Gunjan Sinha Email & Phone Number

Southbank, Vic, Au

Sydney, New South Wales, Au

Sydney, Nsw, Au

Sydney, New South Wales (Nsw), Au

Sitting within the Future Students Team of UNSW, my role focusses on integrating the marketing efforts for Student Accommodation seamlessly with the wider Future Students marketing and outreach campaigns. I also support marketing projects related to Domestic Undergraduate as well as Post Graduate market.

Sydney, New South Wales (Nsw), Au

Leading the Marketing & Communications efforts for Business & Campus Services, a non-academic, professional services division of the University, I work across different business units including Student Accommodation, Merchandising, Property, Retail & Leasing and Hospitality.My role requires me to liaise with different colleagues and departments within the University as I work on a variety of cross functional projects. Some of my responsibilities within this role are:- Branding & Identity- Marketing & Communications strategy development and execution - both internal & external- Internal Communications - strategy, channel management and content development- Digital Media management - websites and social media - Campaign management for marketing campaigns specifically online/performance based acquisition campaigns- Customer Insight & Market Research- Identifying and managing strong agency and vendor partnerships- Content creation and development for various communication channels- Merchandising

Dubai, Dubai, Ae

I led the Corporate Communications function, encompassing Marketing Communications, Advertising, Public & Media Relations, Digital Media, and Events & Sponsorships for the various businesses within the KEF Holdings Group that has business interests in UAE, India and Singapore.Infrastructure and Healthcare being key focus areas, my efforts were focused towards increasing brand awareness and visibility for KEF Holdings in these sectors. I was mandated with the responsibility of setting up the Corporate Communications function for the group and worked closely with the Leadership Team, in addition to the Business Development, Sales and Human Resources divisions to drive communication efforts that helped realise business goals.One of the most important projects that I had the opportunity to conceptualise and lead during my stint here was the commercial launch of KEF Infra, the infrastructure arm of KEF Holdings, in India. The goal was to not only create visibility for the brand amongst industry peers but also to position the brand as a disruptor, who's invested in India's growth for the long term. A 360-degree campaign, including a high visibility ATL campaign, encompassing print, outdoors, and digital media was executed and ably supported by a PR intervention as well as high decibel launch event.Some of my key responsibilities were:- Corporate & Brand Communications - encompassing PR, Advertising and Digital- Development of communication strategies - both internal & external- Identify, develop, manage strong agency partnerships across geographies for creative, PR, events, media buying and digital - Content creation and development for various communication channels- Media Planning & Buying- Budget allocation & management- Team development & management- Branding & Identity- Internal Communications

Dubai, Ae

I headed Corporate Communications & Online Marketing for Xpress Money, a fast growing money transfer firm and handled a global profile. My key responsibilities included increasing visibility and credibility for the brand in both established and emerging markets- with a strong focus on South Asia, APAC & Oceania and the MENA region, including countries such as India, Pakistan, Philippines, Bangladesh, Hong Kong, Australia, UK and Kenya. During my stint at Xpress Money, I was also given responsibility to establish and grow the digital media presence and reputation for the brand, which included driving higher engagement with the customer on the company's website, blog, social media pages and leading the online marketing efforts for key markets.Some of my key responsibilities were:- Corporate & Brand Communications- Crisis Management & Media Relations- Content Development across digital and non-digital platforms- Development of communication strategies & policies- Identifying, developing, managing strong agency partnerships across geographies- Online Reputation Management - Managing large budgets- Team ManagementThe communication campaigns that I developed and managed along with select consultancies in South Asia, were recognised for their innovation and consequently awarded. The awards that Xpress Money's PR Campaign won are:- Bronze Trophy at the Creative Abby Awards, Goafest 2014, India in the Financial Services Category - Honourable Mention Certificate at the PR Week Asia Awards, Hong Kong for the campaign 'Taking Anxiety out of cross country remittances' in South Asia- Certificate of Excellence for Financial Services PR Campaign, SABRE Awards, South Asia - Certificate of Excellence in Public Education PR Campaign, SABRE Awards, South Asia

Fornebu, No

I was responsible for shaping and driving all external communications and PR emerging out of the 13 telecom circles that Uninor (now Telenor) operated in India. I headed a team of 8 and worked in tandem with the Business Heads and Brand Communications team to identify strategic and tactical communication opportunities.Telecom as a sector was going through a volatile phase at that time, which gave me the opportunity to sharpen my skills vis-a-vis crises and managing critical media relations. I helmed the crisis communication modules, designed to address local market issues. I periodically also coached and trained the Executive Management (who were mostly non-Indians) in media handling. Within the first year of joining the launch team of Uninor, I was elevated from a regional position to a national one. Key responsibilities:- Driving external communication- Maintaining robust media relations across the 13 telecom circles- Spokesperson Management and Coaching- Crisis Management & strategic counselling- Co-ordination with Group Communications teams across the world to maintain cohesiveness in the brand narrative and communication

Mumbai, Maharashtra, In

I led the Corporate Communications & CSR function for this New Media & Entertainment company, that had some of the most popular dotcoms in India, including popular matrimonial site Shaadi.com and real-estate site Makaan.com, under its aegis.Leading a team of 5, I was responsible for driving both the internal & external communications for the group, across various geographies. For Shaadi.com, which is a globally recognised brand, I strategised PR & Communications efforts for India, UK, USA, GCC, and APAC markets and drove the regional and international media relations for the brand. I also conceptualized, designed and published annual customer survey reports for Shaadi.com which garnered a lot of media interest. The surveys were covered widely on both national & international media, including making it to the cover of India Today Magazine ( India's No.1 General Interest Magazine) for two consecutive years, in addition to being featured on the BBC, The National Geographic and Fortune & Vogue Magazines. I was also mandated to drive the organisation's first foray into the social media world, and was responsible for establishing the first social identities of the brands, employing listening tools and managing the ORM and CRM for the brands, online.

Mumbai, Maharashtra, In

I was responsible for managing the External & Internal Communications and Branding for SOTC, the outbound travel division of Kuoni Group and the various brands within SOTC. I worked closely with the Executive Team to identify profiling and speakership opportunities across media and non-media platforms. Liaised with the product managers within SOTC to devise the right PR and Communications plans for their products and services and also industry bodies such as foreign tourism boards for appropriate branding opportunities. Responsible for developing content for the group's in-house and external magazines and for media relations. Handled successful media junkets for foreign tourism boards such as Singapore Tourism Board, Tourism Victoria and South African Tourism.

Key account manager responsible for developing and supporting long-term business relationships with clients from the education, gaming, fashion & lifestyle, electronics sectors. Proactively conceptualised and developed communication plans that assisted in building the client’s corporate and brand reputation. Cultivated media relations nationally and executed new launches through a variety of communication tools including conferences, experiential marketing events and press junkets.Was the lead account manager for the launch of Sony Playstation and Fashion TV in India.

Focussed on developing my media relations and monitoring skills. Managed the PR mandates of lifestyle, personal finance and automobile clients, and provided communications support for their campaigns. Marquee clients included Shaw Wallace, Mastercard and Kinetic Honda.

Commenced my career as a junior member of the Communications team. Helped with co-ordination and day to day operations and supported the Comms team on content development and management of events, in addition to content development for Sify.com

Bachelor Of Arts, English Literature

Pgd, Advertising & Marketing