Gurleen Kaur Mand Email & Phone Number

Mississauga, Ontario, Canada

Kolkata Area, India

• Providing consulting support to the marketing team of the client listed in the Forbes 100 list
• Team management, regular quality checks, training and mentoring juniors and providing feedback
• Preparing project scope documents and working on pilot assignments
• Interacting with clients to understand the project requirements and delivering quality output
• Assisting client in their web marketing and social media marketing campaigns
• Formulating market entry strategies and positioning strategies

Kolkata Area, India

• Worked on reports for Go-to Market Strategies, Industry Research, Business Strategy & model analysis, and financial analysis among others by undertaking extensive secondary research in the global Information Technology.
• Information Repository Development for Business Information and Analysis Need
• Competitive Intelligence for Clients (Major Indian IT Company) as part of Custom Research Projects
• Creating newsletters on recent developments in ICT sector
• M&A/Transaction Analysis for IT Service Provider
• Utilizing various databases (Gartner, Forrester, IDC, Factiva, CapIQ) for information

Kolkata Area, India

• Research conducted across the global ICT industry, concerning key technologies implemented across key sectors & sub-verticals
• Responsible for the execution of technical projects, including industry assessments, technology assessment, strategic and market planning, customer intelligence, market segmentation, competitive intelligence analysis.
• Executed projects according to the project scope, using appropriate analytical methodologies and framework, internal project communication and presenting insights from the analysis
• Account Profiling of Companies across North America, APAC, Europe and LATAM
• Utilizing various databases (Gartner, Forrester, IDC, Factiva, CapIQ) for information

Kolkata Area, India

Worked as a freelancer from home on various projects

Kolkata Area, India

• Concerned with providing Marketing Insights
• Conducted research on the client’s requirements, analyzing and presenting a report
• Leveraged Analyst Reports (firms such as Gartner, Forrester, IDC) to develop an understanding of market and technology trends
• Undertook a thorough research on the social media handles
• Responsible for preparing reports for multiple projects
• Profiled the companies and conducting an extensive research on the projects using appropriate methodologies and resources

Toronto, Canada Area

• Concerned with directly interacting with customers
• Answering their queries
• Providing an insight into their psyche

Kolkata Area, India

• Job was concerned with Visual Merchandising and visiting various franchise stores as well as parent stores in the city.
• Interviewed Management regarding the kind of sales, offers and schemes for customers, the way they deal with customers and customers shopping patterns.
• Interviewed customers regarding their expectation from the store, employee’s behavior towards prospective customers.
• Helped design the new store as well as the posters and graphics for display.

Post Graduation, Marketing Management

Activities and Societies: Part of the team which made a business plan on starting an organic beer production, marketing plan for a small.

Bba, Business Management

Activities and Societies: Part of the dance team of the college for 2 years (J.D.B.I.) Helped to organize the Corporate quiz held in 2009.

Isc, Grade 12