• Oversaw the development and establishment of the marketing analytics function for the organization from inception while driving data-driven insights, developing targeting strategies, increasing ROI, and cultivating cross-departmental collaboration.• Provide supervision and leadership to a team of data analysts across various key duties and activities to ensure success, as well as enhancing and optimizing their performance to achieve successful outcomes and continuous improvement.• Operate with a strong and ongoing focus on administering and supporting data-driven decision-making across the Marketing Dept, leading to improved strategic insights, informed decision-making, and impactful marketing campaigns.• Lead the effective implementation of and carry out the administration of reporting and analysis systems, including developing dashboards and establishing performance metrics.• Carry out the establishment of SLAs with Sales on MQL follow up, instituting improvements in speed to lead. • Effectively establish and maintain Service Level Agreements (SLAs) with Sales for MQL follow-up while instituting significant improvements in speed to lead and fostering collaboration between Marketing and Sales teams, leading to accelerated lead conversion and increased revenue generation.• Spearhead the creation, development, and maintenance of .dbt models to support and meet Marketing’s data needs.• Orchestrated all elements of the effective implementation of Bizible to allow for multi-touch attribution, enabling comprehensive analysis of marketing touchpoints to allow for a deeper understanding of campaign effectiveness, optimized resource allocation, and improved ROI measurement.• Furnished assistance and support to the annual target setting process for OKRs and perform the alignment of organizational objectives with key stakeholders and departments to drive strategic growth and measurable outcomes.

• Carried out the definition of the roadmap for the Marketing Analytics team to place an emphasis on industry standard KPIs and steer the team toward a quarter-over-quarter focus on optimization across different marketing channels.• Served in an integral role by leading the introduction of automation to replace the manual manipulation of Excel data.• Pioneered a wide variety of key integration efforts between Salesforce.org and Salesforce.com’s Analytics.• Led the establishment of and administered in-depth monthly, quarterly, and annual business reviews to highlight positive initiatives and opportunities for improvement.• Undertook and completed a wide range of cross-functional “Big Bet” projects from inception to completion.• Achieved success in executing the website redesign, driving an increase in social presence, and administering data governance.• Spearheaded the development and implementation of strategic plans with a focus on business requirements and KPIs.• Conducted the evaluation and analysis of large volumes of data to acquire meaningful insights to achieve maximum success.• Closely collaborated with cross-functional teams to identify and capitalize on business opportunities and assess market trends.

• Supervised and directed the operations of a team of 3 analysts in administering product and marketing analytics.• Presided over and monitored critical objectives and OKRs and guaranteed that all projects were completed on-time and to scope.• Furnished assistance and support in shaping the team’s roadmap to allow the team to scale, as well as identifying new technologies for the team and training and mentoring younger members.• Administered and supported the definition of data-related projects to effectively address and meet future needs.• Performed the collection, integration, and administration of data from various sources while generating valuable insights.• Functioned as a liaison between the business and technical teams to guarantee insights were in alignment with strategic goals.

• Operated in a pivotal capacity by leading the creation and development of SharePoint dashboards through employment of expertise.• Placed a strong emphasis on supporting and meeting the Marketing team’s data needs with Tableau Dashboards and SQL Server.• Charted the creation and preparation of reports to track and assess the impact of SEO, SEM, and CRM campaigns and demand generation efforts.• Carried out the creation and development of stored procedures on SQL Server to feed Tableau Dashboards.• Closely collaborated and communicated with Data Engineering personnel in the development of new fields in Salesforce for reporting purposes.

• Oversaw the creation and development of Tableau Dashboards and Plex Dashboards as part of assigned duties.• Led the creation and preparation of in-depth reports on key performance indicators for Google’s Cloud Platform.• Charged with generating and preparing weekly internal reports to provide information to Product Managers and Executives.• Performed the administration, manipulation, and cleansing of data through effective employment of expertise.

• Dispensed support to multiple data quality initiatives to fill data gaps for hundreds of projects in an effective manner.• Performed SQL Server 2008 R2 scripting, created reports using SSRS 2005, and administered query optimization.• Tasked with acting as the department representative and actively engaging in Internal Software Development meetings.• Administered quality assurance on SunEdison-developed SAS products and performed data quality checks for KPIs for key reporting metrics.

• Responsible for multiple data quality initiatives to fill data gaps for hundreds of projects. Filled data gaps for over 500 projects.• Experience using linked servers, views, and procedures• SQL Server 2008 R2 scripting• Developed reports using SSRS 2005(SQL Server Reporting Services)• Responsible for improving and modifying existing queries, in order to increase efficiency.• Department representative in Internal Software Development meetings• Responsible for creating energy estimates using PVSyst.• Gained Knowledge about key software systems and the software lifecycle• Maximo IBM data loads.• Gained knowledge of how to perform estimates for Solar Production