Rebuilding Timesjobs

TBSL ( Times group )

- Worked with cross functional Teams for Product Growth.Product Management - Enhanced data measurements Capabilities with implementing 200+ Events across platforms. - Revamped onboarding flow | Scaled the acquisition funnel with 6x Growth. - Revamped the search functionality | Improved the product discoveries and usage by 3x. - Scaled the Total DB from 4.5 Mn to 5.3 Mn with 6x growth. - Revamped the content site | Improved the Core web vital score and INP Metrics by 4x. - Implemented the Activation focused AMP Mailers | improved D7 Retention by 2x. - Managed Agile process in securing SOC2 Certifications. - Digital Analytics & App Analytics (Data Measurements, reporting and Privacy) - Transformed and Trained teams on Web Analytics from Universal Analytics to GA4. - Implemented Cross domain tracking across Platforms to build consumer Insights - Implemented cross device attribution tracking mechanism to optimize the work flows - Automated the reporting for the cross functional Teams across domains. - Implemented Multiple A/B Experiments to Optimize the workflows across platforms. - Managed and Updated overall Platforms Privacy policies and compliance.Search Engine Optimization (Technical) and ASO (Growth) - Implemented the content strategy to streamline with Google's Guidelines. - Improved the traffic from 0.5 Million from 3 Mn across domains. - Resolved 200+ Technical SEO issues across domains | 4x Improved Page speed indexes. - Oversaw Multiple Schema implementations across Domains | Improved Visibility on search. - Scaled App installations by 10x organically | 0 -> 10k Initiative.Tools - GA4, UA, Bigquery, Data Studio, Google Tag Manager, Firebase, Google Ad Manager, Elastic search, search console, Google Adsense, Play console.

Bootstrapped* Analytics agency- Helping Startups implementing thier Product Analytics Suite.- Implemented the analytics suite setup for clients for their sites- Helped clients to build attribution models to optimize thier campings across digital Channels.Suites - Google suites + Amplitude / Mix panelClients Geography - Ireland and UK

- Dine Out (Times Group) + Swiggy Part of Dine out revenue strategy & growth analytics team.- Identified Major user segments for user travelling across cities & implemented restaurant recommendation.- Segment impacted on 3% conversion with AOV - 1.8k.- Swiggy Acquired Dine Out in 2022

Part of growth marketing team- Great learnings

- Part of Product Growth team for Homes and Jobs Vertical