· Performed a variety of roles including, Tour Manager and Event Coordinator, representing major companies such as Red Bull, Target, Cannondale Bikes, and Fjallraven· Assisted in overall event management· Conducted operations during live television coverage· Managed logistics of all infrastructure and giveaway inventory during various national tours· Gathered impression metrics and monitored statistics of giveaway inventory at each activation· Assisted in ideation and execution of location specific branding

· Manage mobile tours· Staff/train/manage brand ambassador teams of 2-30 at more than 100 events· Assist with production and execution of major experiential events· Scouting, installation and reporting of non-traditional media· Assist with production and installation of in-store displays · Start-to-finish management of program execution (research, travel prep, scheduling, staffing, logistics, event execution, reporting, and reconciliation)

· Worked directly with Marketing and On-premise managers to ensure maximum brand exposure in Minnesota and Wisconsin· Helped manage infrastructure during large scale events such as Red Bull Crashed Ice, We-Fest, and SummerSet· Assisted Culture Marketing team with creating awareness of, set-up with, and production of monthly Sound Select concerts· Maintained premium and professional standard throughout all involved operations

· Traveled the country representing New Balance as a Tour Manager at major music festivals including Bonnaroo, Summerfest and Bunbury Music Festival· Represented Esurance as Field Manager at the BNP Paribas Tennis Open in Palm Springs, CA· Trained and managed brand ambassador teams on-site at each activation· Trained, managed and assisted labor staff during set up and tear down of display at each location· Monitored and reported event statistic at each location· Spoke on behalf of New Balance in an enthusiastic, knowledgeable, and professional manner

· Assisted in the development of a marketing plan that led to increased awareness and consumer intrigue· Created and implemented marketing strategies that led to a 30% increase in net sales· Utilized a series of Facebook Ads that increased Facebook following by 300%Day-to-day management and development of editorial content for five social media platforms and a website· Worked directly with event organizers to increase involvement in events including career fairs, veteran fairs and air shows· Aided in the design and maintenance of a new marketing display used while representing LSH at various events· Obtained and followed-up with prospective student leads

· Created an integrated marketing communications plan for Lake Superior Helicopters· Developed a situational analysis to better understand the client and their specific objectives· Designed a communication strategy to increase engagement of potential consumers· Created a social media marketing campaign to aid Lake Superior Helicopters in reaching its business objectives · Created a traditional marketing campaign for Lake Superior Helicopters that revolved around television commercials, brochures, business cards and other forms of advertisement · Designed a plan to involve Lake Superior Helicopters in the community and develop good public relations through visiting local high schools and attending reintegration training events for veterans · Aided in the graphic design of the final marketing plan booklet