Guilherme Souza

Guilherme Souza Email and Phone Number

Senior Content Strategist | Digital Marketing Specialist @ Devant
toronto, ontario, canada
Guilherme Souza's Location
Canada, Canada
Guilherme Souza's Contact Details

Guilherme Souza work email

Guilherme Souza personal email

n/a
About Guilherme Souza

I am a digital content strategist focused on digital culture and social media.I have 6+ years of experience in creating the perfect digital presence for brands to engage their audiences and generate brand lovers and a community that will trully convert in new consumers.As a planner, I define relatable brand personas and tone of voice for companies, while also defining the right channels and content to engage your audience, all based on customer research.I am always open to new and exciting projects, where I'll be able to be creative and bring results to your brand. Don't hesitate to email me! :)gui.hasouza@gmail.com

Guilherme Souza's Current Company Details
Devant

Devant

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Senior Content Strategist | Digital Marketing Specialist
toronto, ontario, canada
Website:
devant.ca
Employees:
11
Guilherme Souza Work Experience Details
  • Devant
    Digital Content Manager
    Devant Jan 2024 - Present
    Ontario, Canada
    Responsible for:- Defining tone of voice and overall strategy for online channels (social, email, blog);- Creating content calendar for different campaigns and managing the community;- Creating graphic assets (photo and video) for social, email and other online channels (Facebook, Youtube, LinkedIn, TikTok, Instagram);- Optimizing and keeping the website up-to-date on Kartra platform;- Optimizing product flow for online channels and defining better user… Show more Responsible for:- Defining tone of voice and overall strategy for online channels (social, email, blog);- Creating content calendar for different campaigns and managing the community;- Creating graphic assets (photo and video) for social, email and other online channels (Facebook, Youtube, LinkedIn, TikTok, Instagram);- Optimizing and keeping the website up-to-date on Kartra platform;- Optimizing product flow for online channels and defining better user journey;- Developing campaigns from concept and copywriting to visual pieces and landing pages for different campaigns for B2B and B2C audiences;- Being the point of contact for our clients regarding endomarketing material;- Creating email sequences and newsletters on Kartra and Mailchimp for both B2B and B2C clients;- Liaising with the Event Manager to create and boost our events on different platforms;- Helping in the creation of new products. Show less
  • Devant
    Content & Social Media Strategist
    Devant Jan 2023 - Feb 2024
    Canada
    Responsible for:- Defining tone of voice and overall strategy for online channels (social, email, blog);- Creating content calendar for different campaigns and working on individual pieces for each one;- Creating graphic assets for social, email and other online channels;
  • Verbo Creative Intelligence
    Content Manager
    Verbo Creative Intelligence Jun 2021 - Aug 2022
    Sorocaba, Sao Paulo, Brazil
    Responsible for:- Strategic digital planning for brands, optimizing their presence on digital channels;- Creation of brand persona and tone of voice for brands, based on insights, customer and market research;- Creating comm strategies and defining digital channels to increase engagement and brand awareness within our audience;- Planning campaigns alongside other departments within the agency, creating content focused on the campaign's objective and… Show more Responsible for:- Strategic digital planning for brands, optimizing their presence on digital channels;- Creation of brand persona and tone of voice for brands, based on insights, customer and market research;- Creating comm strategies and defining digital channels to increase engagement and brand awareness within our audience;- Planning campaigns alongside other departments within the agency, creating content focused on the campaign's objective and KPIs;- Creating campaigns with content creators and digital influencers, defining their role, the content's briefing, and KPIs to keep track;- Supporting our junior analysts and assistants, defining career goals and paths of development, focusing on helping them to amplify their knowledge and find what they truly like to do;- Helping to create new digital products and solutions for our clients, focusing on increasing our ROI and cases of success. Show less
  • Verbo Creative Intelligence
    Content Analyst
    Verbo Creative Intelligence Jan 2019 - Jun 2021
    Sorocaba, Sao Paulo, Brazil
    Responsible for:- Creating content for social media such as Facebook, Instagram, Twitter, LinkedIn, Youtube and Pinterest;- Planning a monthly timeline with insights and suggestions based on market, consumer and brand insights;- Creating strategic digital plans for brands, defining brand persona, tone of voice, pillars of content and channels of presence optimized for each client;- Planning full campaigns alongside other departments of the agency, creating… Show more Responsible for:- Creating content for social media such as Facebook, Instagram, Twitter, LinkedIn, Youtube and Pinterest;- Planning a monthly timeline with insights and suggestions based on market, consumer and brand insights;- Creating strategic digital plans for brands, defining brand persona, tone of voice, pillars of content and channels of presence optimized for each client;- Planning full campaigns alongside other departments of the agency, creating content focused on lead generation, brand awareness and other relevant objectives for the campaign;- Doing monthly result reports for our clients, bringing data analysis, social listening and insights for the next month. Show less
  • Verbo Creative Intelligence
    Content Assistant
    Verbo Creative Intelligence Jan 2016 - Dec 2018
    Sorocaba, Sao Paulo, Brazil
    Responsible for:- Creating content for social media such as Facebook, Instagram, Twitter, LinkedIn, Youtube, and Pinterest;- Creating images, canvases, carousels, videos, and other types of visual content for social media;- Planning a monthly timeline with insights and suggestions based on market, consumer, and brand insights;- Creating strategic digital plans for brands, defining brand persona, tone of voice, pillars of content, and channels of presence… Show more Responsible for:- Creating content for social media such as Facebook, Instagram, Twitter, LinkedIn, Youtube, and Pinterest;- Creating images, canvases, carousels, videos, and other types of visual content for social media;- Planning a monthly timeline with insights and suggestions based on market, consumer, and brand insights;- Creating strategic digital plans for brands, defining brand persona, tone of voice, pillars of content, and channels of presence optimized for each client;- Social listening on our client's social media, answering questions, and raising our engagement rates;- Creating and optimizing ad campaigns on Facebook, Instagram, and Google Search;- Doing monthly result reports for our clients, bringing data analysis, social listening, and insights for the next month. Show less
  • Geekness
    Freelance Copywriter
    Geekness Jul 2015 - Feb 2016
    - Writing blog posts based on pop culture in general;- Writing movies and tv series reviews.
  • Portal Caneca
    Columnist And Art Director
    Portal Caneca Jan 2014 - Jan 2016
    - Writing blog posts based on pop culture in general;- Writing weekly movie and tv reviews ;- Recording, editing and posting 30min+ podcasts;- Creating the entire ID for our on and offline presence, such as post templates, bookmarkers, business cards, and many other items.
  • Projeta Propaganda Marketing E Consultoria
    Art Assistant
    Projeta Propaganda Marketing E Consultoria Sep 2013 - Dec 2015
    Sorocaba, Sao Paulo, Brazil
    - Creating offline visual pieces, such as banners, outdoors, folders, magazine ads, and many more;- Creating digital visual pieces such as posts, web banners, blogs, and site layouts;- Creating Visual ID for online and offline campaigns in the education sector;- Photo editing for online and offline applications.

