• Execute tests, collect and analyze data and results, identify trends and insights in order toachieve maximum ROI in paid search campaigns.• Track, report, and analyze website analytics and PPC initiatives and campaigns.• Optimize copy and landing pages for search engine marketing.• Perform ongoing keyword discovery, expansion and optimization.• Research and implement search engine optimization recommendations.• Research and analyze competitor advertising links.•… Show more • Execute tests, collect and analyze data and results, identify trends and insights in order toachieve maximum ROI in paid search campaigns.• Track, report, and analyze website analytics and PPC initiatives and campaigns.• Optimize copy and landing pages for search engine marketing.• Perform ongoing keyword discovery, expansion and optimization.• Research and implement search engine optimization recommendations.• Research and analyze competitor advertising links.• Develop and implement link building strategy.• Work with the development team to ensure SEO best practices are properly implemented onnewly developed code.• Work with editorial and marketing teams to drive SEO in content creation and contentprogramming. Show less