Guneet Kaur Email & Phone Number

New York, Ny, Us

New York, United States

-Conceptualize, plan, and lead 21+ global programs and memorable experiences to drive brand awareness, foster community engagement, strengthen client relationships, and cultivate partnerships/sponsorships, reaching audiences of over 1,000+ for in-person events and 25,000+ for virtual experiences-Manage cross functional relationships with Talent Acquisition, DEI, Marketing, Sales, Legal and ERGs, to create a strong pipeline of diverse candidates (up 48% YoY) and create unique ways for URGs to engage with the brand at major conferences (Internal Tech Showcase at Grace Hopper, AR activation at CVPR), while maintaining a 98% satisfaction rating from attendees-Optimize the recruitment event strategy by shifting focus to Snap-hosted events (achieving a 51% YoY cost savings) and tracking ROI through analysis and evaluation, resulting in a 23% increase in event attendance, a 40% increase in brand recognition, and improved employee engagement and retention.-Serve as the DEI and research champion for the team, integrating emerging trends, inclusion and accessibility principles into all live and virtual events. Resulted in a significant 42% increase in attendee satisfaction, while also demonstrating a keen interest in consumer behavior and the broader marketing ecosystem.-Organize Snapchat’s annual DEI Innovation Summit that aims to catalyze DEI outcomes in the tech industry by overseeing the budget, agenda, speaker contracts, virtual platform, and communication plan. (Previous keynotes include Geena Davis, Keke Palmer, Idris Elba, and Trevor Noah), resulting in a 20% increase in attendance and a 33% increase in positive media coverage

Recruiting + Diversity, Equity, & Inclusion Events

-Build community by moderating thoughtful discussions at events, curating our first ever virtual coffee chat series, and managing the amBOSSador program, which has led to 40% increase in membership-Establish and cultivate partner relationships to build out the BWC brand through cross-marketing efforts, resulting in a 56% increase in partners and a 215% increase in social media engagement-Strategize and market intentional events to bring woman and non-binary individuals together across the nation with focus points in SF, LA, and NYC, with a 30% increase in event attendance

San Francisco Bay Area

The Talent Programs and Events team, part of Global People Services, focuses on promoting YouTube and Google workplaces, building a robust and diverse pipeline of candidates, and collaborating cross-functionally and globally to build and refine partnerships and outreach. -Oversee logistics for 35+ events, creating intentional design, email marketing, budgeting, volunteer and partner management, etc. (i.e. International Women’s Day, Grace Hopper Conference Women of Color Hop-up, AfroTech Kick Back Hosted by Google, Lesbians Who Tech Queer Women of Color Mixer)-Generate 15,000+ new to Google leads from traditionally underrepresented communities through global outreach events and partnership with external organizations -Develop a regional framework for a more tailored event engagement approach that adheres and aligns to business demand-Launch a quarterly data analysis report to evaluate and iterate the Sandbox program, a program for individuals to explore career opportunities while gaining deeper insight into Google's technology, business, and culture-Amplify global impact by ensuring streamlined logistical communication amongst multiple stakeholders for minoritized communities

Santa Barbara, California

ONTRAPORT is an all-in-one marketing automation platform providing the tools small businesses and entrepreneurs need to drive measurable results.-Analyzed performance of all Facebook marketing ads, recommended content categories to focus on, and managed user conversations that increased page likes by 24.2%-Coordinated and strategized ONTRApalooza (marketing conference) in terms of external communications with all speakers, scheduling, and general event development-Created content for the conference, including in-app notifications, email campaigns, and post-event surveys -Wrote effective social media ad copy for specific Facebook Audiences to promote lead magnets that led to a 17.4% decrease in Cost Per Click

Santa Barbara, California Area

ONTRAPORT is an all-in-one marketing automation platform providing the tools small businesses and entrepreneurs need to drive measurable results.-Developed brand image through content, Facebook Ad targeting, email marketing campaigns, and trend analysis with a 13% increase in impressions and a 9.1% increase in opt-ins

