Handling Modern retail store business (National retailers like Reliance Digital, TATA Croma and Ezone) about INR 650+ million.Accountable for gauging market dynamics through analysis of stock/ sales/ OpEx & other relevant parameters.Responsible for growth planning, market share and upholding business hygiene.Plan and refine go to market strategy for the month for every new product.Maintain a good relationship with all decision makers and influencers in the sales… Show more Handling Modern retail store business (National retailers like Reliance Digital, TATA Croma and Ezone) about INR 650+ million.Accountable for gauging market dynamics through analysis of stock/ sales/ OpEx & other relevant parameters.Responsible for growth planning, market share and upholding business hygiene.Plan and refine go to market strategy for the month for every new product.Maintain a good relationship with all decision makers and influencers in the sales pipeline.Sales target allocation and stock planning for the 40 C-level executives (Shop Floor assistants)/ Sales officers and stores.Planning BTL activities for the accounts month wise.SKU Planogram, Visual merchandise planning, and execution at shop front.Coordinate and perform cross-functional tasks for smooth operations of Sony business with large retail chains. Show less

Responsible for sales & business hygiene of INR 450-500 million annual business of Sony's CAV line of product in a territory that includes a mix of urban and rural markets.Day to day work includes:• Handling sales and relationship with 2 distributors, Regional chain stores and brand store in the region for Sony business.• Coordinating and performing various cross functional tasks related to business. • Appointing, maintaining C-level Assistance team (Shop floor assistants)… Show more Responsible for sales & business hygiene of INR 450-500 million annual business of Sony's CAV line of product in a territory that includes a mix of urban and rural markets.Day to day work includes:• Handling sales and relationship with 2 distributors, Regional chain stores and brand store in the region for Sony business.• Coordinating and performing various cross functional tasks related to business. • Appointing, maintaining C-level Assistance team (Shop floor assistants) and guiding them to communicate the brand's value preposition in the point of sale.• Appointment, training, development and maintenance of distributors/ dealers/ brand stores and other sales avenues for company's products.• Plan marketing spending with the team (ATL/BTL), execute, measure and provide feedback for the territory.• Preparing Go-to-market strategy for the region (every business cycle) by tracking the market’s stocks position, credit data, sales, pricing and working on schemes and executable counter actions.• Maintaining relationships with all key decision markers in the sales pipeline to ensure store wise brand share that reflects on brand’s market share (30-35%)• Maintaining the premium value of Sony and deep ethics in every business step taken. Show less

• Managing Key Accounts of Multi-brand Modern Trade stores across the territory.• Increase sales of Company's products and achieve the agreed targets within the key accounts.• Analyse sales performance based on defined key performance indicators, and to set up improvements together with the shop floor assistant in order to reach best results.• Improve display share and to ensure adequate presence of products at the point of sale;• Lead and manage the sell-out team with product… Show more • Managing Key Accounts of Multi-brand Modern Trade stores across the territory.• Increase sales of Company's products and achieve the agreed targets within the key accounts.• Analyse sales performance based on defined key performance indicators, and to set up improvements together with the shop floor assistant in order to reach best results.• Improve display share and to ensure adequate presence of products at the point of sale;• Lead and manage the sell-out team with product and sales training.• Provide feedback to the organization regarding market conditions and competitor activities so as to facilitate quick and appropriate response to changing sales conditions.• Develop & execute marketing & promotion strategies for the Modern trade accounts. Show less

• Conduct global primary and secondary research to gather data across industries and use the data gathered during the research to carry out market, customer and vendor analysis.• Contribute to execution of the client project through research and analysis of the data gathered.• Deliver research findings as reports or presentations.• Deliver timely and high quality reports and participate in customer meetings to present research findings.

Adobe wanted to increase its penetration in the Indian market. Apart from employing regular channels for sales, Adobe also wants to create a database of companies with a twofold objective: to identify industries with high usage of Adobe software and to generate names of more potential buyers.In addition to this, Recommendations to over come piracy and improve sales for Indian market was done through primary research data.1. Selection of top 20 consumer industries for… Show more Adobe wanted to increase its penetration in the Indian market. Apart from employing regular channels for sales, Adobe also wants to create a database of companies with a twofold objective: to identify industries with high usage of Adobe software and to generate names of more potential buyers.In addition to this, Recommendations to over come piracy and improve sales for Indian market was done through primary research data.1. Selection of top 20 consumer industries for analysis 2. Identification of leading industry associations in each of the shortlisted consumer industries 3. Creating a pool of 20 consumer industries localized in regional industrial association – to be referred to as ‘functional clusters’ for the assignment 4. Market research with select functional cluster association members (5-10) in each consumer industry to ascertain number of players in the segment, their demography, their business clientele segments and proxy indicators on Adobe products usage 5. Building a comparative analysis on all selected consumer industries and their respective Adobe product piracy market for running legalization of product usage campaigns based on parameter wise data collected from industry association surveys 6. Recommendation on consumer industries to be targeted preferentially for running campaigns was done Show less