- As the Head of Digital Content, I have the responsibility of supervising and managing both the social media team and the video team. In addition, I oversee a team of 12 members, ensuring their productivity and efficiency.- TikTok followers exceeded 1 million, YouTube subscribers reached 1 million, and LinkedIn followers surpassed 2 million.- Overseeing the P&L (profit and loss) and controlling the overall team budget.- Acting as a video strategist, utilizing research tools like Tubular to develop content strategies across all platforms.- Establishing and maintaining strategic partnerships with key content partners from Meta, Snapchat, and TikTok.-Monitoring website performance using tools like Google Analytics, Google Search Console, and Ahrefs.Serving as the primary point of contact for branded content requests, providing assistance, and facilitating connections with relevant teams to support the sales process.- Ensuring customer retention and sustaining inbound growth.- Designing and implementing digital strategies, including performance marketing (Meta ads, Google ads, LinkedIn Ads), retention marketing, social media marketing, newsletter marketing, podcast marketing, webinar marketing, and one of the newsletters called IE Originals.- Collaborating with the Marketing team to design campaign, content, and video strategies that align with the organization's goals and objectives.- Analyzing performance drivers to improve campaign profitability and contribute to yearly marketing budgets, KPIs, and sales forecasts.- Building and leading the digital team to implement comprehensive communications and social media strategies, increasing reach, followers, engagement, and revenue.- Upgrading the organization's digital capabilities in collaboration with key stakeholders and implementing best practices in social media and digital marketing trends for profitable growth.Closely working with the Editorial team to increase their efficiency.

- Collaborated closely with the editorial team to ensure a cohesive social media content strategy aligned with news stories and events.- Implemented real-time marketing strategies to capitalize on trending topics and increase audience engagement.- Managed live streams on social media platforms to provide real-time coverage of events and breaking news.- Developed and executed social media content strategies to enhance brand visibility and reach a wider audience.- Played a key role in delivering breaking news through social media channels promptly and accurately.

- Build and develop the project team to ensure maximum performance, providing purpose, direction, and motivation. So basically, I plan things and motivate my colleagues and juniors to create wonders.- Maintain relationships with appropriate client stakeholders, providing day-to-day contact on project status and changes.- Plan and monitor our clients' presence on social media (Twitter, Facebook, Instagram). I also use my copywriting skills to ensure we keep our presence.- I launch optimized online adverts through Google Adwords and Facebook to increase company and brand awareness.- I provide creative ideas for content marketing.- I collaborate with designers to improve our quality on content marketing.- I prepare monthly social media reports.