Guilherme Souza Skills

Photoshop Illustrator Typography Adobe Photoshop Fluent English Portuguese Marketing Social Adobe Illustrator Columnist Book Reviews Reviews Journalism Tipografia Graphic Design Indesign Adobe Creative Suite Vector Illustration Photo Editing Stamping Research Marketing Research Marketing

Guilherme Souza Education Details

Frequently Asked Questions about Guilherme Souza

What company does Guilherme Souza work for?

Guilherme Souza works for Devant

What is Guilherme Souza's role at the current company?

Guilherme Souza's current role is Senior Content Strategist | Digital Marketing Specialist.

What is Guilherme Souza's email address?

Guilherme Souza's email address is gu****@****.com.br

What schools did Guilherme Souza attend?

Guilherme Souza attended University Of Sorocaba, Faculdade Descomplica.

What are some of Guilherme Souza's interests?

Guilherme Souza has interest in Literatura, Jornalismo, Análise, Children, Research And Development, Civil Rights And Social Action, Education, Televisão, Resenha, Poverty Alleviation.

What skills is Guilherme Souza known for?

Guilherme Souza has skills like Photoshop, Illustrator, Typography, Adobe Photoshop, Fluent English, Portuguese, Marketing Social, Adobe Illustrator, Columnist, Book Reviews, Reviews, Journalism.

Who are Guilherme Souza's colleagues?

Guilherme Souza's colleagues are Amanjot Kaur, Vinay Chhabra, Laura Reid, Chhavi Chhavi, Muskaan Pandey, Shubham Sakhare, Kate Malcolm.

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