Gurmeet Singh Email & Phone Number

Toronto, Ontario, Canada

In my global role, I am dedicated to orchestrating and overseeing digital marketing campaigns by collaborating closely with regional marketing teams across NOAM, Europe, and APAC. My responsibilities encompass driving B2B growth and B2C subscriptions through the effective management of paid campaigns, email marketing, SEO support, cross-promotion, and strategic partnerships with commercial teams.As the go-to SEO expert and subject matter expert within the digital marketing team, I provide valuable insights and guidance to optimize online visibility and reach. Moreover, I place a strong emphasis on marketing analytics to ensure efficient allocation of marketing budgets, monitor performance, and recommend data-driven optimization strategies.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Worked at digital marketing and automation agency, dedicated to propelling mid-size IT firms across North America into the digital forefront.1) Strategic Leadership: Spearheaded holistic digital marketing endeavors for a diversified portfolio comprising 7 mid-tier IT firms. Beyond just strategy, my role intertwined with implementation, ensuring that each client realized their unique market potential.2) Web Project Execution: Demonstrated rapid execution capabilities by launching 4 client websites within 6 months. Each project was an amalgamation of responsive design, user-centric experience, and seamless functionality that aligns with modern digital trends.3) Innovative Business Development: Pioneered a novel client acquisition strategy for Marketing CoPilot, tapping into the vast potential of on-demand courses and elite networking groups. This venture not only diversified our offering but also enhanced our engagement with potential clients in an evolving digital landscape.4) ROI-centric Approach: My dedication to data-driven strategies and precision execution ensured a consistently positive ROI across all client campaigns. This unwavering commitment fortified our agency's reputation for excellence and delivered quantifiable results.

Toronto, Canada Area

Canada’s leading company dedicated to advancing digital health and open science.• Holistic Marketing Strategy: Architected a results-driven marketing plan that prioritized revenue growth, fortified brand prominence, and amplified user satisfaction levels.Transformation & Revenue Growth: Spearheaded a marketing overhaul by integrating powerhouse tools like HubSpot, Tableau, and Salesforce CRM. Advanced analytics unveiled an opportunity, facilitating a shift from B2C to a lucrative B2B model. This strategic pivot translated to a whopping $2.4 million in institutional contracts within a mere quarter.Product Launch Expertise: Led the charge on a go-to-market strategy for an innovative medical app, ensuring robust market penetration and user adoption.Comprehensive Digital Oversight: Expertly managed diverse digital campaigns – from content and email marketing to SEO and paid advertising – driving optimal ROI and continually exceeding industry-standard conversion rates.

1) Collaborative Strategy Development: Collaborated with commercial leaders and cross-functional teams, architecting and rolling out customer-focused marketing campaigns for the clinical solutions division. This synergy not only maximized ROI but also fortified customer loyalty and reinforced brand leadership.2) Insightful Market Analysis: Conducted a thorough market study, encompassing market size, segmentation, competitive landscape, and product positioning for ClinicalKey in India. These insights sharpened targeting precision, boosting market penetration significantly.3) Customer Advocacy Initiatives: Conceptualized a "voice of the customer" campaign, which culminated in four compelling success stories featured in mainstream media, with key decision-makers endorsing our solutions.4) Engagement & Outreach: Orchestrated participation in 7 prestigious events, leveraging subject-matter-expert presentations targeting pivotal stakeholders. This proactive approach, coupled with strategic digital media promotion, yielded 6 media features and garnered over 30 valuable institutional leads.5) Robust Lead Generation: Meticulously employed a blend of inbound and outbound marketing tactics, amassing a sales pipeline valued at over $400k. Utilized analytical tools to continually refine and assess campaign efficiency.6) Positioning Thought Leadership: Facilitated 3 distinguished "Elsevier Dialogues" attended by 65 industry key opinion leaders, producing 3 media articles and 25 actionable leads. Elsevier's industry prominence was further highlighted when invited to contribute to a recommendation paper focusing on nursing sector reforms, later presented to the federal government.

Championed customer engagement strategies for Clinical Solutions in South Asia.1) Strategic Engagement Design: Crafted and implemented a robust customer engagement roadmap for the Clinical Solutions segment in South Asia. This strategic vision was brought to life through dynamic collaboration with marketing, product, and sales teams, ensuring optimal product adoption, enhanced usage, and tangible value realization.2) Exemplary Engagement Metrics: By driving focused programs to bolster usage for online information analytics platforms, I achieved a stellar renewal rate exceeding 96%. This proactive approach not only fortified customer loyalty but also unlocked substantial upsell and cross-sell avenues. Additionally, successfully orchestrated 77 product training workshops, empowering and engaging over 1,900 healthcare professionals.3) Sales Empowerment Initiative: Conceived and executed the first-ever scientific case study for Clinical Skills targeted at nurses, spotlighting a leading hospital. This strategic endeavor bolstered global sales teams, arming them with tangible evidence of the product's efficacy and impact.

World’s leading marketing agency that specializes in media, digital and creative communications services. Project management for the execution of innovative media campaigns for leading brands.

Global company with focus on clinical effectiveness, research and learning, providing proven software solutions to drive effective decision-making and consistent outcomes across the continuum of care. Executed integrated marketing campaigns targeting healthcare professionals by mode of conferences, social media, advertising campaigns, direct mailers and customer connect programs. Build and executed the GTM strategy, lead product launches, set competitive positioning, managed day-to-day marketing support.

The company dedicated to providing information on the infrastructure sectors through magazines, conferences, newsletters and research reports. Provided customized advertising solutions to large enterprise clients.

Executive Management Program, Business Administration And Management, General

Certification In Digital Media And Marketing Strategies

Mba, Marketing & Finance

B.Sc, Science