Guilherme Souza Email & Phone Number

Ontario, Canada

Responsible for:- Defining tone of voice and overall strategy for online channels (social, email, blog);- Creating content calendar for different campaigns and managing the community;- Creating graphic assets (photo and video) for social, email and other online channels (Facebook, Youtube, LinkedIn, TikTok, Instagram);- Optimizing and keeping the website up-to-date on Kartra platform;- Optimizing product flow for online channels and defining better user… Show more Responsible for:- Defining tone of voice and overall strategy for online channels (social, email, blog);- Creating content calendar for different campaigns and managing the community;- Creating graphic assets (photo and video) for social, email and other online channels (Facebook, Youtube, LinkedIn, TikTok, Instagram);- Optimizing and keeping the website up-to-date on Kartra platform;- Optimizing product flow for online channels and defining better user journey;- Developing campaigns from concept and copywriting to visual pieces and landing pages for different campaigns for B2B and B2C audiences;- Being the point of contact for our clients regarding endomarketing material;- Creating email sequences and newsletters on Kartra and Mailchimp for both B2B and B2C clients;- Liaising with the Event Manager to create and boost our events on different platforms;- Helping in the creation of new products. Show less

Canada

Responsible for:- Defining tone of voice and overall strategy for online channels (social, email, blog);- Creating content calendar for different campaigns and working on individual pieces for each one;- Creating graphic assets for social, email and other online channels;

Sorocaba, Sao Paulo, Brazil

Responsible for:- Strategic digital planning for brands, optimizing their presence on digital channels;- Creation of brand persona and tone of voice for brands, based on insights, customer and market research;- Creating comm strategies and defining digital channels to increase engagement and brand awareness within our audience;- Planning campaigns alongside other departments within the agency, creating content focused on the campaign's objective and… Show more Responsible for:- Strategic digital planning for brands, optimizing their presence on digital channels;- Creation of brand persona and tone of voice for brands, based on insights, customer and market research;- Creating comm strategies and defining digital channels to increase engagement and brand awareness within our audience;- Planning campaigns alongside other departments within the agency, creating content focused on the campaign's objective and KPIs;- Creating campaigns with content creators and digital influencers, defining their role, the content's briefing, and KPIs to keep track;- Supporting our junior analysts and assistants, defining career goals and paths of development, focusing on helping them to amplify their knowledge and find what they truly like to do;- Helping to create new digital products and solutions for our clients, focusing on increasing our ROI and cases of success. Show less

Sorocaba, Sao Paulo, Brazil

Responsible for:- Creating content for social media such as Facebook, Instagram, Twitter, LinkedIn, Youtube and Pinterest;- Planning a monthly timeline with insights and suggestions based on market, consumer and brand insights;- Creating strategic digital plans for brands, defining brand persona, tone of voice, pillars of content and channels of presence optimized for each client;- Planning full campaigns alongside other departments of the agency, creating… Show more Responsible for:- Creating content for social media such as Facebook, Instagram, Twitter, LinkedIn, Youtube and Pinterest;- Planning a monthly timeline with insights and suggestions based on market, consumer and brand insights;- Creating strategic digital plans for brands, defining brand persona, tone of voice, pillars of content and channels of presence optimized for each client;- Planning full campaigns alongside other departments of the agency, creating content focused on lead generation, brand awareness and other relevant objectives for the campaign;- Doing monthly result reports for our clients, bringing data analysis, social listening and insights for the next month. Show less

Sorocaba, Sao Paulo, Brazil

Responsible for:- Creating content for social media such as Facebook, Instagram, Twitter, LinkedIn, Youtube, and Pinterest;- Creating images, canvases, carousels, videos, and other types of visual content for social media;- Planning a monthly timeline with insights and suggestions based on market, consumer, and brand insights;- Creating strategic digital plans for brands, defining brand persona, tone of voice, pillars of content, and channels of presence… Show more Responsible for:- Creating content for social media such as Facebook, Instagram, Twitter, LinkedIn, Youtube, and Pinterest;- Creating images, canvases, carousels, videos, and other types of visual content for social media;- Planning a monthly timeline with insights and suggestions based on market, consumer, and brand insights;- Creating strategic digital plans for brands, defining brand persona, tone of voice, pillars of content, and channels of presence optimized for each client;- Social listening on our client's social media, answering questions, and raising our engagement rates;- Creating and optimizing ad campaigns on Facebook, Instagram, and Google Search;- Doing monthly result reports for our clients, bringing data analysis, social listening, and insights for the next month. Show less

- Writing blog posts based on pop culture in general;- Writing movies and tv series reviews.

- Writing blog posts based on pop culture in general;- Writing weekly movie and tv reviews ;- Recording, editing and posting 30min+ podcasts;- Creating the entire ID for our on and offline presence, such as post templates, bookmarkers, business cards, and many other items.

Sorocaba, Sao Paulo, Brazil

- Creating offline visual pieces, such as banners, outdoors, folders, magazine ads, and many more;- Creating digital visual pieces such as posts, web banners, blogs, and site layouts;- Creating Visual ID for online and offline campaigns in the education sector;- Photo editing for online and offline applications.

Bachelor'S Degree, Design

Theory and practice of design fundamentals, marketing, semiotics, branding, visual identity and other subjects.

Master Of Business Administration - Mba, Strategies For Digital Marketing

Study of new trends of digital marketing, team management, storytelling and other subjects.