Gurjot Singh Email & Phone Number

Brampton, Ontario, Canada

Leveraged statistical analysis and machine learning algorithms to extract actionable insights from complex datasets, driving data-informed decision-making.Designed and maintained ETL pipelines, automating workflows through macros and scripts, and utilized Python and SQL for efficient data manipulation, resulting in a 20% reduction in data processing time.Analyzed website and social media performance using Google Analytics and Facebook Insights, providing strategic recommendations that boosted organic traffic by 30% and improved conversion rates by 10%.Analyzed customer behavior within CRM systems, contributing to the development of targeted marketing strategies, audience segmentation, and improved customer engagement and retention.Collaborated effectively within cross-functional agile teams, translating complex technical concepts and business analytics findings into clear, actionable strategies.

Gurugram, Haryana, India

Spearheaded critical initiatives, adhering to data governance principles, focused on leveraging machine learning algorithms to optimize end-to-end business processes in digital marketing campaigns for one of the leading airlines in the world.Contributed to data standardization and process improvement through the development and refinement of data workflows in Adobe Campaign Manager.Used Python, SQL, Excel, Access for advance data analysis and reporting for digital marketing campaigns.Developed machine learning models (using scikit-learn, TensorFlow) for campaign optimization, audience segmentation, and customer behavior prediction, used AWS for model deployment.Led the design and execution of A/B tests to evaluate the effectiveness of different campaign strategies, resulting in a 15% increase in email open rates.Generated client-facing reports in Power Bi, to support data transparency and strategic decision-making.

Gurugram, Haryana, India

Spearheaded critical initiatives, adhering to data governance principles, focused on leveraging machine learning algorithms to optimize end-to-end business processes in digital marketing campaigns for one of the leading airlines in the world.Contributed to data standardization and process improvement through the development and refinement of data workflows in Adobe Campaign Manager.Used Python, SQL, Excel, Access for advance data analysis and reporting for digital marketing campaigns.Developed machine learning models (using scikit-learn, TensorFlow) for campaign optimization, audience segmentation, and customer behavior prediction, used AWS for model deployment.Led the design and execution of A/B tests to evaluate the effectiveness of different campaign strategies, resulting in a 15% increase in email open rates.Generated client-facing reports in Power Bi, to support data transparency and strategic decision-making.

Master Of Science - Ms, Computer Science Specialisation In Ai

Bachelor Of Engineering - Be, Computer Science, 9.86 Cgpa Till 6 Semesters

Class 11,12, Non-Medical, 75.2%

Till Class 10, 10.0 Cgpa / 95%