Senior Category Manager
Current- Complete PLM product lifecycle management including category study, current trends, productdevelopment, procurement and driving availability, packaging, pricing, promotion, liquidationCategory rationalization and consolidation - assortment, range, SKU planning basis current trends andcompetition benchmarkingEvaluating and implementing new trends, OTB, sales, markdowns and seasonal strategiesPlanning of monthly regular and big day’s promotion along with team to boost sales safeguardingmarginsAbility to cross merchandise appliances with other categoriesWorking closely with branding agency for packaging developmentIn store product display guidelinesPositioning the right product at the right place for the customersDeep and clear understanding of the Target Group of a Value Retail Chain.- Inventory & Revenue ManagementPlanning, buying and allocation of the products.Analyzing and identifying best sellers, slow movers and dead stockMaintaining allowed STR at stores and responsible for improving Inventory Turns of the categoryManaging P&L of the categoryManaging proper mix of top line and bottom line to ensure achievement of targeted revenue andmargins- Vendor ManagementOEM identification and Vendor Short-listing basis plant inspection, production processes and quality control measures, commercial and after sales analysisCost negotiationQuarterly analysis of store Merchandise Category Performance vs. Vendors- Business and Market IntelligenceTime to time Competition benchmarking and market visitsAnalyzing current trends, product preference, basis insights from research reports from concernagencies- After Sales Service ManagementWorking closely with team handling after sales service partners, call centre partners ensuring good quality After-sales services to Customers- Training and DevelopmentManaging, training and supervising team members ensuring better performance every timeProduct training
