Skills Used: Salesforce CRM, Salesforce Analytics, Google Analytics, Power BI, Microsoft Office 365Key Contributions:• Led 5 CRM analytics projects, enhancing customer segmentation and experiences, resulting in 15+ targeted marketing campaigns and a 20% increase in engagement.• Spearheaded CRM A/B testing to support the campaign strategy and building customer segmentations.• Developed 10 intuitive dashboards, providing stakeholders with real-time visibility into key metrics, driving data-driven decisions.• Advised on CRM implementation and analytics strategies, ensuring alignment with business objectives and regulatory requirements.• Facilitated 8 stakeholder workshops to gather requirements and define project scope, fostering collaboration among diverse teams.• Utilized SQL and API integrations to support data analysis and improve reporting efficiency.

Skills Used: Team Collaboration, Inventory Management Systems, Stock Level Monitoring, Discrepancy Identification, Order Fulfilment, Picking, Packing, Shipping, Deadline Management, Warehouse Operations OptimisationKey Contributions:• Collaborated with team members to ensure smooth warehouse operations and optimize inventory management.• Utilized advanced inventory management systems to monitor stock levels, promptly identifying discrepancies and contributing to a well-organized and smoothly operating warehouse.• Executed precise picking, packing, and shipping of customer orders within tight deadlines, contributing to a streamlined order fulfillment process.

Skills Used: Tableau, Excel, Power BI, Brand Tracking, Consumer Sentiment Analysis, Project Management, Problem SolvingKey Contributions:• Conducted consumer sentiment analysis to measure brand equity and refine marketing messages, leading to a 15% improvement in brand perception.• Managed multiple ad hoc market research projects focused on product performance, integrating findings into strategic planning sessions.• Developed dashboards for brand performance tracking, providing stakeholders with clear and actionable insights to drive business growth.• Worked with agency partners to enhance campaign effectiveness, optimizing media planning and creative strategies.

Skills Used: SQL, Microsoft D365, Tableau, Microsoft Excel, ETL ProcessesKey Contributions:• Boosted customer engagement by 25% through targeted marketing campaigns using advanced segmentation capabilities.• Optimized DoorDash’s operational efficiency, cutting costs by 20% with real-time D365 CE dashboards and data-driven marketing strategies.• Conducted in-depth data analysis using SQL, enhancing data integrity and supporting strategic decision-making.• Developed and maintained ETL processes, ensuring data consistency across DoorDash’s systems and improving analytics accuracy.• Designed impactful data visualizations and dashboards in Tableau, enabling clear insights for stakeholders across North America and Canada.• Provided ad-hoc analysis and actionable recommendations, driving improvements in delivery operations and customer service.

Skills Used: Resource Planning, Business Analysis, Stakeholder Collaboration, Team Leadership, Project ManagementKey Contributions:• Led a team to improve customer satisfaction and retention rates.• Managed business analysis workstreams for major projects.• Collaborated with cross-functional teams for alignment with organizational goals.• Developed project plans and progress reports.

Skills Used: Market Research, Marketing Campaigns, Critical Thinking, Data Analysis, Project Management, Business Strategy, P&LKey Contributions:• Conducted market research to identify new business opportunities.• Managed marketing campaigns to promote company properties.• Supported project managers in design and delivery of projects.• Prioritized and managed multiple data-focused requests with accuracy.