Sayantani Gupta Email and Phone Number
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A seasoned business leader who enjoys creating & leading high-impact strategic initiatives, my work has spanned across consumer marketing, sales, product & business development, category & channel management in the telecom, OTT and PayTV industries I have led large, diverse teams & been responsible for business deliverables of top-line revenue and market share growth, throughout my career.As a strategic executionist, my most satisfying achievements have been those where I have led strategic projects that involve change management enabled through consumer and data-led insights, cross functional workings, and strong go-to-market strategies.I have handled businesses in their mature stage as well as category creation and growth phase. In my current role, I lead Tata Play’s Marketing and Analytics for both its PayTV business and the newly launched Tata Play Binge, OTT business.
Tata Play Ltd
View- Website:
- tataplay.com
- Employees:
- 5644
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Senior Vice President And Head - Marketing And AnalyticsTata Play LtdMumbai, Mh, In
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Senior Vice President & Head - Marketing & AnalyticsTata Play Ltd Apr 2023 - PresentMumbai, Mumbai, InAs part of the Greater Leadership team of Tata Play, I lead Marketing and Analytics for the organisation, for both its PayTV and Tata Play Binge (OTT) business.Have incorporated analytics, AI-ML and data science into marketing strategy in order to boost profitability. Currently working on GenAI projects to take customer value management to the next level.
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Senior Vice President - MarketingTata Play Ltd Aug 2017 - Apr 2023Mumbai, Mumbai, InAs the Head of the Marketing team, my role encompasses diverse ends of the spectrum - drive monetization opportunities of the mature Pay TV business and grow Tata Play's latest portfolio in the OTT category. I am responsible for Subscriber P&L, top line revenue, data led customer lifecycle management and driving Tata Play’s OTT and Digital initiatives in the form of its Tata Play Mobile App and Tata Play Binge, India's first aggregator video streaming subscription OTT App.
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General Manager - Consumer Marketing, Urban Mass SegmentVodafone India Ltd May 2016 - Jul 2017The Consumer segment way of working was a new approach within Vodafone. As the Head of the Urban Mass segment, I was responsible for setting up the team and laying down the strategy and opportunities for the segment. This National role gave me an opportunity to bring to life various facets of the insight-led segment proposition through extended consumer research and amalgamating it with well rounded 'go-to-market' strategy through extensive leadership interaction & stakeholder management
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Head - Zonal OperationsVodafone India Ltd Jan 2015 - Apr 2016After 15 years of work experience, I took a strategic career shift from marketing and category management to sales and general management. As the head of the zone, I was responsible for zonal operations of the largest zone in Mumbai, with an annual revenue turnover of Rs.9.6 bn, leading a team of 50 On-roll and 350+ associate team members.This role gave me the experience of managing a Business Unit and its P&L which included Sales & Distribution, Retail, SME, Customer Service, Credit & collections, and Network planning.
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Deputy General Manager - Business Development, Vodafone, MumbaiVodafone India Ltd Mar 2011 - Dec 2014Lead and manage a 19 member product team. Responsible for driving profitable revenue growth and targets through understanding customer needs backed by data analytics, go to market strategy, and product/customer life cycle management. This entails formulating the customer acquisition strategy, data strategy, revenue enhancement, and customer lifecycle management strategy for the circle.Experience of handling Category Development areas like Data and 3G, Matured businesses like the Voice and SMS category which are in the advanced product and customer lifecycle as well as launching of New Categories like mobile banking solution of m-pesa.
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Customer Value & Lifecycle MangementVodafone India Ltd Jan 2006 - Mar 2011Handled various roles of customer lifecycle management, key amongst them being revenue management and retention of the customer base. Developed programs, product and pricing strategies for delivering the key objectives for the company.The tenure started with customer lifecycle management of only the Prepaid base of Mumbai. Graduated to handling the entire 5mn Postpaid and Prepaid customer base management. Responsible for the usage enhancement and retention thereby delivering revenue growth.
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Brand ManagerVodafone India Ltd Aug 2004 - Jan 2006Joined Vodafone as part of the brand team to handle on-ground activation programs and event for the Mumbai circle. Responsible for on-ground activation programs and experiential marketing of various value added service. Also involved in brand engagement programs like college associations and sponsorship, high net worth customer base engagement programs.
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Brand CommunicationOgilvy & Mather India Nov 2001 - Aug 2004Communication and advertising develoment for brands like Orange in Mumbai, Launch of Hutch in Mumbai, Parle biscuits
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Brand Communication - Client ServicingEnterprise Nexus Jun 2000 - Nov 2001Brand communication and development of advertising for various brands of Emami and VST (Charms) cigarettes.
Sayantani Gupta Skills
Sayantani Gupta Education Details
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London Business SchoolDigital Communication And Media/Multimedia -
InseadCertificate In Business Acumen
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Mudra Institute Of Communications, AhmedabadGeneral
Frequently Asked Questions about Sayantani Gupta
What company does Sayantani Gupta work for?
Sayantani Gupta works for Tata Play Ltd
What is Sayantani Gupta's role at the current company?
Sayantani Gupta's current role is Senior Vice President and Head - Marketing and Analytics.
What is Sayantani Gupta's email address?
Sayantani Gupta's email address is sa****@****ail.com
What schools did Sayantani Gupta attend?
Sayantani Gupta attended London Business School, Insead, Mudra Institute Of Communications, Ahmedabad.
What are some of Sayantani Gupta's interests?
Sayantani Gupta has interest in When Not Travelling Or Working, Food Habits And Day To Day Life, Travel And History, Tradition, History.
What skills is Sayantani Gupta known for?
Sayantani Gupta has skills like Business Development, Team Management, General Management, Telecommunications, Strategy, Sales Operations, Channel Relationship Management, Crm, Revenue Cycle Management, Customer Lifecycle Management, Brand Development, Management.
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