Alan Gunshor Email & Phone Number

• Mentored student entrepreneurs (Berkeley Method of Entrepreneurship, Berkeley SCET).• Tested and launched automated trading algorithms for hedge funds seeking cryptocurrency exposure, including Bitcoin, Ethereum, Dash, and Litecoin.• Helped a decentralized social network segment audiences in its pre-launch phase.• Helped implement a next-generation mobile marketing architecture that optimizes user engagement by targeting custom messages (in-app, sms, email, webhooks) using custom event-based user properties as cohort segments.• Helped build a next-generation mobile productivity app.• Provided consulting to local search, advertising networks, and mobile web solution providers.• Wrote a business plan for next generation Local Search Ad Network (Looksmart).• Analyzed the display ad network market for Google to prepare for the DoubleClick merger.• Created a reseller sales channel for @Road (Garmin) for a wireless location solution to track mobile field workforces.• Developed an enterprise solution integrating digital handwriting Salesforce.com (Logitech).• Built a field sales solution for sample-dependent product sales teams to automate the creation of a printable custom page of product images to use as leave-behind collateral on sales visits.

Helped launch the first three versions of a permission-based, blockchain-based cryptographically secure cloud wallet.• Beta tested use case payment flow scenarios with live merchants to validate product/market fit; creating partnerships, support collateral, and video interviews as needed.• Created the go-to-market (G2M) strategy, content, pitch deck, core branding, and media. - G2M Strategy: competitors, segments, solutions, marketing specs, pricing models; - G2M Content: website content, blog posts, social media, support materials, promotions, offers, notifications, surveys, and re-engagement messages; - Technical Content: Co-invented two patents; Edited technical white paper (90 pages); - Pitch Deck: Strengthened seed pitch deck using a trained eye for story-telling method; - Core Branding: Company name, brand, logos, graphics, and style sheets.• Created and prioritized feature requirements to optimize mobile user experience (UX).• Participated in QA testing and filed 200+ bugs and features for development sprints.• Represented Safe Cash at conferences and with partners; created a secure sales pipeline system.• Researched applicable laws, regulatory bodies, and FinTech vendor initiatives, as needed.• Helped launch, ship, and support the Unseen Edge Server / Router, which powers Safe Cash.

Sunnyvale, Ca, Us

Helped lead new startups to build smart mobile services and apps for targeted communities and marketplaces.• Built and launched an expert question and answer (Q&A) marketplace for developers, designers, and entrepreneurs, which won three awards including two for startup of the year. • Co-invented and filed three patents, including an intelligent expert system for skill ranking.• Built mobile productivity apps for busy mobile professionals and families, using social rewards, an intuitive user experience, and intelligent notifications.• Identified market needs; Collected market research; Built and managed teams; Designed and coded six versions of four different products using a LAMP Stack (HTML5, CSS3, PHP, MySQL); Managed codebase and devops; Pitched investors; Built beta test communities; Collected, measured, and analyzed user feedback, data, and analytics; Initiated pivots; Restructured ventures when necessary.

Redmond, Washington, Us

Co-led the Launch of a global marketing strategy for Local and Commerce Advertising Products across Microsoft, Bing, Yahoo, and SMB reseller sales channels.• Launched the Bing Business Portal and aligned the global marketing strategies to integrate direct mail and email campaigns and cross-sell the adCenter search marketplace.• Managed weekly meetings to communicate issues and actions to achieve global coordination of multiple product groups responsible for rolling product launches affecting all customers in dozens of sales and service scenarios.• Created sales collateral to train sales and services channels to cross-sell and upsell small business search engine advertisers on the benefits of local advertising.• Created a monthly marketing scorecard for leaders to proactively influence the marketing mix.

Built a startup from scratch to develop and offer automated local search marketing solutions to the Real Estate and Automotive industries, and other verticals. Bootstrapped the company from a $10,000 initial investment, grew the business, and ran it profitably for years.

Austin, Texas, Us

Managed Oracle’s Mobile Partner Initiative, creating Mobile, Wireless, and Voice Go-to-Market partnerships with Wireless and CRM Practices of Global Systems Integrators (PwC, KPMG, CGEY, Accenture, Deloitte). • Managed mobile partnerships with Content Providers and ASPs and managed the worldwide mobile middleware sales pipeline, achieving an average of two enterprise wins per partner within 12 months. • Worked closely with field sales, marketing, and product development to develop competitive strategies. • Trained sales force, created competitive intelligence tools, analyzed win/loss performance, spoke at industry events, issued press releases, managed beta partners, and influenced product strategy. • Built solutions for Mobile Field Workforce, Mobile Virtual Network Operators, and Wireless Email in 15 Days.

Built and launched the first private-label multi-currency, e-commerce customer loyalty platform.• Created the vision for the product.• Secured funding from Garage.com and associated venture capitalists and angel investors, as one of their Heaven clients.• Recruited and hired a team of thirteen, across development, sales, and marketing roles.• Created and executed the sales plan, resulting in a client list that included Promotions.com, Fashionmall, Proflowers & Chipshot.• Built a differentiated rewards catalog containing thousands of products and services from 170 leading brands including Apple, AT&T, and Dell.• Launched the service on stage at Demo.• Signed a $44 M exit deal to sell the company, which was interrupted by the 2000 crash and ultimately abandoned.

Created Netscape’s earliest online revenue-generating services, the model for the industry. Produced sales of $160 million in 30 months, accounting for 7% of Netscape's revenues, and a 70% profit margin contribution. - Negotiated some of Netscape's first portal deals with leading search engines, including the closure of nine deals in 72 hours, generating $27 million. Managed search engine partnerships with Yahoo, Lycos, Infoseek, Excite and others. Launched fourteen International Net Search services in ten languages in eight weeks generating $10 Million in Year 1. - Sold advertising to largest named accounts. Created worldwide sales channel for AOL, DoubleClick (US, Europe), Fairfax (Australia), and Dentsu (Japan) to sell Netscape Advertising. - Launched five International Guides in eight weeks, generating $6 Million in revenues in the first 30 months. - Bundled paid bookmark listings with advertising, saving one quarter’s target.

New York, New York, Us

Coordinated online service development. Acted as single point of contact between Sales and Engineering. Clients included Fox Film/Television, TV Guide, and various US newspapers and radio stations.

Dallas, Tx, Us

Mba, Entrepreneur Program

Ba, International Business