Gunther Deckers

Gunther Deckers Email and Phone Number

Freelance Marketing Expert | 15 Years of Cross-Sector Experience | Innovation & Digital Transformation Enthusiast @ GBfoods
Gunther Deckers's Location
Grimbergen, Flemish Region, Belgium, Belgium
Gunther Deckers's Contact Details

Gunther Deckers personal email

n/a
About Gunther Deckers

As a passionate freelance marketer with over 15 years of experience, I have excelled in various sectors such as FMCG, Telco, and Automotive. My keen interest in innovation and digital transformation has enabled me to create sustainable brand value while consistently delivering solid results.I am driven by an entrepreneurial mindset and a strong "can-do" attitude. This enables me to tackle challenges head-on and turn them into opportunities for success. My high degree of critical thinking, creativity, initiative, and analytical skills allow me to develop effective strategies and execute them efficiently.In addition to my diverse professional experience, I am fluent in Dutch, French, and English. This versatility has empowered me to work seamlessly across international markets and build strong relationships with various stakeholders.As a forward-thinking freelancer, I am always eager to explore new ways to enhance brand performance and drive growth. Connect with me to discuss the latest marketing trends, insights, or potential collaborations.

Gunther Deckers's Current Company Details
GBfoods

Gbfoods

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Freelance Marketing Expert | 15 Years of Cross-Sector Experience | Innovation & Digital Transformation Enthusiast
Gunther Deckers Work Experience Details
  • Gbfoods
    Innovation Project Manager A.I.
    Gbfoods Apr 2024 - Present
    Hospitalet De Llobregat, Barcelona, Es
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  • Gbfoods
    Marketing Manager A.I. (Devos & Lemmens)
    Gbfoods Jul 2023 - Mar 2024
    Hospitalet De Llobregat, Barcelona, Es
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  • The Coca-Cola Company
    Sr Brand Manager Eu A.I. - Sparkling Soft Drinks Category (Fanta)
    The Coca-Cola Company Jul 2022 - Jun 2023
    Atlanta, Ga, Us
    Spearheaded deployment of #WhatTheFanta innovation platform across 25+ markets in Europe
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  • The Coca-Cola Company
    Sr Brand Manager Belux A.I. - Front Line Activation
    The Coca-Cola Company Aug 2021 - Aug 2022
    Atlanta, Ga, Us
    Front Line Activation for BELUX market on Coca-Cola (Aug 21-Feb 22) , Fanta/Sprite (Jan 22-May 22) and Fuze Tea (May 22-Aug 22)
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  • Unilever
    Marketing Project Manager A.I. Personal & Beauty Care
    Unilever May 2021 - Aug 2021
    Blackfriars, London, Gb
    • Delivered strategic 3 year plan on Oral Care (Signal, Fluocaril) and Skin Cleansing (Dove,Axe and Sunlight)
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  • Coca-Cola European Partners
    Shopper Activation Manager A.I.
    Coca-Cola European Partners Feb 2021 - May 2021
    Uxbridge, West London, Gb
    • Set-up digital shopper touchpoint strategy to optimize customer engagement and drivesales growth for retail partners• Streamlined yearly palet display plan resulting in reduced costs and improved speed tomarket
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  • Roularta Media Group
    Senior Brand Manager B2C / B2B A.I.
    Roularta Media Group Jun 2020 - Dec 2020
    Roeselare, Be
    • Proposed brand marketing plans of ‘De Zondag’ including transition to digital• Orchestrated Go To Market strategy for 'Mijn Stad,' encompassing branding, socialnetworks, website, and app development to drive user engagement and brand awareness
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  • Hyundai Motor Company
    Marketing Director Belux A.I.
    Hyundai Motor Company Nov 2019 - May 2020
    Seoul, Kr
    • Developed the “Brussels Motor Show” campaign 2020 (ATL/BTL) in 8 weeks focussing on key consumer insights. Result : Hyundai 10.000 questions – 7 answers.• Accelerated digital transformation with post-corona recovery plan
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  • Confiserie Leonidas S.A.
    Global Trade Marketing Manager A.I.
    Confiserie Leonidas S.A. Mar 2018 - Oct 2019
    Anderlecht, B, Be
    • Build first global promotional calendar increasing basket value and store traffic combined with an excellent in-store execution and set-up profitability analysis framework• Developed roadmap for Leonidas Academy (mission, resources, assets, ..)• Crafted go-to-market plan for a new product category covering all elements of marketing mix (R&D, research, packaging, profitability, communication, ...)
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  • Miele
    Marketing Director Belux
    Miele May 2016 - Jan 2018
    Gütersloh, North Rhine-Westphalia, De
    Miele is a German-based manufacturer of high-end domestic appliances. The company was founded in 1899 and has always been a family-owned and run company.• Managed monthly / annual budget targets (top-line, bottomline) including margin & pricing• Crafted a cohesive category vision and strategy for all 8 distinct product groups,implementing brand enhancement initiatives and product activations to surpasspredetermined sales and market share objectives• Launched new products and implemented a winning line-up. Followed-up the performance& channel management and decided on corrective actions to meet objectives• Developed the annual digital plan, measured ROI & KPIs. Ensured execution of digitalmarketing campaigns by orchestrating/using SEO/SEA and eCRM• Develop & implement tool-kits to ensure excellence at POS (product brochures, POSM …)• Led and mentored a team of 13 marketing professionals, including 5 direct reports
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  • Guylian
    Marketing Director
    Guylian Jan 2016 - Apr 2016
    Sint-Niklaas, Oost-Vlaanderen, Be
    Guylian serves chocolate lovers all over the world and is known for their iconic chocolate Sea Shells• Developed e-commerce strategy and defined functional requirements for first European ecommerce platform (B2C)
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  • United Biscuits
    Marketing Manager France-Belgium
    United Biscuits Aug 2010 - Dec 2015
    London, England, Gb
    • Coordinated the annual business planning process, achieved top line, volume, and margintargets while implementing pricing strategies for the current product portfolio and managingSKU rationalization• Analyzed strategic insights on markets and brands in close collaboration with sales andresearch teams• Managed marketing team (7 FTE, 3 Direct Reports); build sustainable marketing capabilitiesthrough training and development
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  • Savencia Fromage & Dairy Benelux
    Group Brand Manager Belux
    Savencia Fromage & Dairy Benelux Mar 2008 - Aug 2010
    Bruxelles, Be
    Bongrain/Savencia focuses on cheese specialties and is active on all continents. Bongrain leads the market for cheese specialties and specialist branded cheeses (CHAUMES, CHAVROUX, PASSENDALE, CAPRICE DES DIEUX, RAMBOL, PATURAIN,...)
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  • Proximus
    Market Manager
    Proximus Feb 2006 - Feb 2008
    Brussels, Be
    Development and management of value propositions for a specific market segment (families with children below 12) with market share, revenue and customer targets.
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  • Philip Morris Benelux
    Brand Group Manager Marlboro
    Philip Morris Benelux Jan 2004 - Feb 2006
    Lausanne, Ch
    Philip Morris, which although operating in a highly controversial industry, remains an exemplary company of highest quality and business standards thus the breeding ground of marketers for world’s top brands
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  • Philip Morris Benelux
    Brand Manager L&M
    Philip Morris Benelux Jan 2002 - Dec 2003
    Lausanne, Ch
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  • Philip Morris Benelux
    Various Marketing Positions
    Philip Morris Benelux Jan 1998 - Dec 2001
    Lausanne, Ch
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  • Aiesec Belgium
    National President
    Aiesec Belgium Jul 1996 - Jul 1997
    Montreal, Quebec, Ca
    View
  • Aiesec Belgium
    National Vice President
    Aiesec Belgium Jul 1995 - Jun 1996
    Montreal, Quebec, Ca
    View

