- Design and launch marketing and advertising campaigns to drive sales and new customers for Amazon devices in US, CA, and MX market- Strategize and execute go-to-market marketing plans for new product launches from comprehensive planning to orchestrating a perfect launch- Develop and conduct multiple A/B testings and customer market research to analyze and understand the most optimal placements, copy, and creatives for new product launches- Analyze traffic data to pinpoint various traffic channels for the most exposure and click-rate to appropriately allocate resources and strategies to maximize the potential traffic

- Managed 3 key beauty vendors where combined 2020 revenue was $185 MM and obtained +120% YoY growth- Improved and crafted detail pages, bullet points, and customer facing contents to provide the best customer experience across the vendor level for cohesive immersion and brand identity- Collaborated with advertising and merchandising team to maximize brand exposure and execute growth through various channels and event creations- Built client relationships to strategically identify new business opportunities and develop brand images and combat any potential issues

- Supported research team members in primary and secondary research tobuild reports for the clients- Communicated and interviewed industry experts to understand and gainbackground information and knowledge for clients- Analyzed and formulated tactical strategies to build a strong relationship between clients and industry experts

Client: KT&G (Korean Tobacco and Ginseng; No. 1 cigarette company in Korea with brands like ESSE, RAISON, BOHEM, and etc.)- As part of the global team for the No. 1 cigarette company in Korea with brands like ESSE, RAISON, BOHEM, and etc., my role was to manage global advertisements and marketing for all KT&G branded cigarettes- Researched and analyzed foreign markets and conducted cooperative projects with other global DDB offices to provide complete background for the market- Crafted taglines and copies for global campaigns including advertisements in Duty-Free shops at airports around the world- Directly contributed creative ideas and campaign proposals in creative briefs with KT&G representatives and international offices

- Researched and analyzed industries and brands that would grow the club’s revenue through the acquisition and retention of international partnerships - Created reports for executives to support in making a sponsorship decision- Participated and aided the sales and design department to create effective and accurate information for the pitch presentations

- Organized and developed an international marketing plan to be used in conferences in IFOS Paris 2017 and Expomed Istanbul 2017- Coordinated and executed follow-up emails for doctors and distributors from medical conferences- Created new corporate PowerPoint slide templates with unified design and theme to be used in internal presentations

- Communicated effectively with students taking Korean as their second language- Helped with composing essays and proofread for grammatical and spelling problems- Assisted in correcting the pronunciation and enunciation of Korean