Shiva Gupta Email & Phone Number

Copenhagen, DK

Responsible for analytics and performance management of 3 immunology assets across osteoporosis, rheumatology and dermatology specialities.

Brussels Region, Belgium

Responsible for G2M analytics and performance management of Cimzia, Evenity and Bimzelx Rheumatology across EU-22

Smyrna, Georgia, United States

Promoted within same tole and is responsible for creating and executing brand strategy and marketing for a medical benefit asset and deliver double digit growth across US market.

Smyrna, Georgia, United States

Promoted and is responsible for creating and executing brand strategy and marketing for a medical benefit asset and deliver double digit growth across US market.

Smyrna, Georgia

Responsible for executing marketing and field force training plans for a 80 people sales force. Created campaign and marketing assets to convey differentiated brand story in a crowded rheumatology market.

Atlanta, Georgia

Responsible for designing best in class patient hub program in Rheumatology and Dermatology from start to finish. Creation of value story towards patients and HCP to help patient start on treatment as soon as possible.

Fort Worth, TX

• Designed, performed and presented root cause analysis for change in brand’s sales using prescription sales, pricing and ad spend data that helped product managers and sales team to re-strategize and build 2011.
• Presented key market analysis and actionable insights to senior management and other stakeholders by analyzing and interpreting both primary and secondary data that enabled team to accordingly alter marketing tactics.
• Developed and prepared weekly, monthly and quarterly management reporting packages, focusing on sales and a medical prescription (Rx) results and performance to forecast competitive trends of key markets

• Synthesized and evaluated market research to profile and size $200MM potential opportunities; presented cost-benefit analysis to new product development team to recommend right prospect for $10MM investment
• Designed, administered and summarized discussion guides and surveys to test new product idea that gave team 120 responses and served as a critical input in product development decision analysis
• Developed and presented market projections with financial forecasts to assess the feasibility of various in-licensing opportunities that helped business development team to make decision about each opportunity
• Analyzed clinical data, sales trends, and local managed care coverage to identify and communicate potential pricing options for new biologic

• Designed marketing material and created plan for engaging corporate clients for spring 2010 projects
• Created excel based statistical model to identify leading indicators of shift in demand for $700M commercial rotorcraft market for leading helicopter manufacturer; analyzed large volume of data from industry sources

- Founder and President of MBA Healthcare Club- Nominated for "America's Who's Who" award- Inducted as Beta Gamma Sigma member- Neeley and Associates Principal Consultant- Director of Professional Development - National Women in MBA Association- New Student Relationship Officer - MBA Association- On Dean's Honor List Fall 2009

• Led 3-person team to create patient education programming for a leading multi-specialty hospitals resulting in incremental annual revenue of $200K
• Analyzed viewer response data to propose programming ideas to potential pharmaceutical companies and hospitals resulting in incremental revenue of $150K

• Steered cross-geography team to analyze market need and financial viability of a $35M dental college project and presented findings to executive management
• Negotiated multiple contracts worth $5M for purchasing medical equipment for leading 200+ bed hospital that resulted in 20% saving for client
• Shrunk project planning time 50% by developing comprehensive database of hospital equipment and its suppliers
• Audited current medical equipment inventory worth $25M of a 350 bed super specialty hospital which helped client to upgrade hospital to the latest technology and address patients and staff needs.

Streamlined the inventory processing and entry system by designing complex user friendly computer software program Joined forces with teams across departments to develop standards for technical and commercial comparison of medical equipment purchasing

Mba, Marketing- Brand And Product Management

Activities and Societies: Founder and President of MBA Healthcare Club Director of Professional Development NAWMBA New student relations.

B.S., Biomedical Engineering

Activities and Societies: Ranked among top 5% students at state level to secure admission to top ranked engineering program Runner-up in.