Leading & Managing Value Engineering Projects

Teaching Assistant: "Achieving Digital Transformation Outcomes" Course for Prof. Kevin M. Wright offered by the Master of Engineering Management (MEM) Program; Pratt School of Engineering

Platform to help people and companies unlock creativity through mindfulness> Designed and implemented a B2B marketing strategy for successful positioning of the mobile app, projecting 18% market capture and positive cash flow within 9 months> Conducted 40+ user interviews & VOC analysis to identify productivity and social engagement gaps, redefined 2 product features to improve adoption rate by 30%> Defined 3 user personas and ideal B2B customer profiles for creative wellbeing & productivity mobile app to increase pre-product market fit, increased SAM by $80 million

Maker of Canvia Digital Art Frames and market leader in Digital Art Canvas (https://canvia.art)> Spearheaded competitive analysis to identify strategic advantage for new NFT compatible product line, developed key product offerings resulting in 7% niche market capture > Defined OKRs, prioritized features & backlog to integrate crypto wallets by identifying pain points from customer feedback analysis, estimated 25% customer churn rate reduction> Partnered with engineering and UX teams to create PRDs, user stories & wireframes for SaaS platform to eliminate API integration bugs, reducing development rework by 20%> Developed go-to-market strategy by optimizing eCommerce channels to decrease customer acquisition cost, targeting 500% growth in subscription sales within 3 years

Fountain Life is a premier healthcare provider specializing in precision diagnostics and preventive+proactive healthcare offerings:> Devised business strategy for improving product-market fit by integrating remote patient monitoring with Fountain OS platform, achieving 20% boost in customer satisfaction score (CSAT)> Analyzed 20+ competitors in $192 billion US preventive healthcare sector to identify capability gaps, discovered growing customer demand for expanding product offerings

Working with DuWell - Duke Wellness Center: which focuses on engaging students through a variety of wellness experiences across campus in an effort to promote wellness, manage stress, reduce anxiety, and reduce risk.> Analyzed Duke’s 5-year resilience study, established key issues impacting well-being to devise content for Duke’s 1st mental health podcast and identified product delivery channels based on 500+ student surveys> Launched the podcast by collaborating with cross-functional teams and leading omnichannel marketing campaign to create outreach among 16,000 Duke students using digital and social media platforms

A project initiative to learn the development of a new venture from scratch and understanding the product development lifecycle, value proposition, market landscape and launch strategy under the Managing Product Design Course: > Conducted market analysis of $950M fitness equipment industry and 40+ customer interviews to identify pain points, conceived smart self-spotting machine to increase safety in strength training> Developed product roadmap and user stories to lead cross-functional teams in agile product lifecycle,projected reduction in potential injuries up to 17%> Launched MVP prototype in 13 weekly sprints by conducting A/B testing with prioritizing features based on user personas of modern fitness enthusiasts, secured NPS score of 9 in product demos

Responsible for scheduling and supervision of recruitment drives for placements and internships for over 4000 university students.Collaborated with 150+ leading Global & Domestic organization to conduct campus recruitment drives, organized informational webinars with leading coaching centers for graduate career options having audience of 500+ students

> Led team of 30 volunteers to organize 1st edition of the conference, coordinated with 200+ professors & industry experts from more than 10 countries, generated impressive response of 140 research paper presentations

Intern with MATE - Motherson Automotive Technologies and Engineering, in the Supply Chain of Raw Material division> Evaluated end-to-end copper ingot procurement process, projected 6% lower shipping time by identifying logistics bottlenecks & recommending alternate sourcing strategy to BizOps> Designed Power BI dashboard by integrating KPIs & tracking of macroeconomic trends, price volatility, and hedging costs on LME for multiple stakeholder teams, estimated 4.5% decrease in material cost

> Led product development of single-passenger ATV, secured sponsorship from Toyota & PSU GAIL, devised business case and work breakdown structure within limited budget constraint> Spearheaded 3 interdependent project schedules between cross functional teams to avert roadblocks, optimized resource utilization and achieved 97% project efficiency> Planned and executed vehicle performance enhancement, achieved weight reduction by 24%, secured all India rank of 5 out of 70+ teams in design event at Enduro Student India 2020

> Performed QA data analysis, identified and highlighted 2 surface defects in LV motors, achieved reduction in material wastage by 2.5% while ensuring ISO 9001 standards compliance> Enhanced real-time visibility of inventory levels across multiple functions, saved 20 hours per week of manual verification by implementing integration of 3 SKU databases