Gunnar Werner Email & Phone Number

Atlanta, Ga, Us

Miami, Fl. Mexico City, Mx

Support to the operation, internal and external reports to secure the income for the company. Internal and external affiliate relations, negotiations, solving problems, development and acquisition of new business partners.

Atlanta, Georgia

Marketing and Latin America consulting for the TV, Telecommunications, Consumer and Services Industries.

Mexico City Area, Mexico

Developed and implemented the content strategy for Latin America. Ensures projects are created, manitains project timelines. Negotiates with worldwide content providers and works with country Operations to add content to their line ups. Manages outside vendors.

Atlanta, Georgia

Re-invent TV & focus on Digital. Development & implementation of marketing plans and strategies, advertising, online, communications, digital & social media. Managing the marketing and operational budgets. Responsible for the execution of the marketing strategy for TNT, TNT Series and Warner channel. Oversaw all branding, audience development, marketing and positioning for the channels maintaining them on the top rankings. Developed and implemented all the advertising, digital and social media campaigns, as well as, the communication and marketing strategies for the brands and launches of new shows. Worked with different agencies in creating campaigns to support the most important new shows and live events as: The Academy Awards, The Emmy's, the Grammy's, and many others.Implemented new processes and worked across functional areas in a highly collaborative manner to revitalize and returned 2 channels to the Top 10 in ratings & brand awareness.Developed and launched a companion App to follow live over 10 shows during the year increasing ratings by more than 10% and engagement 14%, as well as, a Live Event App to follow the Academy Awards live that increased ratings more than 20%.Launched the first TV Everywhere product in LATAM in conjunction with 5 departments of the company that was downloaded by more than 1M subscribers and increased loyalty.Planned, developed, produced and implemented online and marketing campaigns that increased our new shows ratings in an average 18% and brand awareness grew over 42%.Planned, developed and launched the marketing strategy for Social Media increasing from 1M to 15M followers and had better engagement than the competition.

Atlanta, Georgia

Lead the development of the brand and communication strategies for 3 channels: TNT, TNT Series and Warner. Responsible for the execution of the marketing strategy for the TNT and Warner Channels. Development, coordination and implementation of all the Digital and Social Media marketing plans and strategies. Development and implementation of advertising and online campaigns. Liaison with Warner Bros. for the management of the channel. Efficiently managed a Marketing team and work with cross-functional teams in 7 different offices and 9 different Departments to implement projects. Managed external agencies and worked with the different regional offices in Latin America. Developed and implemented new processes to make work more efficiently and obtain goals defined by the team and VP. Worked directly with the Consumer Marketing and Trade Marketing teams in the 6 regional offices to launch and implement the advertising campaigns for the different shows, as well as, the marketing brand strategies. Managed projects to promote the channels with all the Departments of the company: Public Relations, Digital, Social Media, Legal, Programming, Ad Sales, Communications, Affiliates, Creative Services, Original Programming and Acquisitions. Developed and implemented a concept to launch 14 live events that helped build the TNT brand and gave it a more current and modern image, increasing ratings and younger viewership.

Atlanta, Georgia

Marketing and Latin America consulting for the TV, Telecommunications, Consumer and Services Industries.

Atlanta, Georgia

In charge of development and implementation of all the marketing strategies and campaigns for the Digitalization products of the company. Research of new businesses, development and implementation of marketing programs for the networks, post production and media services departments. Worked in conjunction with sales and upper management.Participated in 3 digital conventions, 2 in US & 1 in Argentina where over 29 leads were generated; those helped build the sales portfolio for the digitalization products.Developed the branding for the booths and brochures that helped obtain 29 convention leads and over 15 more leads on visits and online contacts.

Atlanta, Georgia

LAPTV is a joint venture of Fox, Universal, Paramount & MGM providing premium & basic movie networks for pay television in Latin America. Responsible for developing and articulating the company’s marketing strategy and for supervising its execution. These functions spanned research, consumer and trade marketing, branding, product positioning and sales support; as well as creative services including overseeing the design and application of the on-air look of the channels and the placement of their promotional material. Accomplishments:- Introduced and expanded one of only two premium channel packages in Latin America.- Launched six new pay TV channels for Latin America cable and satellite systems.- Repositioned and rebranded channels in response to market research and perceived consumer preference.- Developed innovative product sampling, coop promotions, and telemarketing subscription sales and retention techniques to build premium subscribers in the region.- Launched the first 24-hour High Definition channel in all of Latin America.- Developed, implemented and enforced creative guidelines and communications standards consistent with brand positioning and market segmentation.- Ultimately achieved a situation of market parity with a bigger, better funded and big brand competitor.- Developed and implemented a virtual creative services department.

Mexico City, Mexico

Responsible for the management and operation of the Mexico and Venezuela regional offices. Assembled a professional sales and marketing team. Defined and directed operational strategies; led sales efforts in the region more than doubling the subscriber base and achieving nearly full distribution of premium channels. Marketing duties concentrated on negotiating consumer promotions with pay TV operator partners; and included coordinating marketing activities, public relations, advertising, market research, and developing sales support materials.

Mexico City, Mexico

A world leader in financial services and high-end travel and leisure.Held positions of increasing responsibility in the Financial Institutions, Travel, and Credit Card Divisions where I was responsible for developing and implementing marketing strategies for specific products and implementing marketing programs including advertising and communications campaigns; and participated in cross-divisional company task forces to develop new products and improve company decision-making. Finally promoted to: Senior National Sales Manager for Card Acquisition 1994-95Managed a sales team of over 80 employees including six regional sales offices and five rep agencies Achieved a 14% increase in card placements in a year. Established a telemarketing unit to conduct anti-attrition efforts achieved reductions of consumer-initiated attrition in Personal Cards from 9 to 5.5% and from 7 to 3.5% in Gold Cards. Managed the Membership Miles Program.

Mexico City, Mexico

Led all marketing activities for this group of nine leading radio stations in Mexico City. Supervised a team of 15 employees. Developed marketing plans; directed market research; and supervised sales activities. Increased audience ratings by 15% and advertising sales by 12%.

Mexico City, Mexico

Mexican subsidiary of the world's leader in consumer beveragesMotivation & Training Manager 1987Supported brand managers by creating and implementing marketing training programs, and structuring incentive plans for the national sales force. Media Coordinator for all Brands 1986Conducted media planning activities including evaluating new media, negotiated directly with all media, and executed purchasing decisions. Managed the media and public relations budgets.Promotions & Advertising Coordinator (several brands, including Coca-Cola) 1985Developed and implemented promotions and control budgets. Gave marketing services to Brand Managers. Participated in high visibility programs, most notably assisted in the launch of Sprite as a national brand in Mexico, and had a leadership role in creating and executing promotions for the Coca Cola brand during the World Cup tournament held in Mexico in 1986, and the Coca-Cola Centennial Celebration.

Executive Education, Sustainable Marketing Leadership For Mid-Sized Businesses

Bachelor, Business Administration

Cum Laude

Diploma, English