Gunjan Trivedi is an experienced content strategist, specialist in omnichannel digital marketing and communications, and is an award-­winning journalist. He is the CEO of Quadigy, an outcome-based, integrated Digital Marketing services firm that helps businesses reimagine their marketing function as a profit and performance center. Earlier, he headed the global marketing, communications, and customer & employee engagement functions at Aranca, a leading research, and analytics firm, as its Associate Vice President - Marketing. He also consults new businesses on business strategies & content marketing initiatives.Gunjan has spent over 21 years of his career in becoming an expert in simplifying complexconcepts that need to be told. He specializes in leveraging media platforms to effectivelycommunicate and achieve the desired business outcomes.Coming in from the field of codes, wires and pre-sales consulting, Gunjan went on to earnIndia’s highest honor for IT & business media—the PoleStar Award for Excellencein Journalism in IT.Over the years, he had launched and managed four renowned IT publication titles as one of the core editorial members of IDG Media. For over 9 years at IDG, Gunjan had been crafting content strategies, running editorial operations, and moderating discussions on relevant subjects across magazines, websites, videos, and events. Given his competence in successfully starting and growing new lines of communication and content models, Gunjan headed the Editorial Content Services division at IDG as its Executive Editor. The division excelled at producing custom content to amplify 360-­degree media marketing and content strategies of IDG’s clients.Gunjan holds a Certificate in Digital Marketing from Columbia Business School (Executive Education) and has a bachelor's degree in Computer Applications from Madurai Kamaraj University. He is also a Microsoft Certified Systems Engineer (MCSE) and a Cisco Certified Network Associate (CCNA).