Gurdish Singh Email & Phone Number

Canada

Greater Toronto Area, Canada

• Successfully spearheaded Google Ads campaigns, including search ads, display ads, and performance max campaigns to precisely reach the target audience in the highly competitive and limited geography of the Greater Toronto Area (GTA) by driving quality leads to the business. • Achieved 100% client satisfaction and helped the business to grow its lead generation by 300%.• Optimized Google Ads Campaigns on different levels including account level, campaign level, ad group level, and keywords and ads level.• Managebly handled and allocated the monthly budget of $3000 to different campaigns based on the Return On Ad Spend (ROAS) and Cost per Lead (CPL).• Implemented proper tracking of Web and Google Ads hosted conversions using Google Tag Manager and Google Analytics.•Established reporting relations with the client by sending weekly reports using Google Looker Studio (formerly Google Data Studio).• Created photo and video content for the business to boost up the ad performance to maximize the probability of conversion.

Etobicoke, Ontario, Canada

India

• Generated engaging and sharable content for various social media platforms, leading to a 16% growth in overall engagement.• Used graphic designing tools like Adobe Photoshop, Adobe Illustrator, and Canva to create visually appealing posts and coordinated with marketing team to align content with brand message.• Actively engaged with brand’s social media communities and fostered positive interactions to build brand loyalty.• Monitored and analyzed social media campaigns’ performance using analytics tools to track key metrics like reach, impressions, and click-through-rate.• Implemented hashtag strategy across platforms, lead to increase in 29% content discoverability.• Maintained social media calendar using Buffer to ensure consistent and timely posting, lead to enhance user retention.• Conducted regular competitive analysis to identify trends, opportunities, and areas of improvement to stay competitive in the market.

India

• Coordinated with the digital marketing team to promote online events over social media.• Designed promotional graphics for Instagram, Facebook and LinkedIn and used them in social media campaigns.• Successfully achieved targets of 15K reach, 27K impressions and 8K conversions. • Created user generated content campaigns to boost the overall user engagement by 13%.• Co-ordinated with market research to formulate marketing strategies and positioned the brand accordingly with various social media campaigns target various user segments.• Achieved overwhelming growth in overall social media content discoverability by adapting the market trends and implementing hashtag strategies.

Pg Diploma, Marketing

Learned to formulate digital marketing strategy and discover best marketing channels to achieve maximum ROI. • Learned to utilize various.

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General, 7.52 Cgpa

Activities and Societies: Class Representative | Research Scholar | Active Participant in Business Competitions.• Acquired knowledge.