Gulrayz Punjabi, co-founder of NOUR, Peanut Butter and an IIM Bangalore alumnus, is a pioneering force in India's media and content landscape. With over two decades of experience orchestrating projects across print, digital, television, and branded content, he has shaped strategies for global powerhouses including Zee, Fox, Sabyasachi, Filmfare, Conde Nast, Nykaa, Reebok, Kay Beauty Christian Louboutin, Elle, Estée Lauder, and West Elm. His exceptional leadership in executing over 900 Hours of content & 11 Filmfare Awards demonstrates his ability to deliver complex, high-stakes productions at scale. As the founder of Peanut Butter, a trailblazing content production house, Gulrayz transformed the company into one of India's most formidable content creators for premium brands. Having successfully built and scaled his first venture to profitability, he now brings his proven entrepreneurial expertise and deep industry connections to NOUR, his second venture poised to disrupt the beauty landscape.