Developed pricing principles for Personal GICs, Broker GICs and USD GICs to drive profitable revenue growth and maintain market competitivenessPreparing weekly pricing proposals for executives and leading discussions with Business Banking and Private Wealth teams for alignment on GIC pricingFacilitating discussions with Treasury for GIC pricing inputs (Swap rates, Liquidity Premium etc.) and pricing for large value GICs (>$50MM)Chief Product owner for Broker GICs; running Broker GIC trading desk with authority to price GICs up to $50MM; issuing daily special rates and structuring investment dealsRepresenting GICs at bi-weekly Asset Liability Committee meetings; addressing questions from Treasury and Finance on balance growth, profitability and market shareImplemented GIC Special Offer campaigns in mass and targeted channels (email, Online and Mobile Banking); led discussions with Marketing to improve client targeting strategy

Led Client Segmentation project to identify key Economic and Marketing Segments that will inform and guide CIBC’s client strategy. Worked with Environics Analytics to develop Segmentation ModelValidated segmentation data and model through use cases. Developed executive decks on segment insights by lifestage and geographyLed the preparation of Campaign Dashboard Strategy. Prepared campaign dashboard packages for Smart Account, Aventura, Investment Savings Campaign, Private Wealth Management and provided weekly updates to executives for select campaignsPrepared Marketing Performance Dashboard for tracking performance against key strategic priorities (Brand, Media, Sponsorships, Clients)Prepared client insights on Millennials, Retirees and Newcomers to guide targeting for Mass Campaigns. Made roadshow presentations to socialize key insightsPrepared 'Bank of the Future' prototype by researching and identifying key trends in financial services. Designed end-to-end client journey for home buying in 2025

Led the launch of Digital Acquisition Campaign for Tim Hortons Credit Card. Managed relationship with Tim Hortons for offer design & coordinated with internal stakeholders for campaign implementation.Led the launch of CIBC Petro – Points Direct Seller program for 2016. Onboarded a new tablet vendor and migrated the program from paper applications to applications on Samsung Tablets. Received eAchievers award for preparation of contract, active vendor management and seamless program implementation.Led the development of an interactive ‘Spin to Win’ Game for CIBC frontline employees to increase engagement for CIBC TELUS Rewards Visa Card.

Defined strategic scope for a large scale program that aims to transform back office operations. Analyzed back office processes for various banking products and services such as Mortgages, account opening to identify opportunities for improvementFacilitated brainstorming sessions for improving CIBC's technology for back office architecture. Coordinated with various teams in business, technology, process improvement and outsourcing.

Completed strategic assessment for launching CIBC Apple Watch app. Coordinated with technical team at MaRS Innovation Lab for preparing banking use cases / features, participated in brainstorming sessions to design a high quality client experience, assisted in Material Risk Assessment and estimated user base in a time sensitive environment. CIBC became the 1st bank in Canada to launch a banking app on Apple Watch.Prepared Digital Sales Optimization Model for Ads in CIBC Online Banking. Integrated the Model with a self-designed Digital Sales Predictor Tool that would increase Click Through Rate and Product Application rate. Optimization Model resulted in 200% increase in Digital Sales.Prepared CIBCs’ application for Forrester Mobile Banking Awards 2015 and Global Finance Awards 2015. Undertook detailed testing and review of Mobile Banking features of CIBC, BMO and Scotiabank on Android and iOS platforms. CIBC has again been ranked No.1 in Forrester Mobile Banking Review.Prepared Strategy documents for a number of new and innovative Digital Features / Functionalities that would allow CIBC to stay ahead in Digital space Stayed up-to-date with global news and trends in financial technology such as Mobile Payments, Mobile Banking features, Apple and Android Pay, Mobile OS platforms and disruptors in financial services industry to educate key stakeholders on the threats and opportunities

Provided assistance in preparing Retail Strategy presentation for the Board of DirectorsConducted detailed analysis on Bank Deposits to understand CIBC's relative standing in Canadian financial spaceConducted research to prepare presentation decks on new business opportunities for CIBC, innovation in Retail Banking and disruptive trends in financial technology (e.g. Moven, Simple)Closely followed Retail Banking initiatives by other Big 5 banks through news reports and quarterly conference calls

Performed Quality Assurance on Capital Markets data on daily basis required for generating Value at Risk (VaR) numbers for CIBCAdvised senior management on major movements in capital markets and world economy on a weekly basisManaged market data softwares and databases to ensure smooth operations

Quality experience in project development, feasibility studies, economic research and client management for developing projects on Public Private Partnership format including Smart Cities. Provided transaction advisory services to the government sector in India on various infrastructure projects including Logistics, Special Economic Zones, Tourism and Industrial Corridors.Worked on India's largest infrastructure project, The Delhi Mumbai Industrial Corridor.

Served as an economist for development of East Asia Industrial Corridor project and conducted advanced trade, policy, demographic research on four countries including Thailand, Vietnam, Cambodia, Myanmar and India

Managed Capacity Building projects in Microfinance for ICICI Bank Ltd. Identified micro banks in rural districts of India and provided financial consultancy for increasing the customer base. Co-authored research paper on "Linking Financial Inclusion with Social Security Schemes". Presented the research paper at the University of California, San Diego. Held meetings with CGAP, FWWB in Washington DC and New York.