I joined Envirocon, an HVAC service and construction small business, to drive growth, innovation, and modernization across all facets of the business. I am spearheading initiatives to scale the business and propel it into the future focusing on integrating new technologies to streamline internal processes, enhance productivity, and optimize customer communications.

Head of the Online Digital Innovation team:• Defined strategic innovation focus areas and translated them into actionable projects, aligning with Corporate and Online strategies, and socialized to executive leadership.• Oversaw several successful proof-of-concepts and launches: Gen AI content creation, image & voice based search, personalized virtual makeup try on & tutorials, real-time social commerce, and natural language chatbots, relying on AR, AI, and machine learning technologies.• Aligned business goals with product features and defined MVPs to ensure speed to market for prototypes and pilots, including in-store tablet apps, mobile apps, and mobile payment solutions.• Built and fostered external vendor partner relationships by building an Open Innovation program.

• Led cross-functional teams to develop AR activations across the company’s largest brand sites (Estée Lauder, Clinique, MAC, Bobbi Brown, and more) in all global markets, directly increasing conversion and AOV.• Aligned business goals with product features and defined requirements to ensure speed to market for prototypes and pilots, including in-store tablet apps, mobile apps, and mobile payment solutions.• Defined KPIs, analyzed results and ROI, and identified areas of opportunity and improvement for each initiative of the team.• Evaluated past programs, consumer, competitive, and industry insights to advise on enhancements for future campaigns.

Clients: General Mills - Cheerios, Total, Pillsbury, Yoplait• Oversaw digital projects across numerous General Mills brands including Cheerios, Total, Pillsbury, and Yoplait from initial strategy and concept through to execution and ongoing maintenance. • Managed vendors and partner agencies, including multicultural, for the production of online and mobile gaming, flash and rich media banner development, microsite, video editing, and photoshoots. • Led account, creative, technology, and QA teams on the Yoplait.com redesign to simplify escalation, risk, and contingency plans.• Streamlined internal process and developed solutions to align campaign launches with product launches. • Reviewed creative to ensure brand, channel, and campaign objectives were met.

Clients: Bank of America, New Business• Successfully developed campaign specific strategies and assisted in redefining the overall Digital Out-of-Home strategy for Bank of America. • Refined internal process from project engagement to completion and implemented across the Bank of America account team. Included new scoping and creative development processes. • Developed and reviewed budgets, schedules, and SOWs to ensure accuracy and process consistency across all projects within the channel. • Proactively managed daily financial operations, forecasts and gross margins across all DOOH projects, totaling over $7 million.

Clients: American Express, Nike, Samsung• Managed online campaigns from product positioning to concepting and production for Samsung. • Owned individual project finances, including forecasting, invoicing, and SOW creation, and closely involved in the financial reporting of all Samsung projects with total budgets of over $6 million. • Trained Samsung project management team in using standard tools and templates to work more efficiently, focusing on the Quality Assurance process. • Developed detailed work plans, work flows, and engagement models, as well as client-friendly versions for the pilot programs, created to organize Nike’s existing email databases.