Gunther Deckers Skills

Fmcg Strategy Marketing Strategy Trade Marketing Marketing Management Marketing Market Research Management Marketing Communications Advertising Business Strategy Segmentation Market Planning Business Planning

Gunther Deckers Education Details

  • Vlerick Business School
    Vlerick Business School
    Change Management
  • Karel De Grote-Hogeschool
    Karel De Grote-Hogeschool
    Corporate Management - Marketing
  • Arteveldehogeschool
    Arteveldehogeschool
    Digital Business Transformation 2019-2020

Frequently Asked Questions about Gunther Deckers

What company does Gunther Deckers work for?

Gunther Deckers works for Gbfoods

What is Gunther Deckers's role at the current company?

Gunther Deckers's current role is Freelance Marketing Expert | 15 Years of Cross-Sector Experience | Innovation & Digital Transformation Enthusiast.

What is Gunther Deckers's email address?

Gunther Deckers's email address is gu****@****lvas.be

What schools did Gunther Deckers attend?

Gunther Deckers attended Vlerick Business School, Karel De Grote-Hogeschool, Arteveldehogeschool.

What skills is Gunther Deckers known for?

Gunther Deckers has skills like Fmcg, Strategy, Marketing Strategy, Trade Marketing, Marketing Management, Marketing, Market Research, Management, Marketing Communications, Advertising, Business Strategy, Segmentation.

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