ー Team Leadership & Data Architecture: Led a team of 4 experts, overseeing company-wide data and analytics architecture.ー Integrated Analytics Strategy: Created a unified analytics environment, aligning business and product analytics for a more impactful strategy.ー Strategic Collaboration: Collaborated with senior leadership to establish performance benchmarks and streamlined measurement processes.ー Executive Insights: Delivered high-impact analyses to C-suite executives, providing strategic insights for complex business challenges.ー Comprehensive Business Review: Developed a weekly and monthly report analyzing the company's health, featuring qualitative insights and visualizations for C-suite executive decisions, such as effectiveness of marketing spend, net interest margin and profitability of Earnest products, and gaps and opportunities in our product funnels.ー Cross-Functional Partnerships: Collaborated with data science, engineering, and marketing teams, optimizing data models and solutions for enhanced outcomes.ー Tool Integration & Protocols: Led tool integration strategies, implementing KubeFlow and Retool, and established protocols that improved accuracy, efficiency, governance, and observability.ー DBT Lineage & Training Success: Launched DBT Lineage website, yielding cost savings through efficient data transformations. Spearheaded a quarterly training initiative empowering employees with new skills and self-sourcing capabilities.

ー Team Leadership & Impact: Led a dynamic team of 4 analysts in Retail Banking, driving data insights for business growth. Engaged senior leadership through adept project planning, clear communication, and persuasive presentations.ー KPI Design & Dashboard Mastery: Designed effective Retail Banking KPIs, harnessing Tableau for swift performance assessment and informed decision-making. ー Scorecard Innovation: Co-developed the Scorecard, ranking hierarchy levels based on KPIs and time dimensions, enhancing visibility and performance across the organization.ー Customer Insights & Sales Strategy: Spearheaded a progressive dashboard tracking customer relationships and product-driven sales frequency, optimizing sales strategies and deepening customer insights.ー Agile Reporting & Thought Leadership: Responded to critical needs with ad-hoc reports, including banker productivity and COVID suite. Pioneered Tableau reporting suite, aligning KPI tracking and data standardization.ー Database Optimization: Restructured SQL database, leveraging Business Banking insights for dedicated staging, production, and reporting environments, streamlining data and amplifying reporting capabilities.ー Top Performer Award: Santander Top Performer Award recipient 2 years in a row (2018, 2019)

ー Data Leadership & Impact: Spearheaded Business Banking's reporting, leveraging advanced data analysis for impactful insights driving business success.ー Incentive Reporting: Created, presented, and maintained banker incentive reports, ensuring precise compensation on quarterly and semi-annual cycles.ー Strategic Analysis & Visualization: Generated vital bank-wide ad-hoc reports on key KPIs. Crafted monthly trend analyses and executive dashboards to guide strategic decisions.ー Data Transformation & Innovation: Revitalized business banking's database with automated data feeds, fueling rapid development. Transitioned from Excel to Tableau, elevating visualizations for better management understanding.ー Unified Reporting Infrastructure: Directed unification of diverse data sources into a dynamic SQL database, enabling real-time, accurate insights. Showcased impactful Tableau reporting at Business Banking Summit. Led interviews and set technical standards for recruitment.

ー Channel Marketing Collaboration: Supported diverse Dassault Systèmes brands in channel marketing efforts, steering strategic revenue insights and $6M revenue attribution through data exploration.ー Geographical Performance Dashboards: Developed and managed performance dashboards for global regions, aiding data-driven decision-making.

ー Strategic Product Support: Developed vital strategies and aided product planning for XPS, Alienware, and Tablets portfolios.ー Global Business Insights: Presented insights across US, Europe, and Asia-Pacific-Japan, contributing to informed decision-making.ー Analytical Project Leadership: Led various analytical projects, defining KPIs, frameworks, sentiment and predictive analyses for Dell products and future technologies.ー End-to-End Product Lifecycle: Managed product planning and execution, collaborating with Sales, Marketing, Design, and Planning teams.ー Global Revenue Analysis: Assisted in consolidating and analyzing global revenue, units, and margin (RUM) metrics to inform regional strategies.ー Dell Champions Award: Recognized with Dell Champions Award, exemplifying excellence and placing in the top 5% of Dell employees.

ー Worked with Nestlé India to study consumer buying behaviour and its impact on salesー Analysed the impact of in-store promotions in the organised retail space and how it affects consumer purchasingー Devised a strategy to create targeted in-store promotions and have maximum impact on salesー