Gülben Yağcı Email and Phone Number
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C-level, digital-oriented marketing and growth leader with 19 years of experience building a digital bank from idea to launch, designing end-to-end user experience and marketing strategy, growing the business with solid kpi figures, and senior leadership in a competitive fintech environment to provide sustainable business growth.Currently VP of Marketing at Webrazzi & Tech.eu, leading media, technology and events companies that shapes the technology, entrepreneurship and investment ecosystems in Turkey, UK and Europe.Previously, EVP of Digital Banking, Marketing and Payment Systems at Aktif Bank. Headed building digital bank, N Kolay. Led growing retail customer base via designing a comprehensive growth marketing strategy. Previously, Group Chief Marketing Officer at ininal & iPara, leading fintechs in Turkey. Led digital & offline marketing, business KPIs, acquisition & growth. Before that, Digital Marketing Senior Manager, leading TEB and CEPTETEB digital marketing, digital sales, acquisition and growth. Member of the core founder team who designed CEPTETEB, (digital bank by TEB) from idea to launch, built end-to-end digital and mobile user experience for the new digital bank, led growth of the digital bank. Launched new generations of digital banking projects, renewed UX/UI for a liquid experience and boosted conversion figures. Led new acquisition, marketing and sales on digital via SEO, analytics, on site funnel design, fluid user paths, A/B testing, growth hacking, SEM, affiliate marketing and display advertising. Accomplished lift in mobile app download numbers and engagement of mobile users. Coordinated strategic partnerships with big players of the digital ecosystem, design agencies, product and IT teams. Before TEB, Digital Banking Business Analyst at QNB Finansbank, where I achieved development of digital banking projects.Gained a strategic point of view and vision on how to grow digital businesses via maximizing potential of existing capabilities, creating new ones with growth purpose and growth marketing & hacking tactics. I love creativity, originality, data analysis and different perspectives.Specialties:Growth Marketing, Digital & Offline Marketing with an Integrated Marketing Perspective, Digital Marketing & Sales, Digital Banking, Mobile Experience, SEM, SEO, Data Analysis, Display Advertising, UX/UI, Social Media Marketing, Digital Analytics, Affiliate Marketing, Mobile App Marketing, Digital Strategy & Business Management, ability to work excellent with different cultures.
Webrazzi
View- Website:
- webrazzi.com
- Employees:
- 36
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WebrazziIstanbul, Tr
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Vp Of MarketingWebrazzi Oct 2023 - Presentİstanbul, Tr, Tr
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Evp Of Digital Banking, Marketing And Payment SystemsAktif Bank Sep 2021 - Jul 2023Esentepe, İstanbul, TrLed digital banking, marketing and payment systems units, reported directly to CEO.Directed 6 departments with a team of 23, including Digital Banking Customer & Product Management, Digital Banking Strategy & Business Development, Digital Banking Marketing & Analytics, Digital Banking Channel Development, Digital Marketing and Payment Systems. • Led building the digital bank of Aktif Bank; N Kolay and set digital bank KPIs. • Headed digital bank P&L with growth oriented marketing and product strategies. • Designed value proposition, a comprehensive marketing & growth strategy and executed a sophisticated marketing plan• Led deep data analysis in order to analyze existing customer base and convert subsidiaries’ users into bank customers • Built business development partnership approach to acquire new customers • Generated new perspectives to acquire new users to digital bank while enhancing overall existing services and active digital customers• Discovered new digital segments via deep data analysis and designed strategic value propositions for the related segments. • Headed redesign of the mobile application from scratch with a best-in-class UI/UX • Developed creative marketing tactics, execute data-driven campaign strategies and pricing parameters to drive acquisition & sales and loyalty according to growth targets and brand value proposition. • Developed and managed digital performance marketing strategy, built the digital funnel and measurement structure. • Managed the implementation, tracking, measurement, budget of marketing campaigns. Built insights from in-depth life cycle and data analysis. -
Board MemberAktif Tech Teknoloji A.Ş. Sep 2021 - Jul 2023İstanbul, Tr -
