- Oversee strategic direction, P&L management, and financial performance, ensuring alignment with business goals and profitability.- Drive operational efficiency and ensure optimal resource allocation across the company.- Maintain strong client relationships, offering strategic insights and performance reports to guide business decisions.- Lead, mentor, and guide a high-performing team, fostering collaboration, professional development, and effective execution of marketing initiatives.- Develop and execute comprehensive digital marketing strategies, ensuring high ROI and business growth.- Lead functional teams to manage digital marketing campaigns, including digital advertising, PPC, programmatic, remarketing initiatives, e-commerce plans, social media and SEO.- Stay updated on industry trends, emerging technologies, and best practices to keep the agency innovative.

- Led strategic business planning to define e-com platform vision and objectives.- Oversaw the design and development of a high-performance e-commerce platform.- Negotiated partnerships with key international and local cosmetics brands to curate premium offerings.- Directed comprehensive digital marketing initiatives to drive brand awareness and sales growth.- Managed product sourcing, procurement, KPI setting, and operational infrastructure, including logistics, customer service, and financial oversight for scalability.

- Led a team of 500+ professionals, including account managers, marketers, creatives, and sales experts, driving high performance and a culture of collaboration.- Managed P&L for over 200 Samsung Stores and 300 Samsung Mobile Shop-in-Shops, ensuring profitability and aligning financial goals with business strategy.- Developed and executed commercial strategies, working closely with key clients to align business objectives, maximize growth, and deliver measurable results.- Created and implemented marketing and commerce plans to increase brand visibility, drive footfall, and optimize conversion rates.- Designed and executed trade marketing initiatives, including incentives for over 3,000 Mobile Operator Stores (Turkcell, TurkTelekom, and Vodafone), to boost sales and strengthen relationships.- Cultivated and maintained strong relationships with key stakeholders, partners, and vendors, driving business growth and identifying new revenue opportunities.- Directed the development of integrated marketing campaigns across digital, social media, and content marketing channels to achieve business goals and improve ROI.- Drove operational excellence by optimizing resource allocation, streamlining processes, and leveraging data-driven insights for continuous improvement.- Focused on talent development, mentoring team members to ensure professional growth and high employee engagement.

- Led the successful launch of Nike’s e-commerce operations in Turkey, overseeing the seamless integration of Nike.com with Nike’s brick-and-mortar retail stores.- Managed the project from concept to execution, ensuring a cohesive online-to-offline customer experience that aligned with Nike’s global brand standards.- Collaborated with cross-functional teams to optimize operational processes, logistics, and digital platforms, driving growth and enhancing customer engagement.- Developed and implemented strategies to bridge the gap between online and offline DTC, improving sales performance and customer satisfaction

- Led Nike’s retail strategy in Turkey, overseeing the growth and performance of over 200 Nike DTC Stores and multibrand retail environments, ensuring alignment with business goals.- Developed and implemented a comprehensive retail strategy, integrating Nike-owned stores and online/offline key accounts to drive seamless, omnichannel consumer experiences.- Enhanced the retail experience by optimizing store operations, elevating brand standards, and creating engaging in-store environments that fostered customer loyalty.- Managed the creation of innovative and premium retail concepts in key accounts, including Sporting Goods, Department Stores, and Category Specialties, improving brand visibility and driving sales.- Drove the launch and execution of tailored retail formats for various channels, delivering compelling brand and product experiences in Running Specialty, Football Specialty and Athletic Specialty stores, as well as Department Stores and Sporting Goods outlets.

- Led the strategic development and integration of Nike’s marketplace across Nike Stores, Multi-Brand, and Digital accounts, driving business growth through cohesive brand, product, and sales strategies.- Drove channel expansion and business development by creating and executing tailored concepts, sales strategies, and product plans for various retail channels, ensuring a seamless and impactful brand and product experience.- Identified and optimized high-potential channels, unlocking new business opportunities and maximizing reach through targeted sales and product strategies to drive long-term growth in the marketplace.- Developed from scratch the first local premium Athletic Specialty channel concept, Sneaks Up, in collaboration with the retailer, and designed product and sales strategies, which have now expanded to over 60 stores, contributing to significant business growth.- Developed the strategy and executed a Premium Shop-in-Shop concept with the largest multibrand account, Boyner, including tailored sales and product strategies, which was implemented in over 50 stores, driving increased brand visibility and sales.- Developed and executed Nike’s retail strategy, including sales and product strategies, for over 50 Sporting Goods stores, including Sportive, Intersport, and Barçın Spor, enhancing brand presence and driving sales growth across these key accounts.

- Managed a cross-functional team of 8 in Budapest, overseeing Brand, Event, Entertainment, and Product Marketing for Nike in Hungary.- Developed and executed marketing plans for Nike Brand in Hungary.- Created local brand communication assets and managed media, athlete, and influencer relationships.- Led media strategy and execution across conventional, digital, and social media platforms.- Organized consumer-focused brand events to strengthen connections with the audience.- Managed retail marketing efforts and the Go-To-Market process from a brand perspective.

Responsible for THE MIDDLE EASTBased in DUBAI- Based in Dubai, responsible for managing Nike’s retail brand across the Middle East (UAE, Saudi Arabia, Qatar, Kuwait, Lebanon, Oman, Bahrain).- Established a new Nike Marketing and Sales office in Dubai.- Drove Nike’s brand vision at retail, managing 80+ mono-brand and hundreds of multi-brand stores across 7 MENA countries.- Developed and executed annual retail brand plans, collaborating with local distributors and retail partners.- Helped partners create compelling brand stories and premium shopping experiences.- Planned, budgeted, executed, and reported on brand initiatives for both retail and wholesale.- Led special projects, consumer events, and programs to elevate the brand experience.Conducted frequent retail visits to gather market and consumer insights.

Responsible for TURKEYBased in ISTANBUL

Develop and execute marketing-communication strategies for COCA-COLA and all sub brands;- Coca-Cola- Coke Light- Sprite- Fanta- Cappy- Burn- Nestea- NXpress- Powerade- SchweppesProfessional achievements:2006 Media Cat Awards – Best Use of Outdoor Advertising

Account Manager responsible for;- YAPI KREDİ BANK (one of the biggest private bank)- AXESS CREDIT CARDS (one of the biggest credit card)- ULKER (biggest FMCG company)- SIEMENS MOBILE- MIGROS - NISSANProfessional achievements:2004 CANNES MEDIA LIONS FINALIST–BEST USE OF CINEMA2003 CANNES MEDIA LIONS FINALIST–BEST USE OF SPONSORSHIP