Gurkriti Sharma Email & Phone Number

India

• Key Result Areas (Education domain – Brand Campaigns):
• Conceptualized multiple Branding Campaigns for clients in industries such as EdTech, IT & Tech, FMCG, Pharma, Government Sector, BFSI, FinTech & Education Institutes
• Successfully utilized various marketing channels such as Print, Radio, Digital, Social Media, Onground outreach and offline events - Microsites, Social Media Strategies, Push Marketing, Native Advertising and Media.
• Strategized New & Existing Intellectual Properties Inhouse & for the client (Offline/Online, Hybrid) –Building Construct, P&L, Marketing plan & Communication, Launch Plan, Partnership &Alliances
• Successfully developed and added new events into the company’s event portfolio – Event around Cricket, Coding, Education Summit, Ecological Sustainability, Cooking, Entrepreneurship, Esports, Fashion, Quiz etc.
• Onboarded clients such as IBM, Microsoft, Intel, Lufthansa, Hero MotoCorp, Lupin, MP Govt, Chhattisgarh Govt through branding campaigns

• Key Result Areas:
• Generated monthly 17X ROI with lowest CAC & CPL. Contributed 20% to company’s revenue
• Accomplished 33% growth in sales through executing multiple marketing initiatives across22 cities
• Mentored and guided a team of 85 ensuring all were trained in product knowledge andcapable of performing assigned duties
• Coordinated with multiple media houses & agencies for conducting various types ofon-ground activations
• Conceptualized and executed Brand marketing campaigns, Product marketing campaigns, Digital marketing, SEO & UAC

Mumbai Area, India

• Key Result Areas:
• Collaborated Identify/On-board/Develop Channel partners
• Periodic market Research for finding different avenues for demand, collecting competitors data and effective data mining for generating prospects
• Responsible for end-to-end Sales process from qualifying clients to closing the deals to retaining/acquiring new accounts/clients, in a specified region/market
• Understand clients requirements and tailor-pitch the product portfolio accordingly
• Efficient Planning and Executing market-site visits within assigned region.

• Key Result Areas:
• Collaborated with Sales team across India while assisting them with their solution based queries
• Acted as a Keystone contact for New and Existing Key Accounts working closely with Business Managers & CEO’s
• Devised a B2B Go-To Market plan for the organization to establish its presence in the B2B environment by focusing on identifying and acquiring potential vendors & partners.
• Developed a dedicated Website for the B2B Solutions along with Digital Marketing Strategy for launching
• Generated new business by spearheading Inbound & Outbound marketing campaigns

• Key Result Areas:
• Spearheaded Business Model, Go-To-Market Plan for the company focusing on acquiring a bigger chunk of the target segment
• Developed Marketing and Digital Marketing Strategy, Branding and business offering to the target market
• Responsible for the Partnership and Alliance with the stakeholders.
• Negotiated with stakeholders
• Developed the Use-Case for the mobile application and website with core functionalities for both Client-side and Vendors

United Arab Emirates

• Key Result Areas:
• Assisted Group Marketing Head in devising and implementing marketing & communication strategies to reach target audiences; evolved market segmentation & penetration strategies to achieve targets
• Assisted in several new plans, budgets and strategies with brand guidelines for new department launches and promotional events
• Organized material & wrote assignment according to set standards regarding order, clarity, conciseness, style, and terminology & analyzed its applicability & suitability for AHG LLC and RAK-Hospital
• Explored business potential, opportunities & clientele to secure profitable business volumes & implemented marketing plans for augmented the business volume by enhanced brand visibility & recall
• Coordinated with an agency on Customer Journey mapping for their websiteHighlights:

• Key Result Areas:
• Drove business growth through identification of new market segments for attainment targets with a view to optimize revenue
• Analyzed sales targets and executed them in a given timeframe thereby enhanced existing clientele
• Developed and appointed new business partners to expand product reach in the market
• Conceptualized new models in order to eliminate the defects in the old models
• Planned effective manpower deployment & works scheduling of qualified workforce

Masters Of Business Administration (Mba - Masters Of Global Business), Marketing

Activities and Societies: Participated and won 2nd position in Mad-Ad competition.MGB Course is a one year program with Tri-City model..

Bachelor Of Technology (B.Tech.), Electrical, Electronics And Communications Engineering

Activities and Societies: • Participated and volunteered in National conference on Mobile and Embedded Technology (MECON) 2011 •.