Board MemberAktif Ventures Sep 2021 - Jul 2023 -
Chief Marketing OfficerIninal Jul 2018 - Sep 2021Sisli, Istanbul, TrAs Chief Marketing Officer, led digital & offline marketing, acquisition, growth, and business KPIs.ininal is the leading fintech and first player in Turkey to develop a prepaid card program. ininal had 5M cards with 20.000 sales points including Şok, PTT, Migros, D&R, Teknosa, Vatan Computer, N11, GittiGidiyor, Hepsiburada.com and Banabi.• Led P&L and growth of business KPIs of the company including card sales, top up, spending, active customers, churn and retention.• Designed and executed a marketing & growth strategies aligned with business KPIs• Managed OPEX, CAPEX and marketing budget, aligned with business KPIs• Built creative marketing tactics, executed data-driven campaign strategies to boost acquisition & sales and loyalty aligned with growth targets and brand value proposition.• Designed and managed digital performance marketing strategy, built the digital funnel and optimization structure. • Led implementation, tracking, measurement, budget of marketing campaigns. Created insights from in-depth data analysis. • Led multiple agencies including advertisement & creative, digital & social media, performance marketing, SEO, PR and media.• Managed relationships with partners in the ecosystem, gaming companies, e-retailers, telecom operators, Google, Facebook etc.• Launched new version of ininal wallet mobile app for iOS and Android.• Increased monetization of ininal Wallet via user activation campaigns, micro-segmented offers and new product features.• Led digital & offline user experience for conversion project of ininal Cards from Mastercard to Visa, achieved 3M cards’ scheme conversion in a record period of time; only in 3 months via mobile application. o Led ATL & BTL launch, media plan besides digital performance marketing o For the first time for ininal, launched TV commercials, o Led creation of brand-new card design and all brand communication materials from scratch -
Chief Marketing OfficerIpara Jul 2018 - Sep 2021iPara is the first digital payment company in Turkey, founded in 2012, providing secure payment solutions for digital sellers. Provides secure digital payment solution for 12.000 digital sellers, enabling them to get payment from cards of all banks in Turkey. As a dual-core Chief Marketing Officer, transformed iPara’s brand identity and drove digital customer acquisition.• Built all brand identity and brand positioning from scratch• Designed digital acquisition funnel and measurement structure• Lifted brand awareness and boosted acquisition via digital marketing, PR activities, events sponsorships and co-marketing projects with partners. -
Digital Marketing Senior ManagerTeb Jan 2013 - Jun 2018Istanbul, Tr, TrA core member of the CEPTETEB management team (the digital bank by TEB), from idea to launch, designed end-to-end user experience for the new digital bank and grew the business kpis.- Built digital marketing, digital sales and growth strategy of CEPTETEB. Created digital sales funnel and optimization structure.- Designed digital banking function paths from scratch and created a new generation design, UX/UI with digital agency and IT teams.- Led commercial launch of CEPTETEB on TV and digital, and also inside the bank with 10k personnel - Led production of 14 digital videos for targeted segments, and all digital creatives for the launch, optimized digital media plan & budget, with Facebook London team and Google Turkey & Dublin teams for the launch. - Harmonized SEO, SEM and Affiliate activities and managed each function directly. - Boosted download numbers of CEPTETEB mobile app with consideration of retention.- Managed digital marketing, sales & acquisition budget of the bank. - Led digital marketing of the whole bank. Collaborated with product teams to provide creative digital solutions for them. - Created and executed social media strategy & tone of voice for TEB and CEPTETEB. - Generated brand ambassadors program for CEPTETEB on social media.- Coordinated multiple agencies; digital creative, social media, performance marketing agencies, digital producers, integrators.- Key point of contact for managing relationships with companies in the digital ecosystem. (Google, Facebook, Affiliates, Telcos, Digital & Social Media Agencies etc)- Led global digital projects and relationships with BNP Paribas Group.- Integrated Radian6 social media monitoring tool globally first in Turkey with BNP Paribas central digital team.- As part of the global project, supported BNP Paribas Poland on digital - Led integration of DMP (Data Management Platform) tool globally first in Turkey with BNP Paribas central team.- Member of BNP Paribas Global Talent Pool Program -
