Gurmeet Singh

Gurmeet Singh Email and Phone Number

Senior Digital Marketer | Marketing Strategist | Building digital marketing engines that generate revenue @ Elsevier
amsterdam, north holland, netherlands
Gurmeet Singh's Location
Brampton, Ontario, Canada, Canada
Gurmeet Singh's Contact Details

Gurmeet Singh personal email

About Gurmeet Singh

Pushing Boundaries in Marketing.With a rich career spanning over 14 years, I have had the privilege of working with top-tier global companies like Elsevier and Wolters Kluwer, as well as leading agencies such as Dentsu and Marketing CoPilot. My journey has been marked by the management of large-scale digital campaigns and the development of data-driven strategies. As I look ahead, I am particularly excited about the transformative potential of AI tools like ChatGPT. I believe that while AI won't replace marketers, those who harness its power will revolutionize the marketing landscape.A Glimpse of My Journey:• Global Marketing Adventures: My association with renowned brands has enriched my perspective on global marketing, spanning from North America to EMEA and APAC.• The Agency Life: This realm has endowed me with invaluable insights into digital strategy's. It's challenging, it's ever-changing, and I thrive in it.• Evolving with AI: Championing the exploration and implementation of AI tools like ChatGPT in marketing has been both a challenge and a joy. The potential is boundless, and helping our team toward it is deeply fulfilling.• A Full-Funnel Campaign Approach: Embracing a full-funnel campaign strategy ensures we effectively engage customers at every stage of their journey, from awareness to conversion. This holistic approach maximizes impact and drives sustained growth.• Committed to Growth: My educational journey, marked by an MBA in marketing and specialized certifications, mirrors my dedication to adaptability in the fluctuating world of marketing.Here's My Toolkit:Product Marketing | Digital Marketing | Go-to-Market Strategy | Lead Generation | Value Proposition | Marketing Automation | Driving Thought Leadership | Marketing Analytics & Reporting | AI-driven Marketing | SEO StrategyProfessional Philosophy:I approach marketing with a blend of creativity and analytical rigor. By leveraging data-driven insights and innovative tools, I aim to create strategies that not only achieve business goals but also resonate on a human level. My mission is to bridge the gap between technology and human connection in the marketing world

