Guilherme Mellon Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

Software Engineer with a focus on Mobile Development and Analytics at Banco Itaú (Products "Pra Sempre" and Itaú Shop).• Contributed to projects such as "iPhone Pra Sempre" (the #1 iPhone marketplace in Brazil), "Samsung no Itaú" and the launch of "Xbox All Access" in Brazil through Itaú.• Helped create the first Itaú traveling product called "Viaje Sempre Itaú."• Developed an Android Server Driven UI project for Itaú Shop using Beagle framework.• Also worked as an Analytics and Tracking Specialist on the Engineering team.• Modernized the Customer area in the Itaú bank app adding a Customer Hub feature, featuring a modern interface, personalized customer information and products, and an intuitive design that aligns with the current market trends.Technologies:• Android - Java and Kotlin;• Native/Webview Integration;• Design Patterns and Architectures such as MVP and MVVM;• Unit Testing using JUnit, Mockito, and Mockk;• Design System and Figma for View creation;• Monitored the App and handled Crashes through Crashlytics/Firebase;• CI/CD through Jenkins and GitHub Actions;• Utilized leading tools in the market such as Google Tag Manager, Google Analytics, and Firebase.

Software Engineer focused mainly on Mobile platforms, Analytics and Growth Marketing.Android App Development using the latest technologies:• Java and Kotlin;• Helped migrate the DogHero app to Kotlin;• Unit Tests using JUnit, Mockito and Espresso;• Creation of reusable Custom Views, implementation of the company's Design System;• App Tracking and Distribution via Crashlytics/Firebase;• CI/CD via Jenkins;• Used Design Patterns and Architectures such as MVP and MVVM;• Retrofit, Picasso, OkHttp libraries;• Reduced app size by ~60% with Android App Bundle;• Helped build an Android Chapter on the company to help disseminate knowledge, help developers improve their skills, address technical debts and improve the app with the latest technologies;• App Localization using strings.xml (English, Spanish and Portuguese - managing strings via PhraseApp).iOS Development:• Objective-C and Swift;• Helped migrate some features to Swift;• Used Architectures such as MVVP and VIPER;• App Tracking and Distribution via Crashlytics/Firebase;• App Localization using Localizable.strings(English, Spanish and Portuguese - managing strings via PhraseApp).Analytics/Tracking:• Have been the Analytics and Tracking Expert for the Engineering Team;• Used top-notch tools such as Google Tag Manager, Google Analytics, Firebase, Kissmetrics, Facebook SDK Events/Pixel, AppsFlyer, Zendesk Connect and Twitter Ads;• Event mapping according to feature needs;• Helped develop an easy-to-use, plug-and-play and maintainable architecture solution for Android, iOS and Web platforms. Web focusing mainly on using GTM and Mobile Apps using Service-specific classes.Growth:• ASO strategies for Mobile Apps;• Worked with SEO strategies alongside the Marketing Team;• A/B Testing using Google Optimize.Agile Frameworks/Team Org:• Kanban, Scrum, Squads;• Trello, Jira;• Worked closely to the Product Manager to set deadlines and expectations.

São Paulo E Região, Brasil

• Responsible for developing Android applications for an insurance Multinational company and for a bar and restaurant appointment booking startup.• Also responsible for developing the UI/UX for an internal messaging app.

Bachelor'S Degree, Information Systems

Bachelor'S Degree, Computer Science, Exchange Program

Certificate Program, Information Technology