Digital Marketing ManagerTeb Feb 2011 - Dec 2012Istanbul, Tr, Tr- Led digital marketing and digital sales of the bank. Headed SEO, SEM, social media, mobile marketing in order to increase new acquisition & product sales via digital channels. Managed digital marketing budgets of all business units in the bank. - Launched digital banking projects for mobile and online banking. - Designed innovative marketing campaigns and new features on digital channels to increase number of active digital banking users. - Coordinated digital agencies and IT teams to improve digital channels based on consumer insights, analytics and best practices to deliver a best-in-class UX/UI. - Designed digital customer experience during TEB & Fortis Bank merger. Designed a liquid digital experience, rebranded Fortis digital channels without changing Fortis customer experience and launched a web site for both bank customers, with live chat. - Lifted mobile application download numbers via organic and paid media- Launched global digital projects with BNP Paribas teams
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Digital Banking Assistant ManagerTeb Apr 2007 - Mar 2011Istanbul, Tr, Tr- Besides digital banking and digital marketing functions, built digital customer experience during TEB & Fortis Bank merger process. Designed a liquid digital user experience for both TEB and Fortis customers on web sites and digital banking channels, rebranded Fortis digital channels without changing Fortis customer experience and created a merger web site for both bank customers, containing detailed information, FAQ and a live chat feature. - Developed internet & mobile banking projects and new functions, designed marketing campaigns and other reasons to use digital channels and increased active customer number.- Initiated 360 degrees digital marketing activities. Partnered with digital agencies and IT teams, created appealing and effective web site designs concerning usability, optimizing the efficiency of design implementations, in order to deliver best in class user experience. Managed SEO, PPC and affiliate tracking & marketing and trends to raise exposure, awareness, web traffic and lead generation of the web sites.- Boosted mobile application download numbers- Directed digital agencies to build bank’s all digital designs and keep all bank web sites update. Built the social media strategy, execution and management. Mapped, defined and monitored the long and short-term strategy for use of social media.
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Alternative Distribution Channels Project Development Asst. SupervisorFinansbank Nov 2005 - Apr 2007Istanbul, TrLaunched innovative projects for digital banking channels including, digital banking, web site, IVR, callcenter, and kiosk. Positioned between digital banking marketing and IT development teams as a digital banking business analyst, converted business point of view to technical analysis documents with mock up designs and led IT teams for the digital product and process development. Analyzed, searched, led development, tested and launched digital banking projects in coordination with business and IT teams.
Gülben Yağcı Skills
Gülben Yağcı Education Details
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Marmara UniversityBusiness Administration (English) Master -
Marmara UniversityBusiness Administration (English)
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Edirne Science High SchoolMaths & Science
Frequently Asked Questions about Gülben Yağcı
What company does Gülben Yağcı work for?
Gülben Yağcı works for Webrazzi
What is Gülben Yağcı's role at the current company?
Gülben Yağcı's current role is VP of Marketing @ Webrazzi & Tech.eu | C-Level Growth Marketing Leader | Digital Banking | Fintech | Payment Systems | Co-Active Coaching.
What is Gülben Yağcı's email address?
Gülben Yağcı's email address is gu****@****ail.com
What is Gülben Yağcı's direct phone number?
Gülben Yağcı's direct phone number is +120128*****
What schools did Gülben Yağcı attend?
Gülben Yağcı attended Marmara University, Marmara University, Edirne Science High School.
What skills is Gülben Yağcı known for?
Gülben Yağcı has skills like Digital Marketing, Mobile Marketing, Web Analytics, Online Marketing, Sem, Social Media Marketing, Internet Banking, Seo, Digital Strategy, User Experience, Mobile Devices, Multi Channel Marketing.
Who are Gülben Yağcı's colleagues?
Gülben Yağcı's colleagues are Hamza Elbi̇r, Çağla Kelten, İdil Dilber, Emre Tokses, Fırat Işiktepe, Arden Papucciyan, Uğur Dalkıran.
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