• Sustainability• Circular economy• Clean-tech• Green growth• Marketing• Communications

• Key European point of contact for assigned client• Establish distribution setup for the account with multiple locations, incl. customer service & logistics teams• overall third party logistic account management • cross-functional, international project portfolio management

• Marketing strategy development and execution• Brand definition and positioning• Responsibility for corporate identity development and brand registration• Online, offline and event marketing• Select and coordinate agencies and suppliers• Marketing budget accountability• Process and knowledge transfer to China

• Led the global sales channel network, including best practices transfer & strategy• Responsibility for the global sales channel roadmap• Auditing local organisations against defined measures and agree improvement targets• Define, govern and implement marketing standards and processes to secure profitable growth• International and local projects to establish and improve sales channels• Analysis of channel set-up, KPI's and customer satisfaction• Member of the global Channels Centre of Competence

• Marketing initiatives with the Czech sales team to initiate growth projects• Price escalation: situation analysis, target price setting, customer selection• Preparation of marketing communication materials, brochures and webcontent

• Production process optimisation using lean six sigma• Efficiency improvement of 10% in the Salaise production plant• Innovation project for country wide new product launch

• Global project for dynamic growth in the high value product group Specialty Gases• Analysis of global customer survey and proposal of strategic recommendations• Work in a global matrix structure with national teams

• 2 semesters studying Chinese at Beijing Foreign Studies University 北京外国语大学• weekly company visitsThis enabled me to get deep insights into Chinese markets and a broad spectrum of industries.