Zhe Guo Email & Phone Number

Beijing, China

1. Work with WW marketing & local business team to develop local marketing strategy & marketing plan.2. Based on business objective, prioritize business partners, create co-marketing plan, and make sure the performance of implementation and demand generation.3. Lead software co-marketing, including budget plan and management, activity process management, performance track.4. Enable business partner on Digital Marketing, and improve their Digital Marketing capability.5. Support series of activities on business partner enablement, expansion and recruitment.6. Collaborate with business partner, sales team, supplier, procurement and compliance team to make sure co-marketing effectively execution.

Beijing City, China

1. Work with WW marketing team and local business team to develop local marketing strategy & marketing plan.2. Build thought leadership for IGF and develop compelling POV & related collaterals to expand exposure3. Based on business strategy and priority, develop comprehensive marketing activities plan to engage with potential customers and drive business opportunities.4. Executive marketing plan, track and follow up with measurable KPI.5. Closely work with Partner Sales Manager, develop and executive partner marketing plan6. Increase awareness and drive business opportunities through digital marketing and social marketing.7. Work with PR team to develop IGF overall messaging and external references promotion.8. Develop and create marketing assets, including presentation, infographic, brochure, whitepaper, etc.9. Manage marketing budget and analyze the ROI.10. Closely work together with sales, vendors, procurement and PR team to help achieve business goals

Beijing

1. Analyzed customers’ demands on cloud, market trends and competitors’ strategy;2. Collaborated with sales and technical persons to develop the cloud computing offerings, and managed marketing materials.3. Developed marketing promotion strategy and planning, and ensured the success of implementation;4. Organized key cloud computing campaigns/roadshows/press conference, including prioritize/select cloud solutions, customer invitation, topic selection, demo preparation, and post-event follow up, etc;

1. Compiled market intelligence on companies such as Samsung, Trend Micro, GE, etc.;2. Supported the Launch Event of IBM Great China Cloud Computing Center;3. Compiled market intelligence on Cloud Computing;4, Supported the Idea Factory project between CRL and STTRI of China

1. Conducted survey in the Router and Switch market;2. Tracked the product launches and market strategies of the major market vendors;

Beijing

1. Tracked financial reports of China telecommunication operators and service providers, with analysis on their businesses;2. Researched information on Telco related business, such as Web 2.0, LBS,3D mapping and so on;3. Organized and coordinated the annual international conference What's Web2.0?4. Updated France Telecom intranet newsletters, and translated some documents;

1. Authored a report on The Numbering Resource Management of Foreign Countries*2. Dealt with the application, changing and logout of VAS operation certification;3. Contacted a host of service provider companies in the 2006 annual inspection of VAS;4. Analyzed data with EXCEL software;

1. Compiled and analyzed historical data on users and revenue to forecast the development in the next four years;2. Authored the report of Forecasting for Business;

1. Searched information about foreign business model on online games, then analyzed them;2. Wrote the report of The Business Model Research about China Online Games;

School; Masters, Economics And Management

Bachelors, Information Management And Information System