Gurpreet Chohan Email & Phone Number

London, United Kingdom

• Responsible for product development across preschool brands Peppa Pig, PJ Masks & Ben and Holly worth $2.5 billion retail sales• Managing product ranges with suppliers/retailers across Softline's and hardline's for both UK & International markets (Latam & EMEA)• Defining a wider strategy on product and business development based on data and insights• Responsible for creating and analyzing management reports across territories; presenting gaps and opportunities in the markets

Brentford

Product areas 2016-present- Homeware, Kids toys & Utility.2014- 2016 -Working on Christmas & fireworks (£14 million category)Seasonal include Halloween, Easter, Mothers day, Valentines & Fireworks Previously worked on; Giftware, Homeware & Food for a 6 month period.SkillsStrong communication, Team player, Strong Excel and Microsoft user, Creative, Product development skills, negotiation skills, commercial understanding, excellent numerate skills Responsibilities - Independently Briefing and Developing all seasonal ranges with a good, better & best practice.- Highly creative role developing new products that fit into the latest interior trends- Working on domestic, direct import and direct sourced product range within the category - Costing and negotiating to meet department margin targets - Creating range plans and documenting product range with core promotional messages, cogs, forecasts and promotional & non promotional sales- Monday trading reports- running reports and analysis of sales and potential areas of improvements etc. - Comp Shopping / Competitor analysis / Sales analysis- Divisional Press and Marketing coordination- Working closely with internal departments by signing of marketing press, product information and ensuring a successful PR press show- Training 150 store staff on key promotional messages, product range, vm solutions on seasonal ranges- Work closely with the merchandising team to always be aware of stock movement- Attend UK trade shows to select and assemble a new selection of products - Creating trend themes within the seasonal range by keeping up to date with the market trends

Interim• Managed Private Label (PL) categories; across Core Toy, Arts & Crafts & Science worth £8 Million• Compiled briefs for packaging on Private label products, managing all elements of the critical paths to ensure a successful launch• Ensured range plans were maintained at line level detail to help assist the merchandising team • Implemented live demonstrations in regional stores helping showcase “PL” products; Uplifted sales by 45% when in demo vs. On shelf stock• Managed an Assistant Buyer & BAA on weekly tasks & priorities for own brand categories

Maindenhead

Product Area Juvenile industry - Car Seats, Travel systems/ strollers to home nursery products such as rocker/bouncers & highchairsSkillsExcel and Microsoft office use, supplier negotiations, Internal relationships with other departmentsResponsibilities - Assisting with the day to day running in the Babies buying department- Working on both branded and private label products- General admin duties to assist the day to day running in the buying department- Compiling trading figures on a weekly basis- Competitor shopping keeping an eye on promotions/trends/general activities- Maintaining stock with the inventory control team - Supplier meetings- Promotional strategies/ Range plan building/ Merchandising forecasts/ Planograms and marketing activity

•Working with the buying team on a day to day basis assisting in buyer admin tasks•Collating information for overseas supplier visits including pantone swatches, filing specification briefs, updating mood boards with design concepts •Entering data for new product commodity codes onto Microsoft Dynamics (enterprise resource planning system)•Organising samples from suppliers and sorting into stock rooms •Picking bestsellers and attending trading meetings – discussing best sellers and areas for improvement•Setting up shoot rooms for buyers to create videos for new products •Scanning barcodes for new products and entering these onto Microsoft Dynamics •Visiting competitor shops & websites to look at similar products and record findings •Checking products against line lists to ensure supplier information corresponds with the Microsoft Dynamics