Great marketing is fun. It educates. It entertains. It inspires. Ultimately, great marketing builds a trusted brand, creates pipeline and drives sales. I’ve spent two decades bringing great marketing to life by developing world-class marketing teams, go-to-market strategies, and integrated marketing programs that have resulted in increased brand awareness, pipeline and market share for multiple SaaS products. Specialties: • Development of GTM strategy.• Building, and executing regional or global marketing plans.• Crafting compelling corporate, industry and product messaging.• Industry analyst & media relations spokesperson.• Communicating GTM, metrics & performance to CXO tier.• Team building & management across employees, contractors and agencies.• Delivering articulate, and persuasive presentations to internal and external audiences.• Co-ordinating expenditure, and maintaining a marketing budget.While customer centricity and tech are pivotal to my career, I’ve also become a devoted equality (Bring Women Back to Work, Abilityforce) and sustainability ambassador working closely with impact organisations such as the World Economic Forum, Swiss Economic Forum, UNICEF, GAVI Vaccine alliance and more. More recently I’ve embarked on a journey to invest in and advise B2B tech startups on their exciting journeys and have joined a jury of experts as part of the Swiss Economic Award (Swiss Economic Forum).