Gurjit Singh

Gurjit Singh Email and Phone Number

Head of Product and Brand Marketing @ Adda247
Delhi, India
Gurjit Singh's Location
Delhi, India, India
Gurjit Singh's Contact Details

Gurjit Singh phone numbers

About Gurjit Singh

Results-driven product marketing professional with experience in launching and marketing consumer technology products, building digital brands, customer acquisition, and growth marketing, I bring a solid understanding of consumer products, online experiences, and mobile apps to the table. My functional expertise in brand and product marketing and customer lifecycle management has allowed me to own the strategy and execution of multiple marketing campaigns that have had a direct impact on business.With my ability to grow apps from scratch via non-traditional marketing tactics and no budget, I'm uniquely equipped to drive growth for any product I work on. I specialize in product marketing, growth marketing, and customer lifecycle management, and have a proven track record of success in these areas.I'm currently building Emeritus Insights, an upskilling platform with a library of 5000+ bite-sized lessons and in-depth courses from top universities. If you're looking for a results-driven product marketing professional with a passion for creating engaging customer experiences, I'd love to connect.

Gurjit Singh's Current Company Details
Adda247

Adda247

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Head of Product and Brand Marketing
Delhi, India
Website:
adda247.com
Employees:
2023
Gurjit Singh Work Experience Details
  • Adda247
    Head Of Product And Brand Marketing
    Adda247
    Delhi, India
  • Tbo.Com
    Associate Director Product Marketing
    Tbo.Com Jul 2023 - Present
    Gurugram, Haryana, In
  • Emeritus
    Associate Director Product Marketing
    Emeritus Aug 2021 - Jun 2023
    Singapore, Singapore, Sg
    Driving user engagement, monetization, and partnerships- Currently improving the visitor to lead funnel by implementing product changes and utilizing CRM to increase conversion rates by 5 percentage points and lead to paid user by 2 percentage points.- Enhancing M2 retention of paid users by 17% through ongoing development and implementation of new value-added services such as coaching sessions, live webinars, and the stories feature.- Establishing and nurturing strategic partnerships with leading content portals, including ET, Bloomberg, WSJ, and other to reduce blended CAC.- Onboarding B2B clients and driving engagement by providing curated learning nuggets that facilitate skill development and encourage regular use of the platform.
  • Hike
    Product And Brand Marketing Lead At Rush By Hike
    Hike Jan 2021 - Sep 2021
    New Delhi, In
    Launched Rush by Hike - a skill-based real money gaming service that channels the competitive spirit of India.- Built the brand "Rush by Hike".- Defined a sharper and differentiated value proposition in the real money gaming category.- Influencer and content marketing campaigns on YouTube and Telegram communities to drive awareness.- Drove acquisition and retention for Rush via highly targeted in-app customer journeys and telegram groups- Owned end-to-end customer lifecycle.- Implemented 10x growth tactics.
  • Hike
    Product Marketing Manager
    Hike Mar 2020 - Jan 2021
    New Delhi, In
    Launched HikeLand & HikeMoji - World's first mobile-first virtual world, where one can hangout with their favourite person or make new friends over shared experiences.HikeMoji - Funnest, most expressive self- Building the brands "HikeLand" & "HikeMoji"- Large scale influencer and context marketing campaigns- Driving usage and retention among existing Hike users for different features inside HikeLand via highly targeted cohort-based in-app campaigns- Driving acquisition for HikeLand
  • Hike
    Product Marketing Specialist
    Hike Apr 2018 - Mar 2020
    New Delhi, In
    Hike Sticker Chat - - Repositioning of Hike Messenger - The super app to "Hike Sticker Chat" - A place for close friends- Growth and communication strategy in new markets outside India.- End-to-end customer lifecycle management- PlayStore ASO to increase the conversion between viewers to installers- Performance marketing campaigns (Fb, Google, Snapchat and affiliates) for key user actions to increase D30 retention. - Influencer and content marketing to drive awareness- In-app growth marketing
  • Hike
    Product Marketing Associate
    Hike Feb 2016 - Apr 2018
    New Delhi, In
    Hike Messenger: the super app - - Transitioned Hike from being a private messaging app to a super app with user-generated content, games, news, payments and more. - Handled the GTM for this transition. - Exclusive partnership with content creators across various categories like fashion, food, sports, Bollywood etc- Launched payments with P2P transfers
  • Hike
    Marketing Associate
    Hike Sep 2014 - Feb 2016
    New Delhi, In
    - Hyperlocal acquisition campaign focused on Tamil, Hindi and Marathi users.- Scaled and optimized acquisitions for D1 and D7 - Content marketing partnerships with MTV, TVF, ARREY etc to drive brand awareness
  • Hike
    Consultant Marketing
    Hike Apr 2014 - Sep 2014
    New Delhi, In
    - Managed social presence of the brand "Hike"- In app ideas and content to drive engagement.- Created and managed a community of super users- Responsible for streamlining the process of user research and link tests for the films in a quantitative and qualitative study.
  • Ogilvy
    Internship
    Ogilvy Jul 2013 - Mar 2014
    New York, Ny, Us
    -Deployed in account management team; Working for the brand Kohler.-Involved in the pitch process for TATA SIA (now known as Vistara)-Handled Usha and GPI in the initial months of joining.-Work included heavy operations in terms of studio (ATL) and media (print) releases. Creative involvement as well as client interaction and coordination.
  • Bracecorp Publications Pvt. Ltd.
    Intern
    Bracecorp Publications Pvt. Ltd. Jul 2012 - Aug 2012
    New Delhi, In

Gurjit Singh Skills

Team Management Market Research Marketing Strategy Marketing Communications Microsoft Excel Marketing Crm Brand Management Business Development Advertising Social Media Marketing

Gurjit Singh Education Details

  • The Shri Ram School
    The Shri Ram School
  • Jagannath International Management School,Vasant Kunj
    Jagannath International Management School,Vasant Kunj
    General
  • Symbiosis Centre For Distance Learning
    Symbiosis Centre For Distance Learning
    Marketing

Frequently Asked Questions about Gurjit Singh

What company does Gurjit Singh work for?

Gurjit Singh works for Adda247

What is Gurjit Singh's role at the current company?

Gurjit Singh's current role is Head of Product and Brand Marketing.

What is Gurjit Singh's direct phone number?

Gurjit Singh's direct phone number is (800) 103*****

What schools did Gurjit Singh attend?

Gurjit Singh attended The Shri Ram School, Jagannath International Management School,vasant Kunj, Symbiosis Centre For Distance Learning.

What skills is Gurjit Singh known for?

Gurjit Singh has skills like Team Management, Market Research, Marketing Strategy, Marketing Communications, Microsoft Excel, Marketing, Crm, Brand Management, Business Development, Advertising, Social Media Marketing.

Who are Gurjit Singh's colleagues?

Gurjit Singh's colleagues are Sachidanand Tiwari, Gaurav Chaudhary, Piyush Sachan, Vikas Kumar Yadav, Koda Raju, Dhiraj Kumar, Syed Rizwan.

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