In the year 2020, as the pandemic hit across the world and life was reduced to existing within the four walls, we realised the importance of stories and saw up close how real they can be. It was a moment of rebirth for most, an experience that definitely changed each one of us.It was during this time, Guneet Dogra and Shriram Krishnan ( Ex CFO - FoxStar India ) decided to start something that can be a part of shaping the new wave of emerging content. Our initiative, production house has been created to continue to move the needle forward for South Asian Cinema and to raise the bar for international storytelling. We will be developing a slate of scripted web series, audio shows and films in collaboration with major networks and filmmakers.Why Us? The digital world has opened avenues for storytelling and made it accessible to everyone, anywhere. In an industry where muscular production houses, monopolistic distributors and a reactive audience hold sway, digital content has barged in like a rebel and challenged the status quo that has existed for decades. It offers a form of freedom, that brings along with it enormous power but requires equal responsibility. Our core driving philosophy is to create indulging content for the masses that feels refreshing and new. Period. In a medium where you have multiple options to click and choose, with an ample scope for distraction, the importance of quality is immense. We want to build a brand that becomes synonymous with quality, by curating and distributing content that stands apart from the generic and foster international relationships for future collaborations. Like we always say it all is an elaborate script, written through years going on the similar twist and turns and yet it's an unfiltered view of the image we see, devoid of any expectations.