• Designing and Execution of the annual Marketing Plan, Event Calendar and ensuring that marketing objectives are achieved and results measures in increase footfall for the retailers.• Work effectively with internal departments (esp. leasing, specialty leasing, sub-brands and guest services to ensure the mall occupancy level is achieved to maximum.• Deriving the SOH sales through indoor and Outdoor Branding Options available at mall and develop new places/mediums for innovative advertisements.• Managing social media, e mail or Message campaigns with content and creative development.• Designing and implementing ATL (Print, Radio, Outdoor Ads) and BTL marketing campaigns and brand strategies to achieve event objective keeping in mind the competition analysis of the market and brand expansion plans as per the market trend.• Managing Press Conference for the Upcoming events and managing media communication.• Alliances with event companies and retailers through cross branding platform, reviewing the marketing activities and thereby taking corrective measures.• ROI analysis for each marketing plan and fed back to business.• Work closely with all agencies to develop yearly media plan and ensure timely and top-class implementation of all marketing communications Internal and external Communications.• New store openings, launches, events, changes to procedures, staff newsletters and Retailer Communications.• Co-coordinating/Designing monthly retailer newsletters and look for methods to improve communication via other mediums with retailers and Customers.• Develop individual marketing campaigns for retailers as required

• Handle new business pitches & service existing clients• Generate new business from the existing clients• Conception, planning, analysis and execution of ATL & BTL activities• Relationship management with clients and team• Resource Management• Co-ordinate with internal department• Coordinate event logistics, publicity, including public relations, advertising and collateralmaterial design, production and distribution.• Responsible for the development and fulfillment of the events and marketing budgets.

• • To manage International Events/ Mice Groups for Conferences, managing Hotel, Air Travel, transportation etc.Worked on VENDOR CONFERNECE M&M, Industry’s Biggest Events at Switzerland, Europe.• To manage the BTL campaigns like product promotions, cluster activations, mall activations, road shows, retail merchandising etc.• Delivering events on time, within budget, that meet (and hopefully exceed) expectations.• Setting, communicating and maintaining timelines and priorities on every project.• Responsible for acquisition, revenue maximization and retention of clients.• Leadership abilities to lead a team and to show abilities to put in hard work and focus in retail.• Understanding client requirements, discussing brand issues and communication strategies with clients.• Presenting thoughts on creative outputs and thereafter discussing the same with internal team and further with client.• Co-ordination with all internal departments, approved vendors to assure smooth operations of day-to-day operations.• To track the merchandising budgets and actual expenses.

• Responsible for client Account management for Events & BTL and working with the creative team, vendors and crew members to ensure that all activities are executed on time and in an efficient • Responsible for the entire merchandising/branding activity and ensure that well representation of client's brand.• Responsible for coordinating with the creative agency to fulfill the creative requirements of the sales team for on ground and in house regional activities.

Sales & Marketing• Forecasting monthly targets and achieving them in a given time frame thereby enhancing existing clientele. • Devising & effectuating programs at the ground to improve the product awareness and exceed assigned targets.Key Account Management/Business Development• Identifying, developing and nurturing new market by implementing innovative marketing strategies to enhance sales.• Conducting extensive study of market trends & mapping requirements adding to business growth.Client Servicing• Interacting & developing rapport with client at all levels for maximum client retention by providing back-end customer service.• Handling merchandising activities of systems developed by the company to the existing clientele and adding new customers.Team Management• Training, developing and mentoring sales representatives, driving them to achieve pre-planned business targets in the set time frame.