Gurmeet Singh's Current Company Details
Elsevier

Elsevier

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Senior Digital Marketer | Marketing Strategist | Building digital marketing engines that generate revenue
amsterdam, north holland, netherlands
Website:
elsevier.com
Employees:
9526
Gurmeet Singh Work Experience Details
  • Elsevier
    Sr Digital Marketing Manager
    Elsevier Aug 2022 - Present
    Toronto, Ontario, Canada
    In my global role, I am dedicated to orchestrating and overseeing digital marketing campaigns by collaborating closely with regional marketing teams across NOAM, Europe, and APAC. My responsibilities encompass driving B2B growth and B2C subscriptions through the effective management of paid campaigns, email marketing, SEO support, cross-promotion, and strategic partnerships with commercial teams.As the go-to SEO expert and subject matter expert within the digital marketing team, I provide valuable insights and guidance to optimize online visibility and reach. Moreover, I place a strong emphasis on marketing analytics to ensure efficient allocation of marketing budgets, monitor performance, and recommend data-driven optimization strategies.
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  • Elsevier
    Digital Marketing Manager, Clinical Solutions
    Elsevier Jun 2021 - Jul 2022
    Toronto, Ontario, Canada
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  • Groupby Inc.
    Digital Marketer
    Groupby Inc. Mar 2021 - Jun 2021
    Toronto, Ontario, Canada
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  • Marketing Copilot
    Digital Marketing Manager
    Marketing Copilot Jun 2020 - Feb 2021
    Toronto, Ontario, Canada
    Worked at digital marketing and automation agency, dedicated to propelling mid-size IT firms across North America into the digital forefront.1) Strategic Leadership: Spearheaded holistic digital marketing endeavors for a diversified portfolio comprising 7 mid-tier IT firms. Beyond just strategy, my role intertwined with implementation, ensuring that each client realized their unique market potential.2) Web Project Execution: Demonstrated rapid execution capabilities by launching 4 client websites within 6 months. Each project was an amalgamation of responsive design, user-centric experience, and seamless functionality that aligns with modern digital trends.3) Innovative Business Development: Pioneered a novel client acquisition strategy for Marketing CoPilot, tapping into the vast potential of on-demand courses and elite networking groups. This venture not only diversified our offering but also enhanced our engagement with potential clients in an evolving digital landscape.4) ROI-centric Approach: My dedication to data-driven strategies and precision execution ensured a consistently positive ROI across all client campaigns. This unwavering commitment fortified our agency's reputation for excellence and delivered quantifiable results.
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  • Jmir Publications
    Marketing Manager
    Jmir Publications Oct 2019 - Mar 2020
    Toronto, Canada Area
    Canada’s leading company dedicated to advancing digital health and open science.• Holistic Marketing Strategy: Architected a results-driven marketing plan that prioritized revenue growth, fortified brand prominence, and amplified user satisfaction levels.Transformation & Revenue Growth: Spearheaded a marketing overhaul by integrating powerhouse tools like HubSpot, Tableau, and Salesforce CRM. Advanced analytics unveiled an opportunity, facilitating a shift from B2C to a lucrative B2B model. This strategic pivot translated to a whopping $2.4 million in institutional contracts within a mere quarter.Product Launch Expertise: Led the charge on a go-to-market strategy for an innovative medical app, ensuring robust market penetration and user adoption.Comprehensive Digital Oversight: Expertly managed diverse digital campaigns – from content and email marketing to SEO and paid advertising – driving optimal ROI and continually exceeding industry-standard conversion rates.
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  • Elsevier
    Marketing Manager, Clinical Solutions, South Asia
    Elsevier Jun 2017 - Aug 2019
    1) Collaborative Strategy Development: Collaborated with commercial leaders and cross-functional teams, architecting and rolling out customer-focused marketing campaigns for the clinical solutions division. This synergy not only maximized ROI but also fortified customer loyalty and reinforced brand leadership.2) Insightful Market Analysis: Conducted a thorough market study, encompassing market size, segmentation, competitive landscape, and product positioning for ClinicalKey in India. These insights sharpened targeting precision, boosting market penetration significantly.3) Customer Advocacy Initiatives: Conceptualized a "voice of the customer" campaign, which culminated in four compelling success stories featured in mainstream media, with key decision-makers endorsing our solutions.4) Engagement & Outreach: Orchestrated participation in 7 prestigious events, leveraging subject-matter-expert presentations targeting pivotal stakeholders. This proactive approach, coupled with strategic digital media promotion, yielded 6 media features and garnered over 30 valuable institutional leads.5) Robust Lead Generation: Meticulously employed a blend of inbound and outbound marketing tactics, amassing a sales pipeline valued at over $400k. Utilized analytical tools to continually refine and assess campaign efficiency.6) Positioning Thought Leadership: Facilitated 3 distinguished "Elsevier Dialogues" attended by 65 industry key opinion leaders, producing 3 media articles and 25 actionable leads. Elsevier's industry prominence was further highlighted when invited to contribute to a recommendation paper focusing on nursing sector reforms, later presented to the federal government.
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  • Elsevier
    Customer Engagement Manager, Clinical Solutions
    Elsevier Feb 2016 - May 2017
    Championed customer engagement strategies for Clinical Solutions in South Asia.1) Strategic Engagement Design: Crafted and implemented a robust customer engagement roadmap for the Clinical Solutions segment in South Asia. This strategic vision was brought to life through dynamic collaboration with marketing, product, and sales teams, ensuring optimal product adoption, enhanced usage, and tangible value realization.2) Exemplary Engagement Metrics: By driving focused programs to bolster usage for online information analytics platforms, I achieved a stellar renewal rate exceeding 96%. This proactive approach not only fortified customer loyalty but also unlocked substantial upsell and cross-sell avenues. Additionally, successfully orchestrated 77 product training workshops, empowering and engaging over 1,900 healthcare professionals.3) Sales Empowerment Initiative: Conceived and executed the first-ever scientific case study for Clinical Skills targeted at nurses, spotlighting a leading hospital. This strategic endeavor bolstered global sales teams, arming them with tangible evidence of the product's efficacy and impact.
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  • Dentsu Aegis Network
    Associate Business Manager
    Dentsu Aegis Network Sep 2015 - Feb 2016
    World’s leading marketing agency that specializes in media, digital and creative communications services. Project management for the execution of innovative media campaigns for leading brands.
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  • Wolters Kluwer Health
    Assistant Product Marketing Manager
    Wolters Kluwer Health Mar 2013 - Jun 2015
    Global company with focus on clinical effectiveness, research and learning, providing proven software solutions to drive effective decision-making and consistent outcomes across the continuum of care. Executed integrated marketing campaigns targeting healthcare professionals by mode of conferences, social media, advertising campaigns, direct mailers and customer connect programs. Build and executed the GTM strategy, lead product launches, set competitive positioning, managed day-to-day marketing support.
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  • India Infrastructure Publishing Private Limited
    Advertising Manager
    India Infrastructure Publishing Private Limited Jun 2009 - Feb 2013
    The company dedicated to providing information on the infrastructure sectors through magazines, conferences, newsletters and research reports. Provided customized advertising solutions to large enterprise clients.
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Gurmeet Singh Skills

Marketing Strategy Competitive Analysis Team Management Advertising Market Research Event Management Business Networking Management Key Account Management Project Planning New Business Development Customer Relationship Management B2b Marketing Lead Generation Go To Market Strategy Digital Marketing Sales Enablement Thought Leadership Enterprise Marketing Inbound Marketing

Gurmeet Singh Education Details

Frequently Asked Questions about Gurmeet Singh

What company does Gurmeet Singh work for?

Gurmeet Singh works for Elsevier

What is Gurmeet Singh's role at the current company?

Gurmeet Singh's current role is Senior Digital Marketer | Marketing Strategist | Building digital marketing engines that generate revenue.

What is Gurmeet Singh's email address?

Gurmeet Singh's email address is gu****@****ail.com

What schools did Gurmeet Singh attend?

Gurmeet Singh attended University Of Toronto - Rotman School Of Management, University Of Illinois At Urbana-Champaign, Amity Education Group, Panjab University.

What are some of Gurmeet Singh's interests?

Gurmeet Singh has interest in Enfants.

What skills is Gurmeet Singh known for?

Gurmeet Singh has skills like Marketing Strategy, Competitive Analysis, Team Management, Advertising, Market Research, Event Management, Business Networking, Management, Key Account Management, Project Planning, New Business Development, Customer Relationship Management.

Who are Gurmeet Singh's colleagues?

Gurmeet Singh's colleagues are Gaganashree Js, Bonnie Dinsdale, Malvina Beltrami, Shree Madhan, Alessandro Paletto, Gowsika Rengaraj, Sarah Barth.

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