I joined Wings Pharmaceuticals Pvt Ltd. in the year 2016 as Sr. Graphic designer and over the period of 3.5 years, I was promoted as Assistant Manager, Art Direction and Design. So, now I am handling end to end everything related to Branding, Packaging, Creative development for all the corporate communication, Social MediaMarketing and Events. All the corporate events like Annual Sales Conclaves or any kind of BTL event we do at Wings, I take care all the creative parts and all the gifts /Samples that are to be customized for the guest and consumers, so as to generate maximum interest in the Brands. One of the major roles at Wings is to coordinate for the ATL, primarily TVC edits and production, which we also use for social media marketing. Under this, my role is to coordinate with the creative agency and production house, their creative designers and get the best out of them. Lot of my role is for the animationwe use in TVC because being a Pharma company, we have to show lot of action of mechanism of medicine, how to apply and how it works. So once we get the news TVC with, I make various edits for multiple platforms like YouTube, Facebook or any other medium of advertising. Also, we do lot of TV campaigns, sodepending upon the requirement of brand team, I make edits for L bands , Astons, mutes and animations.