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Reena Gupta is listed as || Strategic Category Orchestrator || Private Label Visionary || Product Development Maestro || Product Lifecycle Navigator || Vendor Relations Virtuoso || Data Analyst Evangelist || at Vishal Mega Mart (Airplaza Retail Holdings Private Limited), based in Gurugram, Haryana, India. AeroLeads shows a matched LinkedIn profile for Reena Gupta.
Reena Gupta previously worked as Senior Category Manager at Vishal Mega Mart (Airplaza Retail Holdings Private Limited) and Category Manager - Appliances at Vishal Mega Mart (Airplaza Retail Holdings Private Limited). Reena Gupta holds Post Graduate Certification In Product Management, Product Management from Indian Institute Of Management, Indore.
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I have built a distinguished career in category management, product development, product lifecycle management, and private brand development, consistently driving growth through strategic vendor partnerships, inventory optimisation and revenue management.I’ve had the opportunity to establish private brands from the ground up, working with the mission of making “Aspirations affordable for our customers." This journey has been marked by the successful launch of key products, strategically curated assortments, and a balanced mix of high-performing top lines and essential bottom lines.By bringing national brands on board and focusing on expanding private label offerings, I’ve added credibility to the business while ensuring customers receive equivalent or superior products at competitive prices. My focus on vendor management includes sourcing quality suppliers from both domestic and international markets, and I’ve been an active participant in global trade fairs to keep us ahead of industry trends.Staying competitive requires constant benchmarking and maintaining a pulse on market shifts. I’ve partnered with market research firms to deeply understand product categories, identify high-potential items, and tailor offerings based on geographic demographics. This ensures we're delivering the right product at the right place at the right time.With a strong analytical mindset, I rely heavily on data to guide decision-making, ensuring that insights are always at the forefront of strategy. My journey so far has been a blend of excitement, challenges, and continuous learning. I look forward to more opportunities to grow as a professional, with the belief that the sky is the limit!
Listed skills include Competitive Analysis, Team Management, Market Research, Retail, and 41 others.
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Gurugram
- Complete PLM product lifecycle management including category study, current trends, productdevelopment, procurement and driving availability, packaging, pricing, promotion, liquidationCategory rationalization and consolidation - assortment, range, SKU planning basis current trends andcompetition benchmarkingEvaluating and implementing new trends, OTB.
Gurgaon, Haryana, India
Gurgaon, India
China Imports – Canton visits, Product selection, price benchmarking, factory visitsPrivate Label Development – Category and range to be targeted, market research, manufacturer identification, product development, assisting branding agency in packaging and manual development, procurement, vendor management and planning launch promotions, identifying EOL.
Gurgaon, India
- Refurbishment of the existing 120 stores- Retail In-store Fixture & Signage Solutions - introduced Flipcharts (POSM)- Automated Price Signage Printing Solution- New Store Launch Activation, launched 30 New Stores in a year Budgeting & Campaign Planning Launch Promotion Planning Production & Distribution of marketing collateral
New Delhi Area, India
formerly owned 180 stores PAN INDIA, Vishal Mega Mart; Research & Development1. Product development in Kids wear, household, Toys & games.* Adding new products to the category2. Market Research* Competitor analysis, price benchmarking,etc3. New Vendor search, vendor management, Vendor Meet4. Follow up on stock at DC and store, floor pending at DC
Brief Description:* Primary data collection through questionnaires taking Delhi NCR as the target population focusing to thekey electronic markets like Nehru place market, etc.* Analyzing the data collected with the help of SPSS software and presenting in the form of charts andfigures.* It was to analyze the sale of broadband connections relative to the.
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Reena Gupta works for Vishal Mega Mart (Airplaza Retail Holdings Private Limited).
Reena Gupta is listed as || Strategic Category Orchestrator || Private Label Visionary || Product Development Maestro || Product Lifecycle Navigator || Vendor Relations Virtuoso || Data Analyst Evangelist || at Vishal Mega Mart (Airplaza Retail Holdings Private Limited).
Reena Gupta is based in Gurugram, Haryana, India while working with Vishal Mega Mart (Airplaza Retail Holdings Private Limited).
Reena Gupta has worked for Vishal Mega Mart (Airplaza Retail Holdings Private Limited), Tpg Wholesale Private Limited., Vishal Retail Limited, and Tata Communications Internet Services Ltd..
You can use AeroLeads to view verified contact signals for Reena Gupta at Vishal Mega Mart (Airplaza Retail Holdings Private Limited), including work email, phone, and LinkedIn data when available.
Reena Gupta holds Post Graduate Certification In Product Management, Product Management from Indian Institute Of Management, Indore.
Reena Gupta is listed with skills including Competitive Analysis, Team Management, Market Research, Retail, Management, Negotiation, Vendor Management, and Marketing Strategy.
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