Frito-Lay: ATL communication campaigns for local brand Rocco candies including digital media projects.PepsiCo: Shopper marketing and packaging projects for Lipton Ice Tea, Tropicana, Pepsi.Nestlé: ATL/BTL communication campaigns for Nescafe, Nesfit, Nesquik and Cereal Partners including digital media projectsHenkel: BTL projects for Industrial adhesives (Loctite, Tereson, Bonderite)Also responsible for managing new business activities.

Istanbul2020 Olympic Bid Brand • Developed, planned and implemented the marketing and communications strategies for Istanbul 2020 through the use of advertising, social media channels and international press. Coordinated and oversaw all global and local brand activities.• Ensured the brand image is aligned with the Istanbul 2020 International Relations strategy in local and global field.• Developed new promotions and marketing communication strategies that will help generate brand awareness. Created and implemented promotional opportunities to help grow the Istanbul 2020 brand and supporter involvement.• Worked with the Sponsorship Team to ensure all marketing elements and branding are consistent for the Istanbul 2020.• Managed communication, advertising and event budget and resourced allocation.• Increased and built awareness within the İstanbul2020 across the entire global and local media. Contributed communication teams and PR agency to ensure and improve media relevancy. Aligned, managed and approved national and international media plans.• Led the strategy and execution of Istanbul 2020 website and social media content, including channel management, creative content planning, posting and interaction - Ensured that the Istanbul 2020 website and social media sites are regularly updated and improved by posting news, videos etc. Monitored social media channels, analysis supporter interaction.

Doğuş Automotive : Managed all communication campaigns for Audi, Lamborghini, Bentley, Bugatti.Frito-Lay : Participated in development and execution of A la Turca snack launch campaign.CNN TÜRK, Hürriyet Daily News, ODTÜ, Forum İstanbul Shopping Mall. Responsible for all local and global creative competitions process. Managed the teams who have won numerous awards. (Cannes Lions, Epica, Golden Drum, Eurobest, Crystal Apple etc)

MasterCard: Managed and implemented the “Priceless” campaign for Turkish market. Supervised all projects for PayPass product campaign.Şekerbank: Developed and supervised the re-launch and follow up campaigns for local bank.Tariş Olive Oil: Managed and executed ATL and BTL communications including all packaging updates.Cumhuriyet Newspaper: Coordinated ATL advertising projects.

Mars Entertainment Group: Brand building and launch campaigns for Mars Athletic Clubs and Cinebonus.Nestlé: Developed and managed shopper marketing, packaging and BTL communications for Nesquik, Confectionery, Nescafe, Nestea.Turkcell (GSM): Executed all BTL advertising projects.

Eti: Managed relaunch of Eti Wanted campaign.Kosifler Oto (Mini & BMW): Managed ATL campaigns for sales department.

Turkish Football Federation: Coordinated the development of corporate identity update process, executed all advertising campaigns for Champions League Final Istanbul 2005.Frito Lay: Participated in development of Rocco Lollypops and Rocco Breath Strips Launch Campaigns. Elle Décor Türkiye: Coordinated the launch campaign for Turkish market.