Ms. Ekberg has thirty years’ experience in national and international market development. In 2001 Ekberg Int. branded and incorporated FitAdvantage: corporate clients’ needs for effective fitness training, achievement and maintenance to peak during crucial corporate periods. To deepen her experience in American management techniques, she accepted a GM position; offer in early 2000 from one of the most prestigious residential communities in Chevy Chase, DC. With a mandate to exceed investors’ expectations; she developed programs of cutting-edge management, service and branding concepts. Her programs ensured impeccable service, maintenance, and provided superior satisfaction through innovative coordination and implementation of recreational programs and high-profile social activities. Ms. Ekberg was appointed General Manager for House of Sweden in early 2005. She has been deeply involved in the development and launch of the concept - a new landmark in Washington DC and a new concept in ‘diplomacy building’, anchored by the Embassy of Sweden in the US.She serves on the BOD of the SACC-DC (1995).Ms. Ekberg, a charter-member, serves on the executive committee of the well respected and popular fundraiser ‘Knock-Out Abuse Against Women’.Specialties: Ms. Ekberg is a recognized entrepreneur and innovative thinker known for her ability to conceive, develop and implement programs in the area of real estate, people and service management. Her trademark trend forecasting is invaluable to consumer-driven industries, which rely on her unique approach to problem-solving and growth. She has been instrumental in establishing several branding concepts and launches, PR and marketing campaigns, and successful fund-raising and lobbying activities.