Gül Altuntaç Email & Phone Number

Breda, North Brabant, Netherlands

I am the global storyteller for Dremel Brand, which is a subsidiary of Bosch Power Tools. This role has been assigned to me without a job description but with a mission; elevate the brand value and differentiate by telling captivating & relatable stories.• I have built the new brand strategy and prepared a brand framework for this 90-year-old company together with an agency and the Director of Global User Marketing.• I am the global brand captain taking the lead within internal and external projects, ensuring the expression of the brand aligns with defined brand strategy. Also, I evaluate emerging trends and insights for incorporation and overall brand strategy. I provide thought leadership and perspective for adoption.• With various internal and external inputs, I define & bring to life the global storytelling themes which can be implemented through relevant user touch-points across the user journey based on the brand strategy.• I shape unique lifestyle storytelling narratives & techniques which solidify the Dremel Brand’s role in the life of a new generation of DIYers.• I create and curate personal stories (from users & employees) into Dremel communications by creating narratives for digital properties where appropriate.• I have introduced inclusive marketing to our marketing team members globally. It has been discussed and embraced by the team members and adopted to brand strategy.• I collaborate and coordinate with the creative agency and Dremel team to create the content for the product launch and awareness campaigns. From ideation to execution & rolling out to countries.

Breda Area, Netherlands

I had the full ownership of Dremel Digital Fabrication Category EMEA marketing activities. • Building new brand strategy for education segment.• Partnership marketing with schools including case studies, websites and PR activities. • Joining education industry events in EU and preparing everything from stand design to PR activities.• Designing product packaging and all printed materials in corporation with the creative agency.• Deliver the country needs to the central team to have the right creative assets for the regions.

Breda Area, Netherlands

I was the product marketing manager, owned €3M Digital Fabrication category including software and hardware for 3D printers for 26 countries in EMEA and AP regions. I was driving customer insights, market research, product development and product commercialization.• Manage software and hardware development in a fast-paced, agile environment. Coordinating global development team, managing stakeholders and constantly negotiating priorities to ensure successful launches.• Set up 3D printers and accessories in countries; determining forecast, pricing and collecting user feedback.• Identified and quantified new customer segment to grow sales by 30%. Conducted user interviews in collaboration with design, engineering, quality, marketing and sales to develop product strategy for segment.

Istanbul, Turkey

I was providing consultancy for planning and executing marketing communication activities of divisions in four business sectors; Mobility Solutions, Energy and Building Technology, Consumer Goods and Industrial Technology. I was also responsible for Bosch Turkey’s sustainability report.• Build and maintain the relationship between divisions and agencies.• Developing annual marketing communication plan in partnership with divisions and agencies. • Creating the content for online and offline advertising with the creative agency.• Setup and enhancement of social media accounts working with social media agency.• Supporting the divisions with their PR activities.• Monitoring performance against marketing targets.

Istanbul, Turkey

I was working for Hobby Clubs which is a loyalty program for Garanti Pension customers. My main role was to find partners for Hobby Clubs and organise monthly events for customers. In addition, I was managing sponsorship requests and strategies, marketing events, budgeting. I also created online marketing campaigns and worked closely with design agencies for the website and monthly newsletters. I was accountable for Hobby Club’s call center and dealing with customer complaints.

Birmingham, United Kingdom

I worked as an event manager for Bodies Revealed Exhibition. This challenging role involved not only managing the complete guest experience within the exhibition, but also overseeing the building maintenance. In conjunction with the \General Manager, my duties included generating staff rotas, supervising staff on duty, full box office management including ticketing and finances, daily client reporting, handling of school groups (10 to 150 people at any one time) and supplier liaison.

Birmingham, United Kingdom

I worked as an event manager for the 2008 Plus International Design Festival, which mainly involved sales and handling, communicating with the exhibitors, speakers and workshop instructors.

Birmingham, United Kingdom

I was responsible for box office management throughout the festival, which involved ticket sales, crowd control and managing the box office volunteers.

Master'S Degree, Ma Event And Exhibition Management

Bachelor'S Degree, Anthropology, Full Scholarship