🔍 Focus: Elevating Digital Dimensions & Enhancing Omni-Channel Customer Experiences🚀 Key Responsibilities:- Spearheading the development and implementation of the company’s digital vision, ensuring a superior and seamless omni-channel customer experience to bolster Doff Estates’s growth strategy.- Meticulously curating world-class experiences across every customer touchpoint by envisioning and realizing the entirety of their journey, digitally. 🤝 Strategic Partnerships:- Collaborating closely with CXOs and senior executive peers, contributing to the formulation and execution of the company’s strategic direction.- Nurturing strategic partnerships that accentuate the brand’s digital footprint and customer engagement.👥 Leadership:- Establishing and leading a proficient digital organization, ensuring alignment with the unique needs of Doff's customers, employees, and shareholders.💼 Role Encompasses:- Shaping and delivering the overarching digital strategy in accordance with the company’s growth trajectory.- Engaging in continuous innovation to drive enhanced digital customer experiences.- Ensuring the digital strategy proliferates through every aspect of the customer journey, optimizing each touchpoint for maximum engagement and conversion.📊 Data-Driven Strategy:- Harnessing data and analytics to drive digital innovation, understanding customer behavior, and anticipating future trends.- Implementing data-driven strategies that align with organizational objectives and enhance customer experience across all digital platforms.🔄 End-to-End Digital Transformation:- Enabling and facilitating a comprehensive digital transformation that not only serves but anticipates the demands of customers, ensuring they are met with unrivaled digital experiences at every interaction.- Ensuring that digital strategies and technologies are consistently evolved to meet the ever-changing needs of customers and the business landscape.

- Client Acquisition: Developed and pitched tailored digital strategies and media plans to prospective clients, aligning with their requirements and budgets. - Client Growth: Formulated and implemented strategic growth initiatives for existing clients, ensuring alignment with their broader objectives. - Team Leadership: Managed and led a team of senior executives and associates, ensuring timely and quality delivery of planned deliverables. - Collaborative Execution: Worked integrally with content writers and client-servicing teams, ensuring seamless project execution.- Revenue Enhancement: Identified and upsold new marketing avenues to clients, facilitating additional revenue streams for Ideate Labs. - Client Reporting: Delivered insightful monthly/quarterly/half-yearly reports to clients, ensuring transparency and fostering ongoing relationships.Efficiently bridging client requirements with innovative digital solutions, my role at Ideate Labs encompassed steering strategic initiatives, nurturing client relationships, and leading a proficient team towards executing compelling digital strategies.

Responsibilities:- Orchestrated comprehensive digital marketing, spanning SEO, database marketing, social media, and paid campaigns.- Implemented and integrated tracking codes via Google Tag Manager, ensuring coherent functionality with Google Ads, Analytics, and CRM.- Analyzed and reported on the performance of digital marketing campaigns, ensuring alignment with ROI and KPI goals.- Strategically planned and executed Product Listing Ads for the organization's e-commerce vertical.- Identified and leveraged marketing trends and insights, optimizing both spend and performance accordingly.- Pioneered and implemented creative growth strategies through team brainstorming sessions.- Coordinated and assessed A/B testing for campaigns and collaborated on landing page creation and user experience optimization.- Engaged in fruitful collaborations with internal teams, agencies, and other vendors.Key Stats:- Generated 40M GMV with a 3.5M Ad spend.- Achieved a 55% reduction in Cost per Acquisition within 8 months (INR 850 to INR 380).- Enhanced Conversion Rate from 0.09% to 4.6% and improved CTR from 2.49% to 9.39%.- Surpassed targets, achieving 0.5M unique website visitors monthly.- Built and engaged a social media following of 600K+ on Instagram and 545K on Facebook.- Garnered 0.7M post engagements on Facebook within a month.Fusing strategic digital marketing practices with data-driven decision-making, I've led teams and campaigns to significantly enhance digital presence, conversion rates, and overall digital marketing performance.

Responsibilities:- Conducted comprehensive audits of digital assets, established budgeting protocols, and generated detailed reports, with a keen focus on defining and segregating target audiences.- Spearheaded online marketing activities, with goals principally tethered to lead generation via strategic Google Ads and LinkedIn campaigns, utilizing tools such as Instapage and Canva.- Executed focused Social Media Marketing strategies, predominantly on LinkedIn, by connecting and engaging with thought leaders within the L&D community.- Managed online press releases, product listings, and Google My Business optimization, among other related tasks.In my role, I seamlessly merged tactical digital strategies with practical execution, concentrating not only on amplifying online visibility but also on nurturing connections and engagements within key professional communities, ensuring a coherent and impactful digital presence.

• I've worked here on a few residential projects by some prestigious builders, efforts narrowed mostly towards organic search, following the best practices and adhering to search engine guidelines. Prestige, Salarpuria, Sobha (to name a few) have partnered with us for their marketing needs and carrying out lead generation activities.• I've a core expertise in on-page and off-page optimisation of websites. There are multiple keywords for which I've helped my organisation getting top ranks, which in turn generated ample number of leads.

Responsibilities:Handling various client projects - • Content Development and Content Curation• Search Engine Optimization(On-page, Off-page and Technical)• Social Media Marketing on various social media channels• Analysing websites using various tools• Running ad campaigns as per the requirements