Guntram Friede Email & Phone Number

Zürich, Zh, Ch

New York City, New York, Us

Manchester, Uk, Gb

San Francisco, California, Us

New York, Ny, Us

Glattbrugg, Zurich, Ch

Berlin, Berlin, De

Berlin, Berlin, De

Zurich, Zurich, Ch

Austin, Texas, Us

Berlin, Be, De

San Francisco, California, Us

San Francisco, California, Us

In 2017 we decided to build the Swiss Marketing organisation out of the DACH conglomerate, creating a highly efficient local team and subsequently innovating, planning, developing and implementing Salesforce's Marketing and GTM strategy across verticals (industries), Clouds (solutions) and business units in all regions of Switzerland.So what’s happening on our turf at the moment? Swiss companies - including those in the powerhouse industries such as banking, insurance, manufacturing and life science - have a new set of requirements how they connect with their customers, partners and employees. They want to be able to connect at anytime, from anywhere, instantly. In order to master this digital transformation and successfully secure a competitive edge a number of disruptive forces will have to be addressed. Amongst those notably customer centricity, a mobile (work from anywhere) economy, AI, IoT, digital labour and platform business models. Technology is an enabler for our business transformation and Switzerland’s best businesses rely on Salesforce's 360 Customer Success Platform.

San Francisco, California, Us

At Salesforce I discovered my love for Startups, small and medium sized businesses. The Startup DNA is still something we live everyday – although we became a ~50,000 people company in the meantime. The same counts for me as I’ve started to become an angel investor and advisor for a number of startups in the B2B tech space. Leading the Startup and Emerging Small Business Segment for Germany, Austria and Switzerland Marketing involved the following exciting tasks:I defined and executed the go-to-market and the Marketing strategy for Startups and SMBs in Germany, Austria and Switzerland, managing the business case as well as the budget for the Startup and Small & Medium Business segments.We accelerated and improved the quality of our pipeline generation through smart customer centric campaigns, buyer-oriented content and effective online marketing.I represented Salesforce at Startup conferences such as Pioneers, Bits&Pretzels, CeBIT and more owning the relationship to customers, prospects and partners in this exciting environment.I also started as a Salesforce’s spokesperson for German SMBs in public (PR, Social Media, Public Affairs) and developed the content strategy for target audiences in EMEA Central streamlining all internal business processes aligning Marketing, Product Development, Sales, Customer Services and Solution Engineering.

San Francisco, California, Us

Product Marketing at Salesforce is one of a kind. It was and still is all about growth and revenue generation by communicating the capablities, benefits and key differentiators of our innovative, social, mobile, data science, analytics and AI cloud technologies.I was focused on promoting awareness and increasing lead generation through effective corporate, product and industry messaging via multiple outbound channels helping make Salesforce the most relevant, top of mind player in our industry. I pro-actively managed product launch plans, worked closely with corporate marketing teams to ensure effective product launches and consistent local messaging covering all our key constituencies: Customers, Press, Partners, Employees, Analysts and Prospects.

San Francisco, California, Us

San Francisco, California, Us

New York, New York, Us

Munich, Bavaria, De

Berlin, Germany, De

Graz, At

I’m grateful to have been able to define, manage and continuously evolve a strategic CRM road-map for AVL in Europe, driving key improvements and changes in the area of culture, processes, methodologies and technical implementation (system capabilities).My further objectives involved the adaptation and introduction of a new Sales Process: Major Account Sales Strategy & SPIN Selling (by Neil Rackham) and assuring commonality in the core CRM processes across global business units and European affiliates. I was on the road a lot! :)

Graz, At

Ma, Corporate Strategy & Governance

Marketing Strategy

Education record

Driving Profitable Growth, Business Administration And Management, General