Revitalized the Lead Generation strategy for products based on user engagement.● Cultivate relationships and collaborate regularly across internal functions including closecollaboration with Research, Customer Service, Lead Generation and Strategy & Operations.● Develop highly customized and strategic lead nurturing plans for all high revenue leads● Monitor and analyze lead behavior to understand how our inbound marketing activity turns leadsinto customers, their buyers journey and continually refine the process to convert customers● Responsible for achieving customer engagement KPIs including leads● Generate revenue by converting leads into the company’s paid subscribers● Develops an account strategy to generate quality leads in order to meet the sales target for theteam, in partnership with various channels like Google & FB. Accountable for the execution ofstrategy and achievement of KPIs● Owns and manages the lead generation strategy and plans key campaign efficiencies.● Building strong relationships with clients at all levels to have a deeper understanding of theirinvestment theme and develop campaigns accordingly to get optimum results through biddablemedia..● Track latest development in the sectors and companies under coverage● Preparing hands-on daily reports by collating marketing channels and in-house research products tosummarize information for team and clients.

Cost Management: Optimize spend towards products which will help meet business goals.● Plan, create, and manage PPC campaigns across a variety of channels.● Keyword research and management to optimize bids (add PPC keywords and negativekeywords).● Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.Perform daily account management of PPC campaigns (review expensive under-performingkeywords and ensure PPC campaigns do not exceed weekly and monthly ad spend budget,maintain quality score, impression share and other important metrics).● Account structure: campaign creation, ad creation, providing consultants in big strategies,working on tracking and reporting, budget efficiency and spend control for ads created. Keywordtactics.● Competitive metrics among peer-set.● ROI tracking/measurement.● Coordinate with creative agencies and advertisers on campaign briefs, data and insights, projectmanage the delivery.● Working mainly in areas of promotions or marketing or business development.● Monitor, evaluate, and present the performance of campaigns by generating weekly and monthlyperformance reports to clients analyzing trends, goals, opportunities, and other performanceindicators.● Stay on top of search engine and PPC industry trends.

Ensure high levels of customer satisfaction through excellent sales service● Assess customers needs and provide assistance and information on product features● Welcome customers to the store and answer their queries● Follow and achieve department’s sales goals on a monthly, quarterly and yearly basis● “Go the extra mile” to drive sales