2014): +41.5%.- Received an award at the 2014 Annual Meeting for outstanding achievement in brand and product implementation across pharmacies in Madrid.

- Formulating and executing the overall brand strategy to achieve business objectives.- Conducting research to understand market trends, consumer behavior, and competitors to inform brand strategy.- Defining and refining the brand's positioning in the market to differentiate it from competitors.- Collaborating with International product development teams to ensure that products align with the brand strategy and meet customer needs.Achievements & Results:- Friskies Snacks Consumer Campaign (2011): sales growth of +33.2% vs. 2010.- Led the redesign of packaging for the entire local Nido brand within a six-month period, ensuring compliance with regulations.

-Coordinating the launch of the Nestlé Purina Petcare corporate brand in Spain.- Implementation of the new Purina brand across the entire corporate portfolio.- Management, control and exchange of project status within the steering committee.- Planning and execution of the company's 360º communication, consumer events and customer activities, with a budget of 1.2€ million.Achievements & Results:- Collaborated with a team of programmers on the creation of the new website- Led the transformation of the Purina corporate image across all stakeholder touchpoints in 2010, contributing to a strengthened and unified brand identity.- Preparation of the first Purina Category Management Plan at Hipercor.

- Management and development of products in the Friskies Accessories BU.- Creation of marketing, consumer and customer campaigns.- Analysis of the sales results, profitability and ROI of the campaigns.Achievements & Results:- Successfully launched a new brand of Cat Litter – Tidy Cats.- Effectively implemented two organizational transformation projects: transitioning to the SAP program and adopting a new warehouse and logistics operator.

- Opening of the first Nespresso store in Portugal. - Sales of coffee, machines and accessories in the Chiado store and call centre. - Training of the sales teams.