Divya Gupta Email & Phone Number

I joined Envirocon, an HVAC service and construction small business, to drive growth, innovation, and modernization across all facets of the business. I am spearheading initiatives to scale the business and propel it into the future focusing on integrating new technologies to streamline internal processes, enhance productivity, and optimize customer.

New York, NY, US

• Head of the Online Digital Innovation team:
• Defined strategic innovation focus areas and translated them into actionable projects, aligning with Corporate and Online strategies, and socialized to executive leadership.
• Oversaw several successful proof-of-concepts and launches: Gen AI content creation, image & voice based search, personalized virtual makeup try on & tutorials, real-time social commerce, and natural language chatbots.
• Aligned business goals with product features and defined MVPs to ensure speed to market for prototypes and pilots, including in-store tablet apps, mobile apps, and mobile payment solutions.
• Built and fostered external vendor partner relationships by building an Open Innovation program.

New York, NY, US

• Led cross-functional teams to develop AR activations across the company’s largest brand sites (Estée Lauder, Clinique, MAC, Bobbi Brown, and more) in all global markets, directly increasing conversion and AOV.
• Aligned business goals with product features and defined requirements to ensure speed to market for prototypes and pilots, including in-store tablet apps, mobile apps, and mobile payment solutions.
• Defined KPIs, analyzed results and ROI, and identified areas of opportunity and improvement for each initiative of the team.
• Evaluated past programs, consumer, competitive, and industry insights to advise on enhancements for future campaigns.

• Clients: General Mills - Cheerios, Total, Pillsbury, Yoplait
• Oversaw digital projects across numerous General Mills brands including Cheerios, Total, Pillsbury, and Yoplait from initial strategy and concept through to execution and ongoing maintenance.
• Managed vendors and partner agencies, including multicultural, for the production of online and mobile gaming, flash and rich media banner development, microsite, video editing, and photoshoots.
• Led account, creative, technology, and QA teams on the Yoplait.com redesign to simplify escalation, risk, and contingency plans.
• Streamlined internal process and developed solutions to align campaign launches with product launches.
• Reviewed creative to ensure brand, channel, and campaign objectives were met.

Cincinnati, Ohio, US

• Clients: Bank of America, New Business
• Successfully developed campaign specific strategies and assisted in redefining the overall Digital Out-of-Home strategy for Bank of America.
• Refined internal process from project engagement to completion and implemented across the Bank of America account team. Included new scoping and creative development processes.
• Developed and reviewed budgets, schedules, and SOWs to ensure accuracy and process consistency across all projects within the channel.
• Proactively managed daily financial operations, forecasts and gross margins across all DOOH projects, totaling over $7 million.

Boston, Massachusetts, US

• Clients: American Express, Nike, Samsung
• Managed online campaigns from product positioning to concepting and production for Samsung.
• Owned individual project finances, including forecasting, invoicing, and SOW creation, and closely involved in the financial reporting of all Samsung projects with total budgets of over $6 million.
• Trained Samsung project management team in using standard tools and templates to work more efficiently, focusing on the Quality Assurance process.
• Developed detailed work plans, work flows, and engagement models, as well as client-friendly versions for the pilot programs, created to organize Nike’s existing email databases.