Santa Barbara, California Area

The overarching philanthropic organization of UCSB that emphasizes gaucho spirit and giving back to the community.-Led a team of 15 colleagues to strategically plan and market 4 major philanthropic events throughout the year that impacted over 4,000 students-Planned and strategized to raise over $100,000 for the UCSB endowment by acting as the main student liaison to the Board of Trustees -Created collateral (slide decks, flyers) to educate alumni, faculty and students about philanthropic efforts on campus

Santa Barbara, California Area

Dhadkan is a certified 501(c)(3) philanthropy based organization that aims to celebrate South Asian culture through transformative ideas and creative energy.-Lead a team of 33 to fund, plan, and execute Santa Barbara’s biggest South Asian dance competition, where thousands in proceeds are donated to charity (Up 15% from the previous year) -Oversee logistics and marketing for events throughout the year that has led to a 25% increase in productivity and a 20% increase in attendance

Santa Barbara, California Area

Dhadkan is a certified 501(c)(3) philanthropy based organization that aims to celebrate South Asian culture through transformative ideas and creative energy.-Work with a team to host a huge dance showcase contracting thousands in donations and revenue -Manage logistics for various events throughout the year-Head of a team of Liaisons that work to make communication easier amongst various entities

Santa Barbara, California Area

UCSB’s premiere entrepreneurship committee that incepts and sustains ventures on campus.-Improved efficiency throughout the committee by shifting the communication platforms to Slack and Trello-Manage a team of 12 committee members to ensure collaboration and completion of new ventures

Santa Barbara, California Area

UCSB’s premiere entrepreneurship committee that incepts and sustains ventures on campus.-Marketed a free technology rental program for UCSB students that led to a 100% increase in rentals by students from the previous quarter.-Directed 4-5 social media posts per day that resulted in a more diverse target market and increased site traffic by 17%-Wrote weekly emails to 2-3 stakeholders to ensure no conflicts would arise in each venture which led to smoother daily operations

San Francisco Bay Area

Lookmazing is a huge fashion social network that allows individuals to shop and share their styles.-Composed marketing blog posts and feature pages that increased website traffic by 12.3% and expanded the diversity of the target market-Curated in-trend fashion content for different target markets, which increased overall sales by 5%

UCSB Annual Fund is an organization invested in making sure the top-notch resources are continuously funded by the generosity of alumni-Overall, fundraised hundreds of dollars for UCSB programs by contacting Alumni and Parents

San Francisco Bay Area

-Planning and executing daily activities for delegates to actively participate in; such as, Search and Rescue CPR drills, public speaking workshops, professional development workshops, and team building activities.

San Jose, Ca

-Holds monthly Liaison Meetings to ensure participating Red Cross Clubs are following the Red Cross -mission statement.-Sends out bimonthly newsletter to all youth with updates on events, opportunities, and general information.-Holds a club officer training in the beginning of the year to prepare them to represent the Red Cross for what it stands for in their school.

San Jose, Ca

-Prepare for a region-wide officer training -Teach Community Disaster Education classes

San Jose, Ca

-Manages the Annual Ice Skating social that raised over $600-Plans the Karaoke Social, Movie Social, Flash Mob, Barbeque, and Annual Youth Awards Night-Heads the Spirit Committee in organizing social and fundraisers

San Francisco Bay Area

Women 2.0 is the world’s largest community-driven media brand centered around promoting women in technology-Organized pre-conference logistics that accelerated work by 30%Researched and communicated with 30+ companies to book venues and other needed accommodations.-Wrote/Edited bogs regarding life as an intern reaching to 19,000+ people (Link to post: http://goo.gl/WeYFdI)-Brought about more traffic to the website from young woman ages 14-21

San Jose, Ca

Silicon Valley Leadership Group is a public policy business trade organization that is renowned in the Bay Area -Assisted in coordinating various events that led to a 20% increase in productivity-Managed 20 different excel sheets that corresponded to logistical planning

Bachelor Of Arts (B.A.), Economics

Activities and Societies: Dean's Honors (L&S)Professional Writing Minor Technology Management Certficate

Agile Project Management Using Scrum, Project